Quality of Execution (40%)

• Does the project demonstrate high-level craftsmanship in its design, visuals, writing, or other creative elements?

• Provide up to 3 examples of creative elements crafted with a high level of skill and professionalism.

Concept Clarity and Relevance (30%)

• Is the main idea clear and compelling? Does it align well with the project’s objectives?

• Provide detail on how the core idea aligned with the project’s goals.

Target Audience Impact (30%)

• How effectively does the creative work connect with its intended audience? Does it successfully evoke the desired emotional response or call to action?

• Provide detail, including data/feedback, as to how the creative approach connected effectively with the intended audience.

Strategic Alignment (20%)

• Did the project or initiative demonstrate a clear and direct connection to the defined business objectives?

• Outline the business objectives and connection to your project objectives.

Quality of Execution (20%)

• Does the project demonstrate high-level craftsmanship in its design, visuals, writing, or other creative elements?

for the Creative Operations category:

• Does the project demonstrate an effective implementation strategy of the technology and/or processes?

Measurable Results (60%)

What specific, quantifiable outcomes prove the project’s business value? 

• Consider factors such as revenue growth, cost savings, increased market share, audience engagement rates, brand awareness improvements etc). Can we provide a link here to the ROI info from the awards pack on our website?

Vision (20%)

• Is there evidence of a clearly articulated and shared vision aligned with broader business?

Collaboration (20%)

• Can you demonstrate effective collaboration across the business?

Craft (20%)

Can you showcase creative executional excellence?

Influence (20%)

• Have you created opportunities to showcase the team’s value to leadership and internal stakeholders?

Impact (20%)

• Do you have evidence of the creative team’s impact on the business? 

• Give up to 3 examples and consider factors such as revenue growth, cost savings, increased market share, audience engagement rates, brand awareness improvements etc). Can we provide a link here to the ROI info from the awards pack on our website?

Co-Creation (50%)

• Evidence of co-creation and collaboration between the in-house creative team and the external specialist.

Impact (50%)

• Evidence of the collaboration leading to an improved business outcome.
• Give up to 3 examples and consider factors such as revenue growth, cost savings, increased market share, audience engagement rates, brand awareness improvements etc). Can we provide a link here to the ROI info from the awards pack on our website?

Co-Creation (50%)

• Evidence of co-creation and collaboration between the in-house creative team and the marketing team.

Impact (50%)

• Evidence of the collaboration leading to an improved business outcome.
• Give up to 3 examples and consider factors such as revenue growth, cost savings, increased market share, audience engagement rates, brand awareness improvements etc). Can we provide a link here to the ROI info from the awards pack on our website?

Co-Creation (50%)

• Evidence of co-creation and collaboration between the in-house creative team and the cross-functional team.

Impact (50%

• Evidence of the collaboration leading to an improved business outcome.
• Give up to 3 examples and consider factors such as revenue growth, cost savings, increased market share, audience engagement rates, brand awareness improvements etc). Can we provide a link here to the ROI info from the awards pack on our website?

Achievements (40% )

• Leader’s role and achievements, including any significant successes and progress over time.
• Give up to 3 examples.

Impact (60% )

• Strategic contribution, impact on the team, across departments and across the organisation.
• Give up to 3 examples.

Achievements (40%)

• Individual’s achievements within the team or a project.
• Give up to 3 examples.

Impact (60%)

• Contribution and impact to the project or team.
• Give up to 3 examples.

Achievements (40%)

• Individual’s stand out achievements.
• Give up to 3 examples.

Impact (60%)

• Individual’s stand out contribution.
• Give up to 3 examples.

Advocacy (50%)

• The extent to which the individual actively champions the in-house creative team within the business.
• Give up to 3 examples.

Cultivation of Opportunities (50%)

• Ability to identify and create opportunities for the in-house creative team
• Give up to 3 examples.