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DTSTART;TZID=Europe/London:20240424T123000
DTEND;TZID=Europe/London:20240424T133000
DTSTAMP:20260404T215721
CREATED:20240222T153317Z
LAST-MODIFIED:20240222T153317Z
UID:10000048-1713961800-1713965400@theinsideout.community
SUMMARY:Technology and Automation
DESCRIPTION:About the Event\n\n\n\nThe technology used in creative operations plays a crucial role in streamlining the creative process. \n\n\n\nAdopting the right technology\, automation\, can be transformative for an in-house creative team. Deploying the right tools in tandem with an operating model designed to support this can help streamline the creative process\, unlock efficiency\, improve productivity\, and lead to cost savings. \n\n\n\nSo the question is\, how do you know what technology you need to deploy and where you need it to ensure high-quality output? And is there anything else you should be considering? \n\n\n\nIn this information-packed session\, we will be joined by Gareth Chilton\, Founder of ManMachine\, who will take us through: \n\n\n\n\nDigital transformation and its role in creative operations.\n\n\n\nHow to identify what technology and automation tools you really need and why you need them. \n\n\n\nWhy technology is not the silver bullet.\n\n\n\nIdentifying and evaluating gaps in technology to improve workflows.\n\n\n\nOverview of the range of platforms available to support in-house creative operations.\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge and inspiration needed to evolve and implement the right tech stack and tools across the team. \n\n\n\nDon’t miss this opportunity to stay ahead in the ever-evolving digital landscape. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders\, including creative operations specialists and studio managers. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nGareth Chilton is the founder of ManMachine\, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring\, having already completed two successful exits from marketing-focused tech companies. \n\n\n\nProfessionally\, he is passionate about helping businesses bridge the gap between people\, processes\, and technology in their digital transformation and beyond. His focus is largely on agencies\, in-house agencies\, and brands. \n\n\n\nManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations. \n\n\n\nHe believes that\, with the right approach\, digital transformation can be simpler and easier. \n\n\n\nOver the course of his career\, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products\, in the capacity of both agency and client. \n\n\n\nToday\, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/tech-automation-right-solutions-right-places/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/Technology-and-automation-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240418T090000
DTEND;TZID=Europe/London:20240418T170000
DTSTAMP:20260404T215722
CREATED:20240208T150747Z
LAST-MODIFIED:20240208T150747Z
UID:10000040-1713430800-1713459600@theinsideout.community
SUMMARY:Breakfast Club IRL! + Co-working
DESCRIPTION:About this event\n\n\n\nWe are bringing you our regular\, monthly Breakfast Club session but ‘IRL’! Join us for a non-digital morning of community connections\, insightful conversations\, and special guests. \n\n\n\nAs in-house creative leaders\, we know you all face similar challenges and ambitions\, so this is a unique opportunity for you to meet your peers\, share experience\, and learn from others. \n\n\n\nKey timings\n\n\n\nHosted and facilitated by Emma Sexton\, this session will include: \n\n\n\nMORNING9.30am Arrival and Breakfast10.00am Welcome from Emma Sexton10.10am Round the room introductions and meet the Advisors10.45am Panel discussion with special guest speakers (TBC)11.30am Break the challenge – Table discussions11.50am Break the challenge – Sharing the insights \n\n\n\nLUNCH12.30pm Lunch & Networking \n\n\n\nAFTERNOON13.30pm Community Coworking – An opportunity to stay and work alongside your peers\,16.00pm Social Drinks17.00pm End \n\n\n\n\n\n\n\nTickets\n\n\n\nFREE: This event is exclusive to members of the Inside Out Community. Booking is essential. Please use the password InsideOutMembers to access the event page.  \n\n\n\nWhen you register\, please let us know which session you are planning to attend: \n\n\n\n\nBreakfast Club Only: Morning Agenda\n\n\n\nBreakfast Club and Coworking: Afternoon Agenda\n\n\n\n\nWe absolutely love hosting Breakfast Club\, and here is why… \n\n\n\n\n“I always look forward to the session\, as there’s new faces and new challenges to dissect each month. I’ve made some fantastic connections\, and this has led to me improving processes\, motivation\, and creative decisions within my team.“ \nLaura Heaton\, Global Design Director\, MediaCom Worldwide\n\n\n\n\n“So good to have a forum that recognises and celebrates in-house creative teams. The Breakfast Clubs are a particular highlight and I love hearing what this group of talented creative leaders have been up to recently and the discussions around common themes in what has become quite a community.” \nJames Turner\, Creative Lead\, Waitrose and Partners\n\n\n\nEvent and venue details\n\n\n\nLocation: The Groucho Club\, 45 Dean Street\, London\, W1D 4QB \n\n\n\n\n\n\n\n\nNearest Tube \n\n\n\n\nPiccadilly Circus\n\n\n\nTottenham Court Road\n\n\n\nLeicester Square\n\n\n\n\n\n\nBuses \n\n\n\n\nShaftesbury Ave:14 / 19 / 38 / 159\n\n\n\nTCR Oxford St: 7 / 10 / 14 / 55 / 98\n\n\n\nCharing Cross Rd:24 / 29 / 134 / 176\n\n\n\n\n\n\nNearest Parking \n\n\n\n\nBrewer St\n\n\n\nPoland Street\n\n\n\nChinatown\n\n\n\n\n\n\n\n\n\nEvent Sponsor \n\n\n\nThis event is sponsored by Sony Photography\, who will be available all day to show you their new kit\, ideal for those in-house creative teams who are embarking on creating their own content. \n\n\n\n\nRESERVE YOUR PLACE
URL:https://theinsideout.community/event/breakfast-club-irl/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/BC-IRL-John.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240410T100000
DTEND;TZID=Europe/London:20240410T110000
DTSTAMP:20260404T215722
CREATED:20231120T170114Z
LAST-MODIFIED:20231120T170114Z
UID:10000033-1712743200-1712746800@theinsideout.community
SUMMARY:Breakfast Club - April
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-april-2/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-April.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240314T123000
DTEND;TZID=Europe/London:20240314T133000
DTSTAMP:20260404T215722
CREATED:20240123T140548Z
LAST-MODIFIED:20240123T140548Z
UID:10000039-1710419400-1710423000@theinsideout.community
SUMMARY:Boardroom Dynamics
DESCRIPTION:About the Event\n\n\n\nIn-house creative leaders are now playing a bigger role\, moving design and creativity up to the highest levels of business. \n\n\n\nCreating a commercial culture is paramount to the success of an in-house creative team\, and this event will help you broaden your commercial understanding\, report your value\, and empower you to play a bigger role within the business. \n\n\n\nDuring this 1-hour session\, Rhona Glazebrook and Janet Markwick will share their insight into the dynamics in play in the boardroom as senior stakeholders steer the business\, deliver growth\, and manage shareholders. These insights will help you rethink your own growth strategy and how to translate the value you and your team deliver to the board. \n\n\n\nReasons to attend\n\n\n\nThis webinar will kick-start your understanding of: \n\n\n\n\nWho sits on a board\, how do they work and what drives them?\n\n\n\nBusiness strategy and how to speak the language of business.\n\n\n\nThe importance of aligning your growth strategy with that of your company.\n\n\n\nHow to report your value to the board.\n\n\n\nHow to turn growth plans into action.\n\n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nAbout our speakerS\n\n\n\nRhona Glazebrook \n\n\n\nRhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes\, D&AD\, IPA\, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth. \n\n\n\nJanet Markwick \n\n\n\nJanet works with executive leaders and their teams to build innovative\, successful commercial solutions to business problems. Focused on understanding the business\, Janet drives learning and transformation programmes that turn business strategic objectives into profitable growth outcomes. \n\n\n\nJanet is a former CFO and Chief Commercial Officer at both leading consumer brands\, WPP agencies\, and independent production companies. Janet is NED for Creative UK\, which champions the work and growth of the creative industries across the UK and the world. \n\n\n\nRhona & Janet are both Commercial Consultants to the IPA. They co-authored the IPA’s Commercial Essentials Certificate and the IPA’s advanced course; “Creating Commercial Partnerships In New Business”. In 2023\, they co-authored “Shift Happens\,” the IPA’s report into in-housing. They are also course leaders for the APA’s Get Set for Growth programme. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/boardroom-dynamics/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/01/Boardroom-Dynamics-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240306T100000
DTEND;TZID=Europe/London:20240306T110000
DTSTAMP:20260404T215722
CREATED:20231120T170016Z
LAST-MODIFIED:20231120T170016Z
UID:10000032-1709719200-1709722800@theinsideout.community
SUMMARY:Breakfast Club - March
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-march/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-Mar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240228T123000
DTEND;TZID=Europe/London:20240228T133000
DTSTAMP:20260404T215722
CREATED:20240123T133541Z
LAST-MODIFIED:20240123T133541Z
UID:10000038-1709123400-1709127000@theinsideout.community
SUMMARY:Elevating in-house creative teams through PR
DESCRIPTION:About the Event\n\n\n\nWe know that effective design is transformative. Study after study confirms the value it brings to brands\, organisations\, and society. Yet for those leading in-house creative teams\, it can feel like a constant struggle to persuade colleagues outside of the design function of the need for investment in design. \n\n\n\nIn this talk\, Claire Blyth\, Managing Partner of PR Agency Red Setter\, will offer a fresh perspective on how to do this. She will show the vital role that reputation plays in making this case for investment in design. And crucially\, how to make it happen – the steps in-house creative teams can take to build their own reputations. \n\n\n\nClaire will also share a case study of how one in-house creative team has successfully built their reputation\, resulting in a far greater understanding across the business of the value of design and their design function. \n\n\n\nWho’s the event for?\n\n\n\nThis event is perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nAbout our speaker\n\n\n\nClaire Blyth is Managing Partner at Red Setter\, a PR agency for the world’s brand design pioneers. They amplify the voice and value of design\, to help the world’s most ambitious agencies and in-house creative teams achieve the recognition they deserve; attracting business and talent\, building their brand and staying relevant in an ever-changing world. Since 2009\, Red Setter has built an expert team of journalists\, media specialists and PR strategists who share an unrivalled understanding of the brand design industry and the media. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/elevating-in-house-creative-teams-through-pr/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/01/Elevating-in-house-creative-teams-through-PR.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240213T123000
DTEND;TZID=Europe/London:20240213T133000
DTSTAMP:20260404T215722
CREATED:20231121T141348Z
LAST-MODIFIED:20231121T141348Z
UID:10000036-1707827400-1707831000@theinsideout.community
SUMMARY:Inside Out® Awards Showcase
DESCRIPTION:About the Event\n\n\n\nThe 2023 Inside Out® Awards revealed the exceptional creative work and storytelling being told from across the in-house creative community. Work that is original\, creatively brave\, and distinctive. Work that has been created collaboratively with precision and purpose. \n\n\n\nThis virtual event will shine a light on three distinct campaigns showcasing the stories told and projects delivered by some of the very best in-house creative teams from Waitrose and Partners\, Severn Trent Water and Gousto. \n\n\n\nCampaigns to be shared include: \n\n\n\nWaitrose – Waitrose Weekend Newspaper \n\n\n\nJames Turner\, Creative Lead\, and Martin Topping\, Publications Design Lead\, Waitrose \n\n\n\nSevern Trent Water – Going Through the Motions – How Severn Trent Made Waste Wonderful \n\n\n\nLaura Comer\, Senior Brand and Creative Manager\, Severn Trent Water \n\n\n\nGousto – The Hungry Traveller \n\n\n\nNicola Woowat\, Senior Designer\, Tash Wright\, Middleweight Copywriter and Photographer Max Jowitt\, Gousto \n\n\n\nREASONS TO ATTEND\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nView award-winning work being produced by in-house creative teams\n\n\n\nGain exclusive insights from big brands\n\n\n\nHear personal journeys and experiences from our panel of in-house creative specialists\n\n\n\n\nWHO’S THE EVENT FOR?\n\n\n\nThis event is open to all. Perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nLOCATION \n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHOW MUCH DOES IT COST?\n\n\n\nThis event is FREE to attend. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/inside-out-awards-showcase/
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/IO-Showcase-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240207T100000
DTEND;TZID=Europe/London:20240207T110000
DTSTAMP:20260404T215722
CREATED:20231120T165903Z
LAST-MODIFIED:20231120T165903Z
UID:10000031-1707300000-1707303600@theinsideout.community
SUMMARY:Breakfast Club - February
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-february/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-Feb-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240111T123000
DTEND;TZID=Europe/London:20240111T133000
DTSTAMP:20260404T215722
CREATED:20231127T154324Z
LAST-MODIFIED:20231127T154324Z
UID:10000037-1704976200-1704979800@theinsideout.community
SUMMARY:Inside Out® Awards Showcase - Charities
DESCRIPTION:About the Event\n\n\n\nThe Inside Out® Awards recognise and celebrate the unique ways in-house creative teams have impact and influence. \n\n\n\nEvery year\, we uncover the very best projects and people working within ambitious and innovative in-house creative teams across the UK and EMEA. \n\n\n\nThe Awards have always encouraged and attracted a high number of entries from Charities. This year was no exception\, demonstrating creative excellence\, collaboration\, and business impact. \n\n\n\nThis event welcomes three of our award-winning in-house creative leaders from within the charity sector\, who will share their team’s award-winning work. They will also share their insights into how they are harnessing the power of their creative teams to have an impact in a challenging fundraising landscape. \n\n\n\nCampaigns to be shared include: \n\n\n\nUNICEF- The C Stands for Children \n\n\n\nMarta Sala Font\, Head of Creative\, UNICEF \n\n\n\nNSPCC – Listen Up\, Speak Up \n\n\n\nLorrin Braddick\, Creative Director\, NSPCC \n\n\n\nShelter – Cost of Living Crisis \n\n\n\nHelen Jones\, Creative Director\, Shelter \n\n\n\nREASONS TO ATTEND\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nView award-winning work being produced by in-house creative teams\n\n\n\nGain exclusive insights from leading charity organisations\n\n\n\nHear personal journeys and experiences from our expert panel\n\n\n\n\nWHO’S THE EVENT FOR?\n\n\n\nThis event is open to all. Perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role.  It would also be of interest to those working in the third sector.  \n\n\n\nLOCATION \n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHOW MUCH DOES IT COST?\n\n\n\nThis event is FREE to attend. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/inside-out-awards-showcase-charities/
CATEGORIES:Awards
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/IO-Showcase-Charities.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20240103T100000
DTEND;TZID=Europe/London:20240103T110000
DTSTAMP:20260404T215722
CREATED:20231120T165751Z
LAST-MODIFIED:20231120T165751Z
UID:10000030-1704276000-1704279600@theinsideout.community
SUMMARY:Breakfast Club - January
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, and share experiences whilst supporting others\n\n\n\nGrow your professional network with those in similar roles as yourself\n\n\n\nBenchmark yourself against your peers\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-january/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/11/BC-Jan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231206T100000
DTEND;TZID=Europe/London:20231206T110000
DTSTAMP:20260404T215722
CREATED:20230829T151811Z
LAST-MODIFIED:20230829T151811Z
UID:10000028-1701856800-1701860400@theinsideout.community
SUMMARY:Breakfast Club - December
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-december/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231108T100000
DTEND;TZID=Europe/London:20231108T110000
DTSTAMP:20260404T215722
CREATED:20230728T113534Z
LAST-MODIFIED:20230728T113534Z
UID:10000021-1699437600-1699441200@theinsideout.community
SUMMARY:AI Surgery Part 3 - What it really means for in-house creative teams
DESCRIPTION:About the Event\n\n\n\nThe potential of AI is vast\, but with developments moving at such a rapid pace\, what AI tools and applications should in-house creative leaders be looking at to transform work and creativity? \n\n\n\nTo keep us up to date with the ever evolving digital landscape\, join us for another AI surgery. Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy\, founder of digital innovation agency Synthetic\, will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources\n\n\n\nNew use cases and what we are seeing/working on\n\n\n\nRegulatory and policy updates\n\n\n\nCopyright and IP updates\n\n\n\nPrompt best practises\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. \n\n\n\nDon’t miss this opportunity to stay ahead. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of digital innovation agency\, Synthetic. They help brands use generative AI and emerging technology as a catalyst to drive engagement and growth. Synthetic support businesses with generative AI strategy roadmaps to unlock opportunities and then helps drive them forward with practical implementation. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/ai-surgery-part-3-what-it-really-means-for-in-house-creative-teams/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-NOV.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231102T123000
DTEND;TZID=Europe/London:20231102T133000
DTSTAMP:20260404T215722
CREATED:20230912T132105Z
LAST-MODIFIED:20230912T132105Z
UID:10000029-1698928200-1698931800@theinsideout.community
SUMMARY:Semiotics: How to unlock creativity with semiotics
DESCRIPTION:About the Event\n\n\n\nAdopting a Semiotic approach to design can transform the creative process by helping designers unlock different ways of thinking. \n\n\n\nThrough the study of signs and symbols\, Semiotics can be used as a tool to create more meaningful\, powerful designs that better connect to your audience. By becoming more aware of what a design is actually communicating\, creatives can deliver experiences that are more meaningful\, distinctive\, and culturally resonant. \n\n\n\nWanting to understand how in-house creative teams can harness the power of semiotics\, this event welcomes expert semiotician Cato Hunt\, who will provide some insights and clarity on how you can use semiotics to unlock creativity. \n\n\n\nCato will take us through: \n\n\n\n\nAn introduction to Semiotics\n\n\n\nWhy it’s a critical way of seeing for creatives\n\n\n\nHow to identify the ‘meaning gap’\n\n\n\nCommon challenges \n\n\n\nSome examples\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of insights. \n\n\n\nReasons to attend: \n\n\n\n\nInspire your creative team in a different way\n\n\n\nLearn to cast a critical eye over the brief and insights you are given\n\n\n\nDo a semiotic review of your work\n\n\n\n\nDon’t miss this opportunity to stay ahead. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nAbout our speaker\n\n\n\nCato Hunt\, Director\, Space Doctors. \n\n\n\nCato leads Creative Strategy for a global cultural and creative consultancy that helps organisations become more impactful\, meaningful\, and relevant by connecting them more deeply with culture. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/how-to-unlock-creativity-with-semiotics/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/09/SEMIOTICS.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231101T100000
DTEND;TZID=Europe/London:20231101T110000
DTSTAMP:20260404T215722
CREATED:20230829T151222Z
LAST-MODIFIED:20230829T151222Z
UID:10000027-1698832800-1698836400@theinsideout.community
SUMMARY:Breakfast Club - November
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-november/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231019T184500
DTEND;TZID=Europe/London:20231019T220000
DTSTAMP:20260404T215722
CREATED:20230822T181024Z
LAST-MODIFIED:20230822T181024Z
UID:10000026-1697741100-1697752800@theinsideout.community
SUMMARY:Inside Out® Awards | Winner's Party 2023
DESCRIPTION:Join us for an evening of celebration as we announce this year’s Inside Out® Award winners.\n\n\n\nThe Awards Event will be held on Thursday 19th October 2023 at Techspace Shoreditch\, London from 18.45pm- 22.00pm \n\n\n\nThe Inside Out Awards have become an important event to acknowledge and recognise the unique ways in which in-house creative teams have impact and influence. So\, join us in celebrating the standout projects\, exceptional collaborations\, and in-house talent from the very best in-house creative teams across the UK and Europe. \n\n\n\nKEY TIMINGS:\n\n\n\n18.45pm Guest Arrival\, Drinks and Networking (plus some light bites) \n\n\n\n19.45pm In-house Industry Insight – Panel discussion \n\n\n\n20.30pm Awards Announcement \n\n\n\n21.15pm Celebration\, Drinks and Networking \n\n\n\n22.00pm End \n\n\n\n\n\n\n\nREASONS TO ATTEND:\n\n\n\nQuite simply\, this is a great opportunity to: \n\n\n\n\nNetwork with your peers from across the Inside Out Community and wider creative community\n\n\n\nChampion and celebrate the great work being produced in-house\n\n\n\nHear the latest industry insights\n\n\n\n\nTICKETS:\n\n\n\n\nMembers £15 per person.\n\n\n\nNon-member £50 per person\n\n\n\n\nTo reserve your place\, book here. \n\n\n\nDemand for tickets will be high\, so act swiftly to secure your place among the elite in the in-house creative community. \n\n\n\nEvent and venue details:\n\n\n\nDress code: There is no dress code. Come as you are. \n\n\n\nAccessibility: Techspace is accessible by wheelchair to the upper level of the Loading bay only. This will not exclude anyone from any part of the event’s proceedings. \n\n\n\nGetting to Techspace: Loading Bay\, 25 Luke St\, London\, EC2A 4DS \n\n\n\nNearest Tube: \n\n\n\n\nOld Street – 6 minutes walk (0.3 miles)\n\n\n\nShoreditch High Street – 8 minutes walk (0.4 miles)\n\n\n\nLiverpool Street – 8 minutes walk (0.4 miles)\n\n\n\n\nOur lead partners for the awards this year are EKCS \n\n\n\nRobert Berkeley of EKCS has long been a supporter of Inside Out and our mission to get in-house creative leaders to the c-suite. EKCS is an independent provider of creative production solutions across print\, digital\, video and packaging. Everything they do allows their clients to perform at their best. They do this by coupling their cross-channel creative production expertise with their creative passion\, to launch compelling creative campaigns. \n\n\n\n\nRESERVE YOUR PLACE
URL:https://theinsideout.community/event/inside-out-awards-winners-party-2023/
CATEGORIES:Social Events
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/IO-party.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231011T140000
DTEND;TZID=Europe/London:20231011T150000
DTSTAMP:20260404T215722
CREATED:20230728T114021Z
LAST-MODIFIED:20230728T114021Z
UID:10000023-1697032800-1697036400@theinsideout.community
SUMMARY:What in-house creative leaders need to know about creating content at scale
DESCRIPTION:About the Event\n\n\n\nAmbitious brands are striving to create more creative content at scale and speed. As a result\, in-house creative teams are faced with the challenge of delivering more and delivering it quickly.To achieve this\, teams need flexible resources to manage campaign peaks and troughs\, they need access to additional talent and expertise\, as well as scalable solutions and speedy production. \n\n\n\nThis event will discuss and consider the viable options for creating content at scale\, from offshoring to Automation and AI. We will be going beyond the fundamentals to look at team\, brand\, and process implications with production\, martech and offshoring experts Gareth Chilton\, Anil Noorani and Stef Sokolowski who will be joining our host\, Emma Sexton. \n\n\n\nTopics to be covered include:\n\n\n\n\nCreative production\, market trends and global perspective\n\n\n\nMaturity of the offshore landscape\n\n\n\nDefining technology must haves\n\n\n\nHow automation can play a more significant role\n\n\n\nAdapting to AI and leveraging the technology by the people\n\n\n\nBarriers to success and behaviour change\n\n\n\nLooking ahead – creating a roadmap\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nLearn how other in-house creative teams successfully create content at scale\n\n\n\nExplore commercially effective models to deliver content-at-scale\n\n\n\nHear about the technology and automation must-haves as we look to the future\n\n\n\n\nFormat:\n\n\n\nPanel discussion and Q&A \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event if for those leading in-house creative teams \n\n\n\nAbout our speakers\n\n\n\nAnil Noorani is the Founder and Managing Partner of TKM Consultants\, working with brands\, agencies\, and tech companies to deliver growth and marketing excellence\, efficiency\, and effectiveness. He is also the Global Growth & Strategy Partner for global creative production studio We Are Amnet. \n\n\n\nGareth Chilton is the Founder of ManMachine\, a management consultancy focused on Martech. ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Working with brands\, agencies\, and in house agencies to effectively leverage the most out of their MarTech stack\, MOPS\, and Creative Operations. \n\n\n\nStef Sokolowski\, is the Managing Director\, We Are Amnet. Stef specialises in business transformation by building teams from scratch and launching service lines for existing businesses. Previous to this role\, Stef built and delivered onshore & offshore production teams for brands such as Microsoft\, L’Oréal Paris & Mastercard at Craft Worldwide. \n\n\n\nThis event is in collaboration with We Are AmnetWe Are Amnet is an independent global creative production studio and leaders in Smartshoring®; a hybrid model of offshore hubs and regional client service teams. Delivering production certainty for in-house teams and access to flexible and scalable resources to keep campaigns and projects on track. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/all-in-house-creative-leaders-need-to-know-about-creating-content-at-scale/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/WE-ARE-AMNET.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20231004T100000
DTEND;TZID=Europe/London:20231004T110000
DTSTAMP:20260404T215722
CREATED:20230728T112623Z
LAST-MODIFIED:20230728T112623Z
UID:10000016-1696413600-1696417200@theinsideout.community
SUMMARY:Breakfast club – October
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nBOOK YOUR PLACE
URL:https://theinsideout.community/event/breakfast-club-october/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230927T123000
DTEND;TZID=Europe/London:20230927T133000
DTSTAMP:20260404T215722
CREATED:20230822T172958Z
LAST-MODIFIED:20230822T172958Z
UID:10000025-1695817800-1695821400@theinsideout.community
SUMMARY:How AO are building creative trust
DESCRIPTION:About the Event\n\n\n\nIn-house creative leaders nearly always have the appetite and vision to do bolder\, braver creative work. The work that builds brands and creates an emotional connection. But sometimes it is your creative viewpoint versus the rest of the business. \n\n\n\nTaking the brand in a new direction or being braver with an idea can be perceived as just too risky to even try. Even selling-in these bold\, brave\, and confronting ideas can be a challenge. \n\n\n\nSo how do you build creative trust internally? Doing market research is an obvious answer\, but it can be too academic and not fit for a fast moving creative team. Loops have been created by creatives for creatives and are now being powered up by AI. \n\n\n\nThis event will deep dive into AO’s creative ambitions with an honest look at how his pilot with Loops is going – in fact\, they are still testing their creative concepts as we write this copy! \n\n\n\nJoin Emma Sexton\, Founder of the Inside Out Community\, Simon Vaughan\, Head of Creative at AO and Sam Reid co-founder and creator of Loops for an honest discussion about how AO are trialling Loops to test and optimise their creative concepts \n\n\n\nTopics to be covered include:\n\n\n\n\nCommon pain points in-house creative leaders face when trying to build creative trust with the rest of the business\n\n\n\nHow you can gain real insight into what people think of an idea and why they think it\n\n\n\nHow AI has radically transformed the opportunity to build creative trust\n\n\n\nHow to use audience feedback to elevate and iterate on your ideas\n\n\n\nHow to use data and insights to get your internal clients onboard\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nLearn how to avoid subjective debate and endless iterations\n\n\n\nHear lessons learned and personal experiences of using a fit for purpose\, creative\, research tool to gain qualitative feedback\n\n\n\nGain some practical insights into building creative trust through data and insight\n\n\n\nSee how AI is a partner\, not a threat\n\n\n\n\nFormat:\n\n\n\nInterview style\, Q&A and demo by Sam Reid\, Co-founder at Loops. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for those leading in-house creative teams. \n\n\n\nAbout LOOPS\n\n\n\nLoops is a research tool designed by creatives to support the creative process. \n\n\n\nYou get qualitative feedback that’s easy to understand and actionable. People simply point and click to leave thoughts on products\, content\, or marketing concepts – just like a digital whiteboard. The end result isn’t a report or slide deck. It’s creative work that’s been optimised several times with data from real consumers – fresh insight improves each new iteration. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/how-ao-are-building-creative-trust/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/Loops-event-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230920T100000
DTEND;TZID=Europe/London:20230920T110000
DTSTAMP:20260404T215722
CREATED:20230802T145907Z
LAST-MODIFIED:20230802T145907Z
UID:10000024-1695204000-1695207600@theinsideout.community
SUMMARY:Taking control - What is your AI strategy?
DESCRIPTION:About the Event\n\n\n\nAI is moving at a rapid pace. To keep us up to date with the ever evolving digital landscape\, join us for another AI surgery session.Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team and\, for this session only\, will help you create or refine your AI Strategy. \n\n\n\nRoy will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources update\n\n\n\nRegulatory and policy updates\n\n\n\nPlus guidance on creating or refining your in-house creative team’s AI strategy\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. Don’t miss this opportunity to stay ahead and take control of your AI landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout Roy Murphy\n\n\n\nRoy is the founder of G3NR8\, The AI & Web3 creative consultancy. Prior to this\, he founded the digital innovation agency Synthetic. \n\n\n\n\nBook your place
URL:https://theinsideout.community/event/taking-control-what-is-your-ai-strategy-2/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/AI-event-SEP-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230915T160000
DTEND;TZID=Europe/London:20230915T170000
DTSTAMP:20260404T215722
CREATED:20230717T120228Z
LAST-MODIFIED:20230717T120228Z
UID:10000001-1694793600-1694797200@theinsideout.community
SUMMARY:In-house Creative Leadership with Adam Morgan
DESCRIPTION:About the Event\n\n\n\nJoin us for an hour of insight and inspiration with special guest Adam Morgan\, thought leader in creative leadership and author of the Creative Leadership Maturity Model\, Adam’s 5-Stage Framework for Growth. \n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling. He’s the author of the book “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. Plus\, he is the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\nAdam brings a broad perspective on creative leadership\, creative careers\, and content creation\, making him the perfect guest for our real-time dialogue. \n\n\n\nHosted by Emma Sexton\, we will be taking a deep dive into his lived experiences and insights on how to become a great creative leader. Plus\, he will take us through his Creative Leadership Maturity Model – a tool to help you know where you can grow as a creative leader\, from a personal and team level to a company and industry level. \n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nGain some insights into where you are on the creative leadership maturity model\n\n\n\nView the creative careers tool to help you identify career progression\n\n\n\nHear lessons learned and personal experience\n\n\n\n\nThere is no official manual on how to become a great creative leader. There is no clear career path carved in stone. But\, the Creative Leadership Maturity Model is a great start. \n\n\n\nFormat:\n\n\n\nInterview style and Q&A. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event if for those leading in-house creative teams. \n\n\n\nAbout Adam Morgan\n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling for 26 years. In 2020\, AdWeek named him one of the “Creative 100″—the top inspiring creative minds in marketing\, media\, and culture—in the world. He’s the author of the book\, “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\n\nBook your place
URL:https://theinsideout.community/event/in-house-creative-leadership-with-adam-morgan/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/06/In-house-Creative-Leadership-with-Adam-Morgan.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230906T100000
DTEND;TZID=Europe/London:20230906T110000
DTSTAMP:20260404T215722
CREATED:20230728T112500Z
LAST-MODIFIED:20230728T112500Z
UID:10000015-1693994400-1693998000@theinsideout.community
SUMMARY:Breakfast Club - September
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-september/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Breakfast-Club-–-Wide-Format.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230823T100000
DTEND;TZID=Europe/London:20230823T110000
DTSTAMP:20260404T215722
CREATED:20230728T112746Z
LAST-MODIFIED:20230728T112746Z
UID:10000017-1692784800-1692788400@theinsideout.community
SUMMARY:Goal Setting Breakfast Club
DESCRIPTION:oin us for a special Breakfast Club dedicated to goal setting. \n\n\n\nABOUT THE EVENT\n\n\n\nSetting goals for the rest of the year is crucial to keep that momentum going. \n\n\n\nSetting goals will undoubtedly help deliver clarity on what’s important\, give you control and direction\, and provide motivation and purpose for your team. \n\n\n\nWith such demanding and complex roles\, we know you rarely have the time to evaluate and reset the goals and aspirations for both you and your team. This hour will give you the opportunity to take time to do just that\, with the support of your peers. \n\n\n\n\nBOOK YOUR PLACE
URL:https://theinsideout.community/event/goal-setting-breakfast-club/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Event-Icons-breakfast-club.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230802T100000
DTEND;TZID=Europe/London:20230802T110000
DTSTAMP:20260404T215722
CREATED:20230728T112315Z
LAST-MODIFIED:20230728T112315Z
UID:10000014-1690970400-1690974000@theinsideout.community
SUMMARY:Breakfast Club - August
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes\n\n\n\n\n\nbook your place
URL:https://theinsideout.community/event/breakfast-club-august/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Event-Icons-breakfast-club.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230728T100000
DTEND;TZID=Europe/London:20230728T110000
DTSTAMP:20260404T215722
CREATED:20230728T113301Z
LAST-MODIFIED:20230728T113301Z
UID:10000020-1690538400-1690542000@theinsideout.community
SUMMARY:Taking control - What is your AI strategy?
DESCRIPTION:About the Event\n\n\n\nAI is moving at a rapid pace. To keep us up to date with the ever evolving digital landscape\, join us for another AI surgery session.Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team and\, for this session only\, will help you create or refine your AI Strategy. \n\n\n\nRoy will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources update\n\n\n\nRegulatory and policy updates\n\n\n\nPlus guidance on creating or refining your in-house creative team’s AI strategy\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. Don’t miss this opportunity to stay ahead and take control of your AI landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of G3NR8\, The AI & Web3 creative consultancy. Prior to this\, he founded the digital innovation agency Synthetic.
URL:https://theinsideout.community/event/taking-control-what-is-your-ai-strategy/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-SEP-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230726T123000
DTEND;TZID=Europe/London:20230726T133000
DTSTAMP:20260404T215722
CREATED:20230728T113848Z
LAST-MODIFIED:20230728T113848Z
UID:10000022-1690374600-1690378200@theinsideout.community
SUMMARY:Working more effectively with freelancers
DESCRIPTION:About the Event\n\n\n\nSigns all point to our workforce becoming more fluid – shorter times in jobs\, increased mobility within organisations\, and a shift from employee retention to open talent networks. But do we need to wait for that future to tap into the promise it offers? \n\n\n\nMatthew Knight\, Chief Freelance Officer at The Independency Co. and founder of Leapers – the award winning project supporting the mental health of the self-employed\, suggests we’re already able to benefit from the new fluid future – by working more effectively with freelancers. \n\n\n\nDuring this 1 hour session\, Matthew will take us through his 10 points towards a fluid future\, including – how you can assemble your community of freelancers\, how to on-board them\, and most importantly\, how to keep them engaged and motivated. \n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nExplore the shift from employee retention to open talent networks.\n\n\n\nHear how a fluid workforce could support your in-house creative team.\n\n\n\nGain some practical insights into developing your freelance community.\n\n\n\nGain some valuable insights into how to best work with and support a fluid workforce.\n\n\n\n\nFormat:\n\n\n\nPresentation and Q&A. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nAbout Matthew Knight\n\n\n\nMatthew is an independent strategy and innovation partner. He works with organisations that want to figure out what to do next\, and how. \n\n\n\nMatthew has worked with clients including LEGO\, Accenture\, P&G\, Klarna and many smaller businesses and nonprofits\, as well as led strategy teams in major agencies. \n\n\n\nHis work falls into four key themes. Clarity and direction\, experience and ecosystem\, working better together\, and support for freelancers.
URL:https://theinsideout.community/event/working-more-effectively-with-freelancers/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/working-with-freelancers-1.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230713T180000
DTEND;TZID=Europe/London:20230713T210000
DTSTAMP:20260404T215722
CREATED:20230728T112935Z
LAST-MODIFIED:20230728T112935Z
UID:10000018-1689271200-1689282000@theinsideout.community
SUMMARY:Inside Out Community Summer Social
DESCRIPTION:About the Event\n\n\n\nJoin us for an evening of drinks and networking on the terrace at the Founder’s Arms overlooking the River Thames. \n\n\n\nThis is the perfect opportunity to meet other in-house creative leaders from across our community. \n\n\n\nTime:\n\n\n\n6.00 p.m. start\, but come along when you can. \n\n\n\nLocation:\n\n\n\nThe Founder’s Arms\, South Bank\, A two-minute walk to the Tate Modern. \n\n\n\nRSVP:\n\n\n\nPlease register your place so we know the numbers.
URL:https://theinsideout.community/event/inside-out-community-summer-social/
CATEGORIES:Mastermind,Social Events
ATTACH;FMTTYPE=image/jpeg:https://theinsideout.community/wp-content/uploads/2023/07/Inside-Out-Community-Summer-Social.jpeg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230712T100000
DTEND;TZID=Europe/London:20230712T110000
DTSTAMP:20260404T215722
CREATED:20230728T113127Z
LAST-MODIFIED:20230728T113127Z
UID:10000019-1689156000-1689159600@theinsideout.community
SUMMARY:AI Surgery - What you need to know as an in-house creative team
DESCRIPTION:About the Event\n\n\n\nWelcome to the fast-moving world of generative AI\, so fast in fact that we have enlisted the guidance of expert Roy Murphy to offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy\, founder of digital innovation agency Synthetic\, will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources\n\n\n\nNew use cases and what we are seeing/working on\n\n\n\nRegulatory and policy updates\n\n\n\nCopyright and IP updates\n\n\n\nPrompt best practises\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. \n\n\n\nDon’t miss this opportunity to stay ahead in the ever-evolving digital landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of digital innovation agency\, Synthetic. They help brands use generative AI and emerging technology as a catalyst to drive engagement and growth. Synthetic support businesses with generative AI strategy roadmaps to unlock opportunities and then helps drive them forward with practical implementation.
URL:https://theinsideout.community/event/ai-surgery-what-you-need-to-know-as-an-in-house-creative-team/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-JULY.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230705T100000
DTEND;TZID=Europe/London:20230705T110000
DTSTAMP:20260404T215722
CREATED:20230728T112154Z
LAST-MODIFIED:20230728T112154Z
UID:10000013-1688551200-1688554800@theinsideout.community
SUMMARY:Breakfast Club - July
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBENEFITS OF ATTENDING\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes
URL:https://theinsideout.community/event/breakfast-club-july/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Event-Icons-breakfast-club.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230621T123000
DTEND;TZID=Europe/London:20230621T133000
DTSTAMP:20260404T215722
CREATED:20230727T152611Z
LAST-MODIFIED:20230727T152611Z
UID:10000009-1687350600-1687354200@theinsideout.community
SUMMARY:Approaching and delivering a rebrand
DESCRIPTION:About the Event\n\n\n\nIn-house creative teams are increasingly taking more ownership of their brand\, responsible for the development\, implementation\, and performance.With increasing ownership comes a responsibility to regularly review or change the visual identity\, undertake brand health checks and continue to refine to ensure brand relevance and relatability.So\, how do you successfully undertake a new visual identity project and its subsequent roll out?During this mastermind session\, we will be joined by two in-house creative leaders who will share their experience of approaching and delivering a re-brand.Bill Cameron\, Head of Design Studio at PA Consulting will be taking us through PA’s journey to a new visual identity. Sharing their approach and presenting their decision making around the use of colour\, typography\, photography and logo design.Laura Heaton\, Global Design Director at EssenceMediacom will take us through their re-brand after the merger of MediaCom and Essence\, focusing on the delivery\, roll out\, launch and feedback. \n\n\n\nTopics to be covered include: \n\n\n\n\nApproaching a re-brand\n\n\n\nReviewing your visual Identity and undertaking a brand health check\n\n\n\nSelling the idea – Justifying the rational with logic\n\n\n\nProduction and retiring assets\n\n\n\nRoll out and Launch\n\n\n\nGaining feedback\n\n\n\n\nReasons to attend\n\n\n\nQuite simply this is a great opportunity to be able to: \n\n\n\n\nGain some practical insights into approaching a re-brand\n\n\n\nHear lessons learned and personal experiences\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is for members of the Inside Out Community. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout the speakers\n\n\n\nLaura HeatonLaura has 15+ years experience in the communications industry and currently leads the fast-paced in-house global design studio at EssenceMediacom. She drives a strong creative culture by nurturing department talent\, finding efficient solutions\, and promoting excellence and diversity. As a full-time working mum herself she supports the working parent community and strives for gender equity. \n\n\n\nBill CameronBill has 15+ years’ experience working for global brands\, including the professional services sector. He is an expert in managing multidisciplinary design teams across print\, video & digital media\, and is currently Head of Design Studio at PA Consulting. Experienced in leading innovative conceptual design projects\, pursuits and campaigns for large global companies\, Bill has proven track record of successfully building new teams (onshore & nearshore)\, optimising current teams\, managing\, recruiting\, mentoring\, and nurturing talent.
URL:https://theinsideout.community/event/approaching-and-delivering-a-rebrand/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/jpeg:https://theinsideout.community/wp-content/uploads/2023/07/Branding-Mastermind.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230614T123000
DTEND;TZID=Europe/London:20230614T133000
DTSTAMP:20260404T215722
CREATED:20230728T112020Z
LAST-MODIFIED:20230728T112020Z
UID:10000012-1686745800-1686749400@theinsideout.community
SUMMARY:Digital in-house production strategy
DESCRIPTION:About the Event\n\n\n\nThe volume of assets a brand needs to produce is never ending and it falls to the in-house creative team to get these delivered to quality and consistency. \n\n\n\nSo\, how can you produce more and more creative assets to accelerate your brand without overwhelming your team? \n\n\n\nWe know that many in-house creative teams are looking into outsourcing production and utilising technology platforms to increase efficiencies. With so much to consider we have partnered with Bannerflow to bring you an insight into a brand who has already successfully implemented a new production strategy. \n\n\n\nJoin Emma Sexton\, Founder of the Inside Out Community\, and David Bevan\, Design Manager at Betway Group\, for a discussion about how Betway Group can now produce countless ads\, all while saving their designers thousands of hours and money too. \n\n\n\nTopics to be covered include:\n\n\n\n\nDigital production procurement\n\n\n\nBenefits of working with a production partner\n\n\n\nUsing the data and looking at performance\n\n\n\nLooking ahead – Creative personalisation\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nGain some practical insights into developing your in-house production strategy\n\n\n\nLearn how to optimise your production process and measure ROI\n\n\n\nHear lessons learned and personal experience of working with a production partner\n\n\n\n\nPlus\, there will be a demo of Bannerflow by Adam Ahlstrom\, Senior Account Executive at Bannerflow. \n\n\n\nFormat:\n\n\n\nInterview style\, Q&A and demo. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for? \n\n\n\nThis event if for those leading in-house creative teams. \n\n\n\nAbout Bannerflow\n\n\n\nBannerflow helps designers and marketers create digital advertising that makes an impact – at scale\, across global markets. The platform empowers teams to design\, scale\, publish\, analyse\, personalise\, and optimise campaigns in-house.
URL:https://theinsideout.community/event/digital-in-house-production-strategy/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Bannerflow-event.png
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