Inside Out are thrilled to announce this year’s Inside Out® Award Winners 2024
The Inside Out® Awards exist to inspire, recognise, and reward business impact and creativity from within in-house creative teams across the UK and EMEA.
Highly regarded within the creative industry, the Inside Out® Awards identify and celebrate creative excellence, standout work, and in-house talent.
And the winners are…
BEST PROJECT AWARD
SPONSORED BY LOOPS
BBC Studio – Planet Earth III Campaign
“Wonderful combination of brilliant storytelling, drama, intrigue, incredible footage and sheer spectacle. Symbiosis between audio and visual in the video is spine-tingling, and gave me goosebumps. So many locations, environments, topics, and potential stories – Leaving you wanting more.” Inside Out® Awards Judge.
DESIGN FOR GOOD
NSPCC – Day in the Lonely
“Easily one of the top campaigns I’ve seen this year. Impressive throughout from the concept and idea to research (how to talk to target audience) to considered and sophisticated channel rollout. Most importantly the numbers speak for themselves – especially the increase in child line KPIs. Congratulations.” Inside Out® Awards Judge.
BEST INTERNAL RE-BRAND | BRAND DEVELOPMENT
SPONSORED BY CANTO
BBC Studios -BBC Earth Rebrand
“A simple idea that works across the board. A well deserved award win.” Inside Out® Awards Judge.
BEST EXAMPLE OF COLLABORATION WITH AN EXTERNAL SUPPLIER
SPONSORED BY EKCS
The Mix Dublin / Irish Distillers Pernod Ricard -JAMESON REMIXED: AN IDEA WITH COLLABORATION AT ITS HEART
“ A masterclass in how collaboration can clearly elevate a campaign to new heights. This project combined diverse cultural elements into a unified and compelling narrative that not only redefined the Jameson brand but also set a new standard for cross-border collaboration. A great campaign that was both creatively rich and strategically impactful.” Inside Out® Awards Judge.
BEST EXAMPLE OF INTERNAL COLLABORATION
SPONSORED BY CANTO
Save the Children -Pixels with Purpose: How Save the Children’s Social Squad Mobilized for Gaza
“Working on topics related to war has an impact on one’s psychosocial wellbeing. Thus rotating the teams is essential and requires strong internal collaboration. An impressive submission and so worthy of the award win.” Inside Out® Awards Judge.
IMPACT ON THE OVERALL BUSINESS
SPONSORED AND JUDGED BY RHONA GLAZEBROOK AND JANET MARKWICK
British Red Cross – Here for humanity campaign
“An impressive case study. Their efforts to improve creativity, make it fit for purpose, fill gaps and identify opps for efficiencies, as well as create campaign consistency and compliance were vital to the success of the campaign.” Inside Out® Awards Judge.
Highly Commended: Waitrose & Partners -Waitrose Christmas
“The Waitrose team undoubtedly contributed to the business success of the Christmas campaign. A great case study with some excellent results in very challenging conditions.” Inside Out® Awards Judge.
IN-HOUSE CREATIVE TEAM OF THE YEAR
SPONSORED BY EKCS
Shelter – In-House Creative Team
“Shelter’s in-house creative team is built on some clear principals. Impact driven prioritisation, collaboration, innovation and excellence and accountability. It is these strong foundations and very clear leadership that enables this impressive team to have real impact. The creative work is well thought out, creatively brave, consistent and always beautifully executed.” Inside Out® Awards Judge.
RISING STAR AWARD
Luke Shaw, Creative Film & Video Manager, Sainsbury’s Zest
“The Judges loved reading about Luke’s story, and his impressive career climb. A desire to learn combined with his collaborative nature and ability to build trusted relationships really seems to set him apart. Luke has clearly made a huge impact on the team already and has got great things ahead of him for sure.” Inside Out® Awards Judge.
Minnie Life, Junior Copywriter, NSPCC
“A rollercoaster of a submission in the best possible way, we loved reading about Minnie and their achievements both within their role but their skills beyond and what they bring in addition. Clear red threads in terms of personal development and going over and above. They are already on an exciting journey and we can’t wait to see more.” Inside Out® Awards Judge.
THE AWARD FOR OUTSTANDING CONTRIBUTION
Sarah Curry, Head of Creative Services, Savills
“Sarah Curry is an innovative, strategic forward – thinking leader. Having integrated old and new teams, Sarah leads a highly effective in-house creative team with a clear vision and strong collaborative culture. Sarah bridges the technical expertise of the team and the needs of the business expertly. Focused on continual improvements, driving innovation and opening up new revenue streams. Sarah understands the needs of the business and expertly leads the business creatively. Sarah has a unique blend of commercial creativity and empathetic leadership, a combination that sets her apart as an incredibly effective in-house creative leader.” Inside Out® Awards Judge.
Rob Quartermain, Head of Creative Planning & Operations, Sainsbury’s Zest
“Rob Quartermain is the powerhouse behind the transformation of Zest into a full- service in-house creative agency. Rob’s strategic vision and execution has resulted in a reimagined Zest, positioning it as a formidable internal agency. Rob exemplifies outstanding contribution through his leadership, strategic vision, team collaboration, skills development, and operational excellence. His transformative work with Zest has delivered substantial value and impact, resulting in a significant strengthening of the Argos/Sainsburys brand portfolio.” Inside Out® Awards Judge.
OUR 2024 JUDGES
We would like to thank our esteemed Inside Out® Judging Panel for their time, expertise and insight.
Emma Baines, Global Head of Creative at Tony’s Chocolonely
James Verity, Creative Director at Jamie Oliver Group
Lauren Pleydell-Pearce, Chief Creative Office at PwC
Paul Collins, Global Creative Director at Bang & Olufsen
Rae Stone, Executive Creative Director at Oliver
Roy Murphy, Co-Founder at G3NR8
Rhona Glazebrook, Founder at Rhona Glazebrook Ltd
Sudarshan (Sudi) Waghmare, Head of Brand and Creative at Bitpanda
Sabrina Godden-Tuma, Global Creative Director at Vodafone
Zoë Wedderburn, Group Creative Director at Applegreen
We would like to thank all those who participated in this year’s awards and congratulate our award-winning teams.
Until next year….
