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DTSTART;TZID=Europe/London:20260909T123000
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CREATED:20260515T083412Z
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UID:10000144-1788957000-1788960600@theinsideout.community
SUMMARY:Building a Brand World: Inside Gymshark's Creative Vision
DESCRIPTION:Building a Brand World: Inside Gymshark’s Creative Vision\n\n\nMastermind\n\n(12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant over time\, not just campaign to campaign?  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWhat does it take to build a brand that feels coherent\, recognisable and culturally relevant over time\, not just campaign to campaign? \n\n\n\nFor in-house creative leaders\, the challenge isn’t just making great work. It’s about creating the clarity\, systems and creative standards that allow a brand to show up consistently across every touchpoint\, and in a way that allows the brand to keep evolving without losing it’s identity. \n\n\n\nDuring this virtual Inside Out Mastermind\, we will be joined by James Chorley\, Brand Creative Director at Gymshark\, who will share how his team approaches building a globally recognisable brand through creative direction\, systems and execution. \n\n\n\nThis session will cover:\n\n\n\n\nGlobal expression:  Building consistency and creative clarity across channels\, markets and teams\n\n\n\nCreative direction at scale: Creating alignment across internal teams\, partners and collaborators\n\n\n\nDesigning brand worlds\, not just campaigns: Connecting strategy\, culture and execution into a single coherent vision\n\n\n\nRaising creative standards: Maintaining quality and consistency at scale\n\n\n\nFrom reactive to intentional: How seasonal direction evolved from responding to the calendar to shaping clearer brand narratives\n\n\n\nAI in creative practice: Where it adds value\, where judgement still matters\, and how teams are adapting\n\n\n\n\nWhat you’ll take away:\n\n\n\n\nGain a clearer understanding of how strong brands are built through consistency\, clarity and creative direction over time\n\n\n\nLearn how to create coherence across creative touchpoints at scale\n\n\n\nSee how creative ambition can be sustained through strong direction\, systems and execution\n\n\n\n\nFormat\n\n\n\nThis session is part of the Inside Out Mastermind series — bringing in-house creative leaders together to go deeper on the challenges and opportunities that define the job. \n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to James. \n\n\n\nAbout our speaker\n\n\n\nJames is Brand Creative Director at Gymshark\, responsible for how the brand is defined\, expressed and experienced globally\, across brand foundations\, campaigns\, experiences and physical spaces. \n\n\n\nWith over 20 years’ experience spanning brand strategy\, communications and creative direction\, he has worked with brands including Nike\, TAG Heuer\, BBC and Xbox.Known for bringing clarity to complex problems\, James connects strategy\, culture and creative execution into coherent direction — and builds the conditions that allow teams to do their most ambitious work. \n\n\n\n\n\n\n\n\n\n\n\nWhere and when\n\n\n\n\nOnline via Zoom\n\n\n\nWednesday 9th September 2026\n\n\n\n12.30PM BST / 13:30 CEST\n\n\n\nIdeal if you’re logging in from: UK\, Europe\, the Middle East\, or India\n\n\n\n\nCost\n\n\n\nExclusive to Visionary Leaders and Future Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									June 17\n								\n								\n									The Exchange – 17 June 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 17 June 2026 on June 17\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									Creative strategy: the missing link or the next step?								\n																	\n										Mastermind									 \n																\n									12.30PM BST | 13.30PM CEST | 07.30AM EDT | 21.30 PM AEST The ambition of in-house creative teams is clear: move…								\n								\n									View Details at Creative strategy: the missing link or the next step? on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									The Exchange – 18 June 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 18 June 2026 on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 1\n								\n								\n									The Exchange (formerly Breakfast Club)- 1 July 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club)- 1 July 2026 on July 1\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 15\n								\n								\n									The Exchange – 15 July 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 15 July 2026 on July 15\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 15\n								\n								\n									"The tsunami and the team" – Burnout and overwork in in-house creative teams								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) In-house creative leaders have always dealt with too much work and not enough resource….								\n								\n									View Details at "The tsunami and the team" – Burnout and overwork in in-house creative teams on July 15\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 16\n								\n								\n									The Exchange – 16 July 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 16 July 2026 on July 16
URL:https://theinsideout.community/event/building-a-brand-world-inside-gymsharks-creative-vision/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/05/Gymshark.png
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