About the Event

Launching a brand in a new region and making it relevant is no easy task. You want to keep your identity and values, but you need to adapt to each region. Gaining cultural insights, seeking local partners, and upgrading your tech stack are all things to consider.

We felt the best approach to tackle this topic was to learn from a brand who has already done it, and done it very well.

This session welcomes Maddie Taylor and Ivan Pols from what3words who will share their approach, lessons learned and developing a blueprint for new global markets.

Topics to be covered include: 

• Translating the brand for different markets
• Localisation and cultural insights
• The importance of local partnerships 
• Production and Process 
• Performance 
• Test and learn 

Reasons to attend

Quite simply this is a great opportunity to be able to:

• View two campaigns for different markets – Germany and India
• Hear lessons learned and personal experiences
• Gain some practical insights into developing a blueprint.

Who’s the event for?

This event is for members of the Inside Out Community and in-house creative leaders interested in joining.

Location:

This event is virtual via Zoom. A link will be provided to you after registration

How much does it cost?

This event forms part of the Inside Out Membership offering.