Our 2025 Judges

Selecting the right mix of judges is important to us, ensuring the judging panel represents a range of knowledge, expertise and skills.

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James Turner

Creative Lead / Head of Design – Waitrose
One of those rarely sighted Creative Leaders whose career has been entirely in-house, James has held senior positions at well known brands including Sony, Moonpig, Harvey Nichols, Joseph Joseph and Waitrose. He believes that in-house teams have the ability to not only deliver distinctive and imaginative work, but also achieve a broader influence that can shift the way organisations think about their problems and opportunities.
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Mat O’Brien

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Lorrin Braddick

Creative Director – NSPCC
Lorrin is a creative leader with extensive experience across marketing, creative, strategy and production. Currently Lorrin is Creative Director at theNSPCC, working with talented and lovely people to improve the lives of children and families.
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Omar Fahmi

Creative Director – Virgin Media
Omar is a creative consultant & design director. He utilises insight to form ideas that solve problems and works with new and established companies to create brands and content with purpose, balanced with beautifully crafted design. Omar is an award-winning creative director, design leader, lecturer, design consultant and business founder. He prides himself on his ability to solve problems utilising design thinking inspired by everyday observations, insight, and human behaviour. He’s a sucker for visualised data, emotionally stimulating marketing and babies. Yes, the crying sort.
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Roy Murphy

Co-founder – G3NR8
Roy Murphy is the co-founder of G3NR8, an AI & Web3 creative consultancy. Roy specialises in customer experience & digital transformation with AI web, app, chat, and voice platforms. Strategy and delivery of digital products and services for start-ups, scale-ups and corporate clients.
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Christie Gray

Creative Director, OVO
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Jenna Morrissey

Global Creative Lead – Bumble
Jenna's worked in creative departments for over 12 years. Most of that time has been in London, a little bit in Sydney. Currently client-side leading a team at Bumble Inc., all agency-side before that.
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Rhona Glazebrook

Founder, Rhona Glazebrook Ltd
Rhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes, D&AD, IPA, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth
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Shannon Kalkstein

Former Unilever Global Head of U-Studio, and WFA In-House Forum Chair
Shannon is an in-house agency trailblazer, with over thirty years of experience leading tech-enabled global creative and in-house agencies. After over twenty years agency-side, Shannon joined Unilever in 2017 to launch, build and lead U-Studio, Unilever's in-house global agency network. Under Shannon's leadership U-Studio grew to 21 studios globally and has received numerous accolades – including receiving multiple Effie Awards, and being named Campaign's Global In-House Agency of the Year three years consecutively. Shannon’s leadership, unwavering commitment to diversity, equity, and inclusion, and her significant contributions to the advertising industry continue to set new standards for in-house teams and revolutionise the industry.
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Janet Markwick

Founder – Markwick Consulting
Janet works with executive leaders and their teams to build innovative, successful commercial solutions to business problems. Focused on understanding the business, Janet drives learning and transformation programmes that turn business strategic objectives into profitable growth outcomes. Janet is a former CFO and Chief Commercial Officer at both leading consumer brands, WPP agencies, and independent production companies. Janet is NED for Creative UK, which champions the work and growth of the creative industries across the UK and the world.
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Gareth Chilton

Founder, ManMachine
Gareth Chilton is the founder of ManMachine, a multidisciplinary consulting team in the MarTech and AdOps space. Gareth is passionate about helping businesses bridge the gap between people, processes, and technology in their digital transformation and beyond, focusing largely on advertising agencies and customers.
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Richard James

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Our Judging Process

“A masterclass”

“An impressive integrated in-house creative team.”

“A powerful demonstration of what can be achieved.”

“An impressive integrated in-house creative team.”

“ A hugely creative and imaginative approach to the project.”

“Easily one of the top campaigns I’ve seen this year.”

“The very best example of an in-house creative team.”

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