Creative Director, Asia & Europe

Position Overview

As Creative Director for Asia & Europe, you’ll report to the SVP Brand Experience with support from the global Brand Experience team in London and Singapore. You’ll work across both regional teams to deliver exceptional, “unboring” experiences that maintain Money20/20’s position as the must-attend event in fintech.

Key Responsibilities

Creative Vision & Experience Design

Reimagine the entire event journey from pre-show engagement to post-event magic
Set the creative vision and translate it into executable blueprints for both regions
Identify innovative concepts that elevate customer experience, driving loyalty and retention
Create immersive, memorable experiences that reflect Money20/20’s “awe, wonder and unboring approach”

Strategic Leadership

Collaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy Officer
Share insights and ideas with the Creative Director, USA to ensure global brand consistency
Anticipate industry needs before they emerge and transform them into tangible experiences
Develop blueprints for how each geography executes the vision while respecting regional nuances

Data-Driven Decision Making

Leverage customer feedback, insights, and analytics to understand and enhance the customer journey
Use data to inform creative decisions and measure success through revenue, retention, and NPS

Cross-Functional Collaboration

Champion the creative blueprint in collaboration with regional teams and project managers
Contribute to planning sessions to align execution with product vision and strategy
Partner with design and operations teams to set experience design blueprints and visual identity
Work with marketing, content, and commercial teams to ensure alignment with global brand strategy