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SUMMARY:Breakfast Club - June
DESCRIPTION:Our Breakfast Club group coaching calls are part of the Inside Out membership offering and for those leading in-house creative teams. \n\n\n\nBenefits of attending\n\n\n\n\nLearn from an exclusive professional network of in-house creative leaders\n\n\n\nParticipate\, share ideas\, experiences whilst supporting others in similar roles as yourself\n\n\n\nAsk and answer questions in an open and honest environment\n\n\n\nBenchmark yourself against your peers\n\n\n\nProvide an opportunity to celebrate your successes
URL:https://theinsideout.community/event/breakfast-club-june/
CATEGORIES:Breakfast Club
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Event-Icons-breakfast-club.png
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DTSTART;TZID=Europe/London:20230614T123000
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UID:10000012-1686745800-1686749400@theinsideout.community
SUMMARY:Digital in-house production strategy
DESCRIPTION:About the Event\n\n\n\nThe volume of assets a brand needs to produce is never ending and it falls to the in-house creative team to get these delivered to quality and consistency. \n\n\n\nSo\, how can you produce more and more creative assets to accelerate your brand without overwhelming your team? \n\n\n\nWe know that many in-house creative teams are looking into outsourcing production and utilising technology platforms to increase efficiencies. With so much to consider we have partnered with Bannerflow to bring you an insight into a brand who has already successfully implemented a new production strategy. \n\n\n\nJoin Emma Sexton\, Founder of the Inside Out Community\, and David Bevan\, Design Manager at Betway Group\, for a discussion about how Betway Group can now produce countless ads\, all while saving their designers thousands of hours and money too. \n\n\n\nTopics to be covered include:\n\n\n\n\nDigital production procurement\n\n\n\nBenefits of working with a production partner\n\n\n\nUsing the data and looking at performance\n\n\n\nLooking ahead – Creative personalisation\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nGain some practical insights into developing your in-house production strategy\n\n\n\nLearn how to optimise your production process and measure ROI\n\n\n\nHear lessons learned and personal experience of working with a production partner\n\n\n\n\nPlus\, there will be a demo of Bannerflow by Adam Ahlstrom\, Senior Account Executive at Bannerflow. \n\n\n\nFormat:\n\n\n\nInterview style\, Q&A and demo. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for? \n\n\n\nThis event if for those leading in-house creative teams. \n\n\n\nAbout Bannerflow\n\n\n\nBannerflow helps designers and marketers create digital advertising that makes an impact – at scale\, across global markets. The platform empowers teams to design\, scale\, publish\, analyse\, personalise\, and optimise campaigns in-house.
URL:https://theinsideout.community/event/digital-in-house-production-strategy/
CATEGORIES:Mastermind
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DTSTART;TZID=Europe/London:20230621T123000
DTEND;TZID=Europe/London:20230621T133000
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SUMMARY:Approaching and delivering a rebrand
DESCRIPTION:About the Event\n\n\n\nIn-house creative teams are increasingly taking more ownership of their brand\, responsible for the development\, implementation\, and performance.With increasing ownership comes a responsibility to regularly review or change the visual identity\, undertake brand health checks and continue to refine to ensure brand relevance and relatability.So\, how do you successfully undertake a new visual identity project and its subsequent roll out?During this mastermind session\, we will be joined by two in-house creative leaders who will share their experience of approaching and delivering a re-brand.Bill Cameron\, Head of Design Studio at PA Consulting will be taking us through PA’s journey to a new visual identity. Sharing their approach and presenting their decision making around the use of colour\, typography\, photography and logo design.Laura Heaton\, Global Design Director at EssenceMediacom will take us through their re-brand after the merger of MediaCom and Essence\, focusing on the delivery\, roll out\, launch and feedback. \n\n\n\nTopics to be covered include: \n\n\n\n\nApproaching a re-brand\n\n\n\nReviewing your visual Identity and undertaking a brand health check\n\n\n\nSelling the idea – Justifying the rational with logic\n\n\n\nProduction and retiring assets\n\n\n\nRoll out and Launch\n\n\n\nGaining feedback\n\n\n\n\nReasons to attend\n\n\n\nQuite simply this is a great opportunity to be able to: \n\n\n\n\nGain some practical insights into approaching a re-brand\n\n\n\nHear lessons learned and personal experiences\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is for members of the Inside Out Community. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout the speakers\n\n\n\nLaura HeatonLaura has 15+ years experience in the communications industry and currently leads the fast-paced in-house global design studio at EssenceMediacom. She drives a strong creative culture by nurturing department talent\, finding efficient solutions\, and promoting excellence and diversity. As a full-time working mum herself she supports the working parent community and strives for gender equity. \n\n\n\nBill CameronBill has 15+ years’ experience working for global brands\, including the professional services sector. He is an expert in managing multidisciplinary design teams across print\, video & digital media\, and is currently Head of Design Studio at PA Consulting. Experienced in leading innovative conceptual design projects\, pursuits and campaigns for large global companies\, Bill has proven track record of successfully building new teams (onshore & nearshore)\, optimising current teams\, managing\, recruiting\, mentoring\, and nurturing talent.
URL:https://theinsideout.community/event/approaching-and-delivering-a-rebrand/
CATEGORIES:Mastermind
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