BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Inside Out Community - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://theinsideout.community X-WR-CALDESC:Events for The Inside Out Community REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20240807T100000 DTEND;TZID=Europe/London:20240807T110000 DTSTAMP:20260404T125109 CREATED:20240606T174446Z LAST-MODIFIED:20240606T174446Z UID:10000054-1723024800-1723028400@theinsideout.community SUMMARY:Breakfast Club - August DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-august-2/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/06/BC-Aug.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240717T123000 DTEND;TZID=Europe/London:20240717T133000 DTSTAMP:20260404T125109 CREATED:20240312T130157Z LAST-MODIFIED:20240312T130157Z UID:10000050-1721219400-1721223000@theinsideout.community SUMMARY:The Future is Queer\, with Marty Davies DESCRIPTION:About the Event\n\n\n\nWe welcome Inside Out® Community Advisor Marty Davies. \n\n\n\nMarty will take us through some remarkable examples of authentic LGBTQIA+ creative work and share where they think the big opportunities are next for brands. As a trans non-binary person who is also Campaign’s first trans columnist\, she is uniquely placed to help marketers navigate the fears marketers have about backlash to trans+ representation in our creative work. \n\n\n\nWhat can you expect them to touch upon? \n\n\n\n\nA brief history of LGBTQIA+ representation in advertising.\n\n\n\nWhat makes up good representation?\n\n\n\nWhy queer creative is brave creative? And brave creativity is powerful.\n\n\n\nWhy brands are currently stalling on representation.\n\n\n\nWhy backlash should not come as a surprise and how to plan for it.\n\n\n\nThe value of creating an inclusive culture within the studio and wider business.\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to anyone working within an in-house creative team. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nMarty Davies (she/they) is a proud attention-seeker. She is an award-winning creative strategist\, campaigner\, writer\, advertising industry thought leader\, and change maker. She sits at the intersection between LGBTQIA+ culture\, history\, rights\, the creative industries\, and the attention economy. Marty founded their own creative strategy consultancy in 2018 – Smarty Pants Consultancy – that’s historically specialised in customer activation and retention. They’ve won awards for their customer engagement strategies. Their small team has helped unlock over €100 million in incremental revenue for their clients with embedded teams inside brands like Just Eat Takeaway. They were named one of Campaign’s Trailblazers in 2023 and on Campaign’s A List in 2024. \n\n\n\nThe consultancy has evolved over the past year to support brands and agencies seeking to get LGBTQIA+ inclusion right in their creative campaigns and in their product and service experience design. \n\n\n\nThey are Co-Founder of Trans+ Adland and Joint CEO of industry advocacy group\, Outvertising. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/the-future-is-queer-with-marty-davies/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/FUTURE-IS-QUEER-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240710T100000 DTEND;TZID=Europe/London:20240710T110000 DTSTAMP:20260404T125109 CREATED:20240220T110324Z LAST-MODIFIED:20240625T151533Z UID:10000043-1720605600-1720609200@theinsideout.community SUMMARY:Breakfast Club - July DESCRIPTION:Breakfast Club March\n\n\nThe Exchange\n\n10AM BST | 11AM CEST | 5AM EDT | 8PM AEDT – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for: UK\, Europe\, Middle East\, Asia \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this event\n\n\n\nOur Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/breakfast-club-july-2/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/BC-July-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240620T170000 DTEND;TZID=Europe/London:20240620T210000 DTSTAMP:20260404T125109 CREATED:20240208T163602Z LAST-MODIFIED:20240208T163602Z UID:10000041-1718902800-1718917200@theinsideout.community SUMMARY:Inside Out Community Summer Social and Mentoring Mixer DESCRIPTION:ABOUT THE EVENT\n\n\n\nWe are very excited to be hosting our second Summer Social event\, this time at The Lucky Saint in Marylebone\, London. \n\n\n\nNot only did we want to provide the opportunity for community members to meet socially and to have the time to chat\, but we are also adding in a little informal mentoring into the mix as well.  \n\n\n\nWe will do all the matching prior to the event\, so you can just turn up. You can be mentored or be a mentee – or you can do both! \n\n\n\nWhen you register\, we want you to tell us two things.  \n\n\n\n\nMentor – we will ask for some details on your experience or your areas of expertise that you would be open to sharing.\n\n\n\nMentee – your challenge (big or small) that you are facing. \n\n\n\n\nThis is the perfect opportunity to meet other members from across the Inside Out® community and our Advisors too. Come along to share and learn from each other in a supportive setting. \n\n\n\nDrinks and bar snacks are available. \n\n\n\nTIME\n\n\n\nDoors open at 5.00pm until 9pm \n\n\n\nMentoring Mixer will commence at 6.00pm – 7.30pm \n\n\n\nLOCATION\n\n\n\nThe Lucky Saint Pub\, 58 Devonshire Street\, London\, W1W 5EA \n\n\n\nRSVP\n\n\n\nPlease register your place so we can help match you with those who you can help and with those who can help you. \n\n\n\nSponsored by EKCS\, long-term friends and sponsors of the Inside Out Community and Awards \n\n\n\n\nBOOK YOUR PLACE URL:https://theinsideout.community/event/inside-out-community-summer-social-2/ CATEGORIES:Social Events ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/Summer-Social.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240613T123000 DTEND;TZID=Europe/London:20240613T133000 DTSTAMP:20260404T125109 CREATED:20240318T165313Z LAST-MODIFIED:20240318T165313Z UID:10000052-1718281800-1718285400@theinsideout.community SUMMARY:Goal storming: using purposeful targets to unleash creativity DESCRIPTION:About the Event\n\n\n\nSetting goals undoubtedly helps you focus your efforts as an in-house creative leader. They ensure you and your team are aligned with the wider organisation and provide clarity on what’s important and what needs to be achieved. \n\n\n\nThis event will focus on the importance of goal setting\, and\, in particular\, the role a creative leader has to play in understanding the goals of the business to effectively set goals for the team\, which can lead to transformational results. \n\n\n\nThis information-packed session will be led by Inside Out® Community Advisor Michael Storey\, who will take us through: \n\n\n\n\nThe role you play in delivering on the major strategic goals of the business\n\n\n\nHow to use goal-setting as a tool to connect with internal stakeholders\n\n\n\nHow setting the right goals can be transformative for your team\n\n\n\nTips for setting clear goals that can be measured\n\n\n\nThe importance of reviewing goals to keep momentum and celebrate success\n\n\n\nGoal-setting methods: OKR’s / SMART goals\n\n\n\n\nThis session is designed to provide some valuable insights but also provide the opportunity to share your experiences with goal-setting\, sparking discussion\, and practical\, peer-led solutions. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders and line managers within an in-house creative team. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nMichael Storey has successfully delivered creative solutions across a variety of roles and sectors\, both in-house and agency-side. He spent 11 years as Head of Creative and Branding for Ocado\, the world’s largest pure-play online grocery retailer\, where he built a 45-person\, multi-site creative studio capable of extraordinary things. Now he uses his knowledge to help other creative teams grow\, evolve\, and scale with EKCS. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/goal-storming-using-purposeful-targets-to-unleash-creativity/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/Goal-Storming-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240605T100000 DTEND;TZID=Europe/London:20240605T110000 DTSTAMP:20260404T125109 CREATED:20231120T170334Z LAST-MODIFIED:20231120T170334Z UID:10000035-1717581600-1717585200@theinsideout.community SUMMARY:Breakfast Club - June DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-june-2/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-June.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240522T123000 DTEND;TZID=Europe/London:20240522T133000 DTSTAMP:20260404T125109 CREATED:20240318T154807Z LAST-MODIFIED:20240318T154807Z UID:10000051-1716381000-1716384600@theinsideout.community SUMMARY:How AI can power up your in-house creative team DESCRIPTION:About the Event\n\n\n\nGenerative AI is fast paced and it’s tricky to navigate what tools can transform the creative work and operations of an in-house creative team.Having spoken to our in-house creative community and with the help of our AI expert Roy Murphy\, this session will offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy will take us through: \n\n\n\n\nCurrent challenges in-house creative teams are facing in adopting new AI tools\n\n\n\nHow looking into Automation could be your gateway to AI\n\n\n\nHow AI tools can support creative operations and save you time\n\n\n\nThe AI tools that could have a positive impact on your creative output\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nRoy Murphy is co-founder of G3NR8\, the AI & Web3 creative consultancy. He helps large organisations with AI strategy\, insight\, development\, and employee engagement. Roy works with brands across consumer healthcare\, finance\, pharma\, transport\, and marketing sectors to drive productivity and growth. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/how-ai-can-power-up-your-in-house-creative-team/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/The-AI-Review-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240516T123000 DTEND;TZID=Europe/London:20240516T133000 DTSTAMP:20260404T125109 CREATED:20240222T153838Z LAST-MODIFIED:20240222T153838Z UID:10000049-1715862600-1715866200@theinsideout.community SUMMARY:Early adoption - New technology\, New process DESCRIPTION:About the Event\n\n\n\nAn in-house creative team requires three things – people\, process\, and technology to work effectively. \n\n\n\nThis event will focus on the people\, and\, in particular\, the leadership required to successfully navigate digital transformation across the team and business. \n\n\n\nDriving adoption of new technology platforms and tools and implementing process improvements can be challenging. In-house creative leaders need to work hard to obtain buy-in from all stakeholders and deploy a clear change management strategy to drive adoption. \n\n\n\nThis information-packed session will be led by Inside Out® Community Advisor Gareth Chilton\, Founder of ManMachine\, who will take us through: \n\n\n\n\nThe role of leadership in adopting and optimising marketing technology.\n\n\n\nThe leadership skills required to drive successful digital initiatives.\n\n\n\nImplementing new technologies and the processes to support them\, and adapting to an ever evolving landscape.\n\n\n\nStrategies for effective decision-making\, team collaboration\, and staying ahead in an ever-changing MarTech landscape.\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge and know-how needed to lead the implementation and adoption of any digital initiative. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders\, including creative operations specialists and studio managers. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nGareth Chilton is the founder of ManMachine\, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring\, having already completed two successful exits from marketing-focused tech companies. \n\n\n\nProfessionally\, he is passionate about helping businesses bridge the gap between people\, processes\, and technology in their digital transformation and beyond. His focus is largely on agencies\, in-house agencies\, and brands. \n\n\n\nManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations. \n\n\n\nHe believes that\, with the right approach\, digital transformation can be simpler and easier. \n\n\n\nOver the course of his career\, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products\, in the capacity of both agency and client. \n\n\n\nToday\, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/getting-people-to-use-new-process-and-technology/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/Early-adoption-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240501T100000 DTEND;TZID=Europe/London:20240501T110000 DTSTAMP:20260404T125109 CREATED:20231120T170216Z LAST-MODIFIED:20231120T170216Z UID:10000034-1714557600-1714561200@theinsideout.community SUMMARY:Breakfast Club - May DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-april-3/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-May.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240424T123000 DTEND;TZID=Europe/London:20240424T133000 DTSTAMP:20260404T125109 CREATED:20240222T153317Z LAST-MODIFIED:20240222T153317Z UID:10000048-1713961800-1713965400@theinsideout.community SUMMARY:Technology and Automation DESCRIPTION:About the Event\n\n\n\nThe technology used in creative operations plays a crucial role in streamlining the creative process. \n\n\n\nAdopting the right technology\, automation\, can be transformative for an in-house creative team. Deploying the right tools in tandem with an operating model designed to support this can help streamline the creative process\, unlock efficiency\, improve productivity\, and lead to cost savings. \n\n\n\nSo the question is\, how do you know what technology you need to deploy and where you need it to ensure high-quality output? And is there anything else you should be considering? \n\n\n\nIn this information-packed session\, we will be joined by Gareth Chilton\, Founder of ManMachine\, who will take us through: \n\n\n\n\nDigital transformation and its role in creative operations.\n\n\n\nHow to identify what technology and automation tools you really need and why you need them. \n\n\n\nWhy technology is not the silver bullet.\n\n\n\nIdentifying and evaluating gaps in technology to improve workflows.\n\n\n\nOverview of the range of platforms available to support in-house creative operations.\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge and inspiration needed to evolve and implement the right tech stack and tools across the team. \n\n\n\nDon’t miss this opportunity to stay ahead in the ever-evolving digital landscape. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders\, including creative operations specialists and studio managers. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nGareth Chilton is the founder of ManMachine\, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring\, having already completed two successful exits from marketing-focused tech companies. \n\n\n\nProfessionally\, he is passionate about helping businesses bridge the gap between people\, processes\, and technology in their digital transformation and beyond. His focus is largely on agencies\, in-house agencies\, and brands. \n\n\n\nManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations. \n\n\n\nHe believes that\, with the right approach\, digital transformation can be simpler and easier. \n\n\n\nOver the course of his career\, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products\, in the capacity of both agency and client. \n\n\n\nToday\, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/tech-automation-right-solutions-right-places/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/Technology-and-automation-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240418T090000 DTEND;TZID=Europe/London:20240418T170000 DTSTAMP:20260404T125109 CREATED:20240208T150747Z LAST-MODIFIED:20240208T150747Z UID:10000040-1713430800-1713459600@theinsideout.community SUMMARY:Breakfast Club IRL! + Co-working DESCRIPTION:About this event\n\n\n\nWe are bringing you our regular\, monthly Breakfast Club session but ‘IRL’! Join us for a non-digital morning of community connections\, insightful conversations\, and special guests. \n\n\n\nAs in-house creative leaders\, we know you all face similar challenges and ambitions\, so this is a unique opportunity for you to meet your peers\, share experience\, and learn from others. \n\n\n\nKey timings\n\n\n\nHosted and facilitated by Emma Sexton\, this session will include: \n\n\n\nMORNING9.30am Arrival and Breakfast10.00am Welcome from Emma Sexton10.10am Round the room introductions and meet the Advisors10.45am Panel discussion with special guest speakers (TBC)11.30am Break the challenge – Table discussions11.50am Break the challenge – Sharing the insights \n\n\n\nLUNCH12.30pm Lunch & Networking \n\n\n\nAFTERNOON13.30pm Community Coworking – An opportunity to stay and work alongside your peers\,16.00pm Social Drinks17.00pm End \n\n\n\n\n\n\n\nTickets\n\n\n\nFREE: This event is exclusive to members of the Inside Out Community. Booking is essential. Please use the password InsideOutMembers to access the event page. \n\n\n\nWhen you register\, please let us know which session you are planning to attend: \n\n\n\n\nBreakfast Club Only: Morning Agenda\n\n\n\nBreakfast Club and Coworking: Afternoon Agenda\n\n\n\n\nWe absolutely love hosting Breakfast Club\, and here is why… \n\n\n\n\n“I always look forward to the session\, as there’s new faces and new challenges to dissect each month. I’ve made some fantastic connections\, and this has led to me improving processes\, motivation\, and creative decisions within my team.“ \nLaura Heaton\, Global Design Director\, MediaCom Worldwide\n\n\n\n\n“So good to have a forum that recognises and celebrates in-house creative teams. The Breakfast Clubs are a particular highlight and I love hearing what this group of talented creative leaders have been up to recently and the discussions around common themes in what has become quite a community.” \nJames Turner\, Creative Lead\, Waitrose and Partners\n\n\n\nEvent and venue details\n\n\n\nLocation: The Groucho Club\, 45 Dean Street\, London\, W1D 4QB \n\n\n\n\n\n\n\n\nNearest Tube \n\n\n\n\nPiccadilly Circus\n\n\n\nTottenham Court Road\n\n\n\nLeicester Square\n\n\n\n\n\n\nBuses \n\n\n\n\nShaftesbury Ave:14 / 19 / 38 / 159\n\n\n\nTCR Oxford St: 7 / 10 / 14 / 55 / 98\n\n\n\nCharing Cross Rd:24 / 29 / 134 / 176\n\n\n\n\n\n\nNearest Parking \n\n\n\n\nBrewer St\n\n\n\nPoland Street\n\n\n\nChinatown\n\n\n\n\n\n\n\n\n\nEvent Sponsor \n\n\n\nThis event is sponsored by Sony Photography\, who will be available all day to show you their new kit\, ideal for those in-house creative teams who are embarking on creating their own content. \n\n\n\n\nRESERVE YOUR PLACE URL:https://theinsideout.community/event/breakfast-club-irl/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/BC-IRL-John.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240410T100000 DTEND;TZID=Europe/London:20240410T110000 DTSTAMP:20260404T125109 CREATED:20231120T170114Z LAST-MODIFIED:20231120T170114Z UID:10000033-1712743200-1712746800@theinsideout.community SUMMARY:Breakfast Club - April DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-april-2/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-April.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240314T123000 DTEND;TZID=Europe/London:20240314T133000 DTSTAMP:20260404T125109 CREATED:20240123T140548Z LAST-MODIFIED:20240123T140548Z UID:10000039-1710419400-1710423000@theinsideout.community SUMMARY:Boardroom Dynamics DESCRIPTION:About the Event\n\n\n\nIn-house creative leaders are now playing a bigger role\, moving design and creativity up to the highest levels of business. \n\n\n\nCreating a commercial culture is paramount to the success of an in-house creative team\, and this event will help you broaden your commercial understanding\, report your value\, and empower you to play a bigger role within the business. \n\n\n\nDuring this 1-hour session\, Rhona Glazebrook and Janet Markwick will share their insight into the dynamics in play in the boardroom as senior stakeholders steer the business\, deliver growth\, and manage shareholders. These insights will help you rethink your own growth strategy and how to translate the value you and your team deliver to the board. \n\n\n\nReasons to attend\n\n\n\nThis webinar will kick-start your understanding of: \n\n\n\n\nWho sits on a board\, how do they work and what drives them?\n\n\n\nBusiness strategy and how to speak the language of business.\n\n\n\nThe importance of aligning your growth strategy with that of your company.\n\n\n\nHow to report your value to the board.\n\n\n\nHow to turn growth plans into action.\n\n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nAbout our speakerS\n\n\n\nRhona Glazebrook \n\n\n\nRhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes\, D&AD\, IPA\, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth. \n\n\n\nJanet Markwick \n\n\n\nJanet works with executive leaders and their teams to build innovative\, successful commercial solutions to business problems. Focused on understanding the business\, Janet drives learning and transformation programmes that turn business strategic objectives into profitable growth outcomes. \n\n\n\nJanet is a former CFO and Chief Commercial Officer at both leading consumer brands\, WPP agencies\, and independent production companies. Janet is NED for Creative UK\, which champions the work and growth of the creative industries across the UK and the world. \n\n\n\nRhona & Janet are both Commercial Consultants to the IPA. They co-authored the IPA’s Commercial Essentials Certificate and the IPA’s advanced course; “Creating Commercial Partnerships In New Business”. In 2023\, they co-authored “Shift Happens\,” the IPA’s report into in-housing. They are also course leaders for the APA’s Get Set for Growth programme. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/boardroom-dynamics/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/01/Boardroom-Dynamics-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240306T100000 DTEND;TZID=Europe/London:20240306T110000 DTSTAMP:20260404T125109 CREATED:20231120T170016Z LAST-MODIFIED:20231120T170016Z UID:10000032-1709719200-1709722800@theinsideout.community SUMMARY:Breakfast Club - March DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-march/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-Mar.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240228T123000 DTEND;TZID=Europe/London:20240228T133000 DTSTAMP:20260404T125109 CREATED:20240123T133541Z LAST-MODIFIED:20240123T133541Z UID:10000038-1709123400-1709127000@theinsideout.community SUMMARY:Elevating in-house creative teams through PR DESCRIPTION:About the Event\n\n\n\nWe know that effective design is transformative. Study after study confirms the value it brings to brands\, organisations\, and society. Yet for those leading in-house creative teams\, it can feel like a constant struggle to persuade colleagues outside of the design function of the need for investment in design. \n\n\n\nIn this talk\, Claire Blyth\, Managing Partner of PR Agency Red Setter\, will offer a fresh perspective on how to do this. She will show the vital role that reputation plays in making this case for investment in design. And crucially\, how to make it happen – the steps in-house creative teams can take to build their own reputations. \n\n\n\nClaire will also share a case study of how one in-house creative team has successfully built their reputation\, resulting in a far greater understanding across the business of the value of design and their design function. \n\n\n\nWho’s the event for?\n\n\n\nThis event is perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nAbout our speaker\n\n\n\nClaire Blyth is Managing Partner at Red Setter\, a PR agency for the world’s brand design pioneers. They amplify the voice and value of design\, to help the world’s most ambitious agencies and in-house creative teams achieve the recognition they deserve; attracting business and talent\, building their brand and staying relevant in an ever-changing world. Since 2009\, Red Setter has built an expert team of journalists\, media specialists and PR strategists who share an unrivalled understanding of the brand design industry and the media. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/elevating-in-house-creative-teams-through-pr/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/01/Elevating-in-house-creative-teams-through-PR.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240213T123000 DTEND;TZID=Europe/London:20240213T133000 DTSTAMP:20260404T125109 CREATED:20231121T141348Z LAST-MODIFIED:20231121T141348Z UID:10000036-1707827400-1707831000@theinsideout.community SUMMARY:Inside Out® Awards Showcase DESCRIPTION:About the Event\n\n\n\nThe 2023 Inside Out® Awards revealed the exceptional creative work and storytelling being told from across the in-house creative community. Work that is original\, creatively brave\, and distinctive. Work that has been created collaboratively with precision and purpose. \n\n\n\nThis virtual event will shine a light on three distinct campaigns showcasing the stories told and projects delivered by some of the very best in-house creative teams from Waitrose and Partners\, Severn Trent Water and Gousto. \n\n\n\nCampaigns to be shared include: \n\n\n\nWaitrose – Waitrose Weekend Newspaper \n\n\n\nJames Turner\, Creative Lead\, and Martin Topping\, Publications Design Lead\, Waitrose \n\n\n\nSevern Trent Water – Going Through the Motions – How Severn Trent Made Waste Wonderful \n\n\n\nLaura Comer\, Senior Brand and Creative Manager\, Severn Trent Water \n\n\n\nGousto – The Hungry Traveller \n\n\n\nNicola Woowat\, Senior Designer\, Tash Wright\, Middleweight Copywriter and Photographer Max Jowitt\, Gousto \n\n\n\nREASONS TO ATTEND\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nView award-winning work being produced by in-house creative teams\n\n\n\nGain exclusive insights from big brands\n\n\n\nHear personal journeys and experiences from our panel of in-house creative specialists\n\n\n\n\nWHO’S THE EVENT FOR?\n\n\n\nThis event is open to all. Perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nLOCATION \n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHOW MUCH DOES IT COST?\n\n\n\nThis event is FREE to attend. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/inside-out-awards-showcase/ CATEGORIES:Awards ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/IO-Showcase-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240207T100000 DTEND;TZID=Europe/London:20240207T110000 DTSTAMP:20260404T125109 CREATED:20231120T165903Z LAST-MODIFIED:20231120T165903Z UID:10000031-1707300000-1707303600@theinsideout.community SUMMARY:Breakfast Club - February DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-february/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-Feb-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240111T123000 DTEND;TZID=Europe/London:20240111T133000 DTSTAMP:20260404T125109 CREATED:20231127T154324Z LAST-MODIFIED:20231127T154324Z UID:10000037-1704976200-1704979800@theinsideout.community SUMMARY:Inside Out® Awards Showcase - Charities DESCRIPTION:About the Event\n\n\n\nThe Inside Out® Awards recognise and celebrate the unique ways in-house creative teams have impact and influence. \n\n\n\nEvery year\, we uncover the very best projects and people working within ambitious and innovative in-house creative teams across the UK and EMEA. \n\n\n\nThe Awards have always encouraged and attracted a high number of entries from Charities. This year was no exception\, demonstrating creative excellence\, collaboration\, and business impact. \n\n\n\nThis event welcomes three of our award-winning in-house creative leaders from within the charity sector\, who will share their team’s award-winning work. They will also share their insights into how they are harnessing the power of their creative teams to have an impact in a challenging fundraising landscape. \n\n\n\nCampaigns to be shared include: \n\n\n\nUNICEF- The C Stands for Children \n\n\n\nMarta Sala Font\, Head of Creative\, UNICEF \n\n\n\nNSPCC – Listen Up\, Speak Up \n\n\n\nLorrin Braddick\, Creative Director\, NSPCC \n\n\n\nShelter – Cost of Living Crisis \n\n\n\nHelen Jones\, Creative Director\, Shelter \n\n\n\nREASONS TO ATTEND\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nView award-winning work being produced by in-house creative teams\n\n\n\nGain exclusive insights from leading charity organisations\n\n\n\nHear personal journeys and experiences from our expert panel\n\n\n\n\nWHO’S THE EVENT FOR?\n\n\n\nThis event is open to all. Perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role.  It would also be of interest to those working in the third sector.  \n\n\n\nLOCATION \n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHOW MUCH DOES IT COST?\n\n\n\nThis event is FREE to attend. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/inside-out-awards-showcase-charities/ CATEGORIES:Awards ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/IO-Showcase-Charities.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240103T100000 DTEND;TZID=Europe/London:20240103T110000 DTSTAMP:20260404T125109 CREATED:20231120T165751Z LAST-MODIFIED:20231120T165751Z UID:10000030-1704276000-1704279600@theinsideout.community SUMMARY:Breakfast Club - January DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-january/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-Jan.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231206T100000 DTEND;TZID=Europe/London:20231206T110000 DTSTAMP:20260404T125109 CREATED:20230829T151811Z LAST-MODIFIED:20230829T151811Z UID:10000028-1701856800-1701860400@theinsideout.community SUMMARY:Breakfast Club - December DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-december/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231108T100000 DTEND;TZID=Europe/London:20231108T110000 DTSTAMP:20260404T125109 CREATED:20230728T113534Z LAST-MODIFIED:20230728T113534Z UID:10000021-1699437600-1699441200@theinsideout.community SUMMARY:AI Surgery Part 3 - What it really means for in-house creative teams DESCRIPTION:About the Event\n\n\n\nThe potential of AI is vast\, but with developments moving at such a rapid pace\, what AI tools and applications should in-house creative leaders be looking at to transform work and creativity? \n\n\n\nTo keep us up to date with the ever evolving digital landscape\, join us for another AI surgery. Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy\, founder of digital innovation agency Synthetic\, will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources\n\n\n\nNew use cases and what we are seeing/working on\n\n\n\nRegulatory and policy updates\n\n\n\nCopyright and IP updates\n\n\n\nPrompt best practises\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. \n\n\n\nDon’t miss this opportunity to stay ahead. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of digital innovation agency\, Synthetic. They help brands use generative AI and emerging technology as a catalyst to drive engagement and growth. Synthetic support businesses with generative AI strategy roadmaps to unlock opportunities and then helps drive them forward with practical implementation. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/ai-surgery-part-3-what-it-really-means-for-in-house-creative-teams/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-NOV.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231102T123000 DTEND;TZID=Europe/London:20231102T133000 DTSTAMP:20260404T125109 CREATED:20230912T132105Z LAST-MODIFIED:20230912T132105Z UID:10000029-1698928200-1698931800@theinsideout.community SUMMARY:Semiotics: How to unlock creativity with semiotics DESCRIPTION:About the Event\n\n\n\nAdopting a Semiotic approach to design can transform the creative process by helping designers unlock different ways of thinking. \n\n\n\nThrough the study of signs and symbols\, Semiotics can be used as a tool to create more meaningful\, powerful designs that better connect to your audience. By becoming more aware of what a design is actually communicating\, creatives can deliver experiences that are more meaningful\, distinctive\, and culturally resonant. \n\n\n\nWanting to understand how in-house creative teams can harness the power of semiotics\, this event welcomes expert semiotician Cato Hunt\, who will provide some insights and clarity on how you can use semiotics to unlock creativity. \n\n\n\nCato will take us through: \n\n\n\n\nAn introduction to Semiotics\n\n\n\nWhy it’s a critical way of seeing for creatives\n\n\n\nHow to identify the ‘meaning gap’\n\n\n\nCommon challenges \n\n\n\nSome examples\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of insights. \n\n\n\nReasons to attend: \n\n\n\n\nInspire your creative team in a different way\n\n\n\nLearn to cast a critical eye over the brief and insights you are given\n\n\n\nDo a semiotic review of your work\n\n\n\n\nDon’t miss this opportunity to stay ahead. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nAbout our speaker\n\n\n\nCato Hunt\, Director\, Space Doctors. \n\n\n\nCato leads Creative Strategy for a global cultural and creative consultancy that helps organisations become more impactful\, meaningful\, and relevant by connecting them more deeply with culture. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/how-to-unlock-creativity-with-semiotics/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/09/SEMIOTICS.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231101T100000 DTEND;TZID=Europe/London:20231101T110000 DTSTAMP:20260404T125109 CREATED:20230829T151222Z LAST-MODIFIED:20230829T151222Z UID:10000027-1698832800-1698836400@theinsideout.community SUMMARY:Breakfast Club - November DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-november/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231019T184500 DTEND;TZID=Europe/London:20231019T220000 DTSTAMP:20260404T125109 CREATED:20230822T181024Z LAST-MODIFIED:20230822T181024Z UID:10000026-1697741100-1697752800@theinsideout.community SUMMARY:Inside Out® Awards | Winner's Party 2023 DESCRIPTION:Join us for an evening of celebration as we announce this year’s Inside Out® Award winners.\n\n\n\nThe Awards Event will be held on Thursday 19th October 2023 at Techspace Shoreditch\, London from 18.45pm- 22.00pm \n\n\n\nThe Inside Out Awards have become an important event to acknowledge and recognise the unique ways in which in-house creative teams have impact and influence. So\, join us in celebrating the standout projects\, exceptional collaborations\, and in-house talent from the very best in-house creative teams across the UK and Europe. \n\n\n\nKEY TIMINGS:\n\n\n\n18.45pm Guest Arrival\, Drinks and Networking (plus some light bites) \n\n\n\n19.45pm In-house Industry Insight – Panel discussion \n\n\n\n20.30pm Awards Announcement \n\n\n\n21.15pm Celebration\, Drinks and Networking \n\n\n\n22.00pm End \n\n\n\n\n\n\n\nREASONS TO ATTEND:\n\n\n\nQuite simply\, this is a great opportunity to: \n\n\n\n\nNetwork with your peers from across the Inside Out Community and wider creative community\n\n\n\nChampion and celebrate the great work being produced in-house\n\n\n\nHear the latest industry insights\n\n\n\n\nTICKETS:\n\n\n\n\nMembers £15 per person.\n\n\n\nNon-member £50 per person\n\n\n\n\nTo reserve your place\, book here. \n\n\n\nDemand for tickets will be high\, so act swiftly to secure your place among the elite in the in-house creative community. \n\n\n\nEvent and venue details:\n\n\n\nDress code: There is no dress code. Come as you are. \n\n\n\nAccessibility: Techspace is accessible by wheelchair to the upper level of the Loading bay only. This will not exclude anyone from any part of the event’s proceedings. \n\n\n\nGetting to Techspace: Loading Bay\, 25 Luke St\, London\, EC2A 4DS \n\n\n\nNearest Tube: \n\n\n\n\nOld Street – 6 minutes walk (0.3 miles)\n\n\n\nShoreditch High Street – 8 minutes walk (0.4 miles)\n\n\n\nLiverpool Street – 8 minutes walk (0.4 miles)\n\n\n\n\nOur lead partners for the awards this year are EKCS \n\n\n\nRobert Berkeley of EKCS has long been a supporter of Inside Out and our mission to get in-house creative leaders to the c-suite. EKCS is an independent provider of creative production solutions across print\, digital\, video and packaging. Everything they do allows their clients to perform at their best. They do this by coupling their cross-channel creative production expertise with their creative passion\, to launch compelling creative campaigns. \n\n\n\n\nRESERVE YOUR PLACE URL:https://theinsideout.community/event/inside-out-awards-winners-party-2023/ CATEGORIES:Social Events ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/IO-party.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231011T140000 DTEND;TZID=Europe/London:20231011T150000 DTSTAMP:20260404T125109 CREATED:20230728T114021Z LAST-MODIFIED:20230728T114021Z UID:10000023-1697032800-1697036400@theinsideout.community SUMMARY:What in-house creative leaders need to know about creating content at scale DESCRIPTION:About the Event\n\n\n\nAmbitious brands are striving to create more creative content at scale and speed. As a result\, in-house creative teams are faced with the challenge of delivering more and delivering it quickly.To achieve this\, teams need flexible resources to manage campaign peaks and troughs\, they need access to additional talent and expertise\, as well as scalable solutions and speedy production. \n\n\n\nThis event will discuss and consider the viable options for creating content at scale\, from offshoring to Automation and AI. We will be going beyond the fundamentals to look at team\, brand\, and process implications with production\, martech and offshoring experts Gareth Chilton\, Anil Noorani and Stef Sokolowski who will be joining our host\, Emma Sexton. \n\n\n\nTopics to be covered include:\n\n\n\n\nCreative production\, market trends and global perspective\n\n\n\nMaturity of the offshore landscape\n\n\n\nDefining technology must haves\n\n\n\nHow automation can play a more significant role\n\n\n\nAdapting to AI and leveraging the technology by the people\n\n\n\nBarriers to success and behaviour change\n\n\n\nLooking ahead – creating a roadmap\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nLearn how other in-house creative teams successfully create content at scale\n\n\n\nExplore commercially effective models to deliver content-at-scale\n\n\n\nHear about the technology and automation must-haves as we look to the future\n\n\n\n\nFormat:\n\n\n\nPanel discussion and Q&A \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event if for those leading in-house creative teams \n\n\n\nAbout our speakers\n\n\n\nAnil Noorani is the Founder and Managing Partner of TKM Consultants\, working with brands\, agencies\, and tech companies to deliver growth and marketing excellence\, efficiency\, and effectiveness. He is also the Global Growth & Strategy Partner for global creative production studio We Are Amnet. \n\n\n\nGareth Chilton is the Founder of ManMachine\, a management consultancy focused on Martech. ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Working with brands\, agencies\, and in house agencies to effectively leverage the most out of their MarTech stack\, MOPS\, and Creative Operations. \n\n\n\nStef Sokolowski\, is the Managing Director\, We Are Amnet. Stef specialises in business transformation by building teams from scratch and launching service lines for existing businesses. Previous to this role\, Stef built and delivered onshore & offshore production teams for brands such as Microsoft\, L’Oréal Paris & Mastercard at Craft Worldwide. \n\n\n\nThis event is in collaboration with We Are AmnetWe Are Amnet is an independent global creative production studio and leaders in Smartshoring®; a hybrid model of offshore hubs and regional client service teams. Delivering production certainty for in-house teams and access to flexible and scalable resources to keep campaigns and projects on track. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/all-in-house-creative-leaders-need-to-know-about-creating-content-at-scale/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/WE-ARE-AMNET.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231004T100000 DTEND;TZID=Europe/London:20231004T110000 DTSTAMP:20260404T125109 CREATED:20230728T112623Z LAST-MODIFIED:20230728T112623Z UID:10000016-1696413600-1696417200@theinsideout.community SUMMARY:Breakfast club – October DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nBOOK YOUR PLACE URL:https://theinsideout.community/event/breakfast-club-october/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230927T123000 DTEND;TZID=Europe/London:20230927T133000 DTSTAMP:20260404T125109 CREATED:20230822T172958Z LAST-MODIFIED:20230822T172958Z UID:10000025-1695817800-1695821400@theinsideout.community SUMMARY:How AO are building creative trust DESCRIPTION:About the Event\n\n\n\nIn-house creative leaders nearly always have the appetite and vision to do bolder\, braver creative work. The work that builds brands and creates an emotional connection. But sometimes it is your creative viewpoint versus the rest of the business. \n\n\n\nTaking the brand in a new direction or being braver with an idea can be perceived as just too risky to even try. Even selling-in these bold\, brave\, and confronting ideas can be a challenge. \n\n\n\nSo how do you build creative trust internally? Doing market research is an obvious answer\, but it can be too academic and not fit for a fast moving creative team. Loops have been created by creatives for creatives and are now being powered up by AI. \n\n\n\nThis event will deep dive into AO’s creative ambitions with an honest look at how his pilot with Loops is going – in fact\, they are still testing their creative concepts as we write this copy! \n\n\n\nJoin Emma Sexton\, Founder of the Inside Out Community\, Simon Vaughan\, Head of Creative at AO and Sam Reid co-founder and creator of Loops for an honest discussion about how AO are trialling Loops to test and optimise their creative concepts \n\n\n\nTopics to be covered include:\n\n\n\n\nCommon pain points in-house creative leaders face when trying to build creative trust with the rest of the business\n\n\n\nHow you can gain real insight into what people think of an idea and why they think it\n\n\n\nHow AI has radically transformed the opportunity to build creative trust\n\n\n\nHow to use audience feedback to elevate and iterate on your ideas\n\n\n\nHow to use data and insights to get your internal clients onboard\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nLearn how to avoid subjective debate and endless iterations\n\n\n\nHear lessons learned and personal experiences of using a fit for purpose\, creative\, research tool to gain qualitative feedback\n\n\n\nGain some practical insights into building creative trust through data and insight\n\n\n\nSee how AI is a partner\, not a threat\n\n\n\n\nFormat:\n\n\n\nInterview style\, Q&A and demo by Sam Reid\, Co-founder at Loops. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for those leading in-house creative teams. \n\n\n\nAbout LOOPS\n\n\n\nLoops is a research tool designed by creatives to support the creative process. \n\n\n\nYou get qualitative feedback that’s easy to understand and actionable. People simply point and click to leave thoughts on products\, content\, or marketing concepts – just like a digital whiteboard. The end result isn’t a report or slide deck. It’s creative work that’s been optimised several times with data from real consumers – fresh insight improves each new iteration. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/how-ao-are-building-creative-trust/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/Loops-event-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230920T100000 DTEND;TZID=Europe/London:20230920T110000 DTSTAMP:20260404T125109 CREATED:20230802T145907Z LAST-MODIFIED:20230802T145907Z UID:10000024-1695204000-1695207600@theinsideout.community SUMMARY:Taking control - What is your AI strategy? DESCRIPTION:About the Event\n\n\n\nAI is moving at a rapid pace. To keep us up to date with the ever evolving digital landscape\, join us for another AI surgery session.Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team and\, for this session only\, will help you create or refine your AI Strategy. \n\n\n\nRoy will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources update\n\n\n\nRegulatory and policy updates\n\n\n\nPlus guidance on creating or refining your in-house creative team’s AI strategy\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. Don’t miss this opportunity to stay ahead and take control of your AI landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout Roy Murphy\n\n\n\nRoy is the founder of G3NR8\, The AI & Web3 creative consultancy. Prior to this\, he founded the digital innovation agency Synthetic. \n\n\n\n\nBook your place URL:https://theinsideout.community/event/taking-control-what-is-your-ai-strategy-2/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/AI-event-SEP-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230915T160000 DTEND;TZID=Europe/London:20230915T170000 DTSTAMP:20260404T125109 CREATED:20230717T120228Z LAST-MODIFIED:20230717T120228Z UID:10000001-1694793600-1694797200@theinsideout.community SUMMARY:In-house Creative Leadership with Adam Morgan DESCRIPTION:About the Event\n\n\n\nJoin us for an hour of insight and inspiration with special guest Adam Morgan\, thought leader in creative leadership and author of the Creative Leadership Maturity Model\, Adam’s 5-Stage Framework for Growth. \n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling. He’s the author of the book “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. Plus\, he is the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\nAdam brings a broad perspective on creative leadership\, creative careers\, and content creation\, making him the perfect guest for our real-time dialogue. \n\n\n\nHosted by Emma Sexton\, we will be taking a deep dive into his lived experiences and insights on how to become a great creative leader. Plus\, he will take us through his Creative Leadership Maturity Model – a tool to help you know where you can grow as a creative leader\, from a personal and team level to a company and industry level. \n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nGain some insights into where you are on the creative leadership maturity model\n\n\n\nView the creative careers tool to help you identify career progression\n\n\n\nHear lessons learned and personal experience\n\n\n\n\nThere is no official manual on how to become a great creative leader. There is no clear career path carved in stone. But\, the Creative Leadership Maturity Model is a great start. \n\n\n\nFormat:\n\n\n\nInterview style and Q&A. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event if for those leading in-house creative teams. \n\n\n\nAbout Adam Morgan\n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling for 26 years. In 2020\, AdWeek named him one of the “Creative 100″—the top inspiring creative minds in marketing\, media\, and culture—in the world. He’s the author of the book\, “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\n\nBook your place URL:https://theinsideout.community/event/in-house-creative-leadership-with-adam-morgan/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/06/In-house-Creative-Leadership-with-Adam-Morgan.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230906T100000 DTEND;TZID=Europe/London:20230906T110000 DTSTAMP:20260404T125109 CREATED:20230728T112500Z LAST-MODIFIED:20230728T112500Z UID:10000015-1693994400-1693998000@theinsideout.community SUMMARY:Breakfast Club - September DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place URL:https://theinsideout.community/event/breakfast-club-september/ CATEGORIES:Breakfast Club ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png END:VEVENT END:VCALENDAR