BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Inside Out Community - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://theinsideout.community X-WR-CALDESC:Events for The Inside Out Community REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20250513T123000 DTEND;TZID=Europe/London:20250513T133000 DTSTAMP:20260404T095033 CREATED:20250403T122414Z LAST-MODIFIED:20250423T114854Z UID:10000081-1747139400-1747143000@theinsideout.community SUMMARY:Branding is like Jazz DESCRIPTION:Branding is like Jazz\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nAs brand guardians\, in-house creative teams have to strike a balance between maintaining control of the creative output yet enabling the business to deliver brand touch points. A good brand-building hub can give a company that freedom so the creatives can influence everything without doing everything. \n\n\n\nIn this session\, Adyen will share their reality of implementing a new customisable Brand Management Platform. Plus Frontify will share some customer case studies. \n\n\n\nThey will take us through: \n\n\n\n\nThe before – difficulties faced\n\n\n\nThe decision making process – Evaluating Platforms and How they decided what platform to use\n\n\n\nMaking the business case for Frontify\n\n\n\nReality of setting up a brand management platform\n\n\n\nIntegration\, adaptability and scaleability\n\n\n\nTop three Frontify features\n\n\n\nThe after – ROI and the impact on the team\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and practical tips on implementing a new brand management platform. Ideal for growing teams. \n\n\n\nLocation\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speakers\n\n\n\nMarloes Westerwoudt\, Global Studio Manager\, Adyen\n\n\n\nMarloes is the Global Studio Manager at Adyen. With a background in creative and media agencies\, she optimizes workflows\, implements scalable processes\, and oversees collaboration across the in-house studio globally. With a broad perspective on creative execution and operational strategy\, she aims at driving efficiency and alignment in a fast-paced\, global environment. \n\n\n\nMartyna Russo Londoño\, Product Manager of Creative Automation\, Adyen\n\n\n\nMartyna is a Product Manager for Creative Automation at Adyen. Experienced in leading product and design operations initiatives\, currently she’s focused on building in-house creative & marketing automation solutions\, bringing together Adyen’s creative teams and the latest technology. \n\n\n\nJames Fooks-Bale\, Brand building for Frontify\n\n\n\nJames is an award-winning strategist and creative and the founder of VSN: A brand strategy studio bringing business vision to life. James oversaw the development of Monotype’s brand as their Senior Director of Brand. Before that he spent the best part of a decade working in the studios of Burberry\, Alexander McQueen\, and Stella McCartney\, amongst others. James’ team has been recognised by organisations such as the European Design Awards\, Type Directors Club\, Art Directors Club\, D&AD\, and the AIGA. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/branding-is-like-jazz/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/04/branding-jazz.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250521T123000 DTEND;TZID=Europe/London:20250521T133000 DTSTAMP:20260404T095033 CREATED:20250313T094340Z LAST-MODIFIED:20250313T094342Z UID:10000079-1747830600-1747834200@theinsideout.community SUMMARY:Usage Rights Management: Building value and reducing risk DESCRIPTION:Usage Rights Management: Building value and reducing risk\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nEffectively using\, renewing and reusing unique brand assets—both those you own and those you license—is crucial for successful marketing today. In-house creative teams can add value to their businesses by actively managing the governance of these intellectual property rights. \n\n\n\nPoor Rights management typically costs organisations. Whether through compliance issues\, infringement claims\, or increased licensing fees. \n\n\n\nThis masterclass will show how in-house creative teams can create additional value by taking control of Rights governance. \n\n\n\nJoin our Inside Out Advisor and Intellectual Property & Rights Procurement specialist\, Jeff Cobb for a practical session where you will discover: \n\n\n\nRights management essentials: \n\n\n\n\nBuilding and maintaining your own Rights single source of truth\n\n\n\nHow to help stakeholders understand increasing Rights complexity\n\n\n\nRights management strategies – Establishing continuous Rights management vigilance\n\n\n\n\nEffective claim handling: \n\n\n\n\nHow to avoid legal consequences of unauthorised usage\n\n\n\nDeveloping robust processes to assess and verify infringement claims\n\n\n\nCreating a mediation-first approach to mitigate future claims\n\n\n\nFuture proofing your organisation – Practical steps to protect your organisation’s interests\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and practical tips. \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speaker\n\n\n\nJeff Cobb\n\n\n\nA valued Advisor to the Inside Out® Community\, Jeff Cobb recognises the need for comprehensive and independent services to support brands to efficiently manage and procure production and associated intellectual property and usage rights. Jeff moved into consultancy after several senior agency and client-side positions. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/usage-rights-management/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/03/Usage-Rights-Management.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250611T123000 DTEND;TZID=Europe/London:20250611T133000 DTSTAMP:20260404T095033 CREATED:20250430T102417Z LAST-MODIFIED:20250430T102418Z UID:10000085-1749645000-1749648600@theinsideout.community SUMMARY:Build\, Buy\, Borrow – scaling without doing it all DESCRIPTION:Build\, Buy\, Borrow – scaling without doing it all\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nAs businesses commit to building in-house creative capabilities\, it is crucial to design the right ecosystem to support the needs of the business.  \n\n\n\nBy providing the right structure\, resources and support\, creative teams can focus on delivering creative work effectively and efficiently.  \n\n\n\nFinding the right path to build a high-performing team can be challenging depending on the business’s unique situation\, resources and strategic goals at the time.  \n\n\n\nDo you “build” the team and develop your internal talent? \n\n\n\nDo you “buy” external talent through agencies or consultants? \n\n\n\nOr do you “borrow” through leveraging existing resources within the organisation or through partnerships? \n\n\n\nPerhaps it’s a combination of all three strategies. \n\n\n\nIn this mastermind session\, Inside Out Advisor and operations specialist\, Melanie Ryan\, will be sharing her Build\, Buy\, Borrow framework and explore: \n\n\n\n\nA practical framework for resourcing creative work using the Build\, Buy\, Borrow model\n\n\n\nHow to define what should live in-house\, what to outsource\, and where to flex across internal teams\n\n\n\nTools to map capabilities based on business value – not personal ambition or legacy structures\n\n\n\nHow to assess and reset supplier relationships for cost\, quality\, and strategic fit\n\n\n\nThe role of operations in shaping a scalable creative ecosystem that serves the wider organisation\n\n\n\n\nThis session is designed for in-house creative leaders and managers who want to evaluate\, shape and build a scalable and future proof in-house model. Filled with practical insights\, Melanie will leave you with actionable strategies to elevate your team’s position within the business. \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speaker\n\n\n\nMelanie Ryan \n\n\n\nMelanie is the founder of Walk The Floor\, a consultancy dedicated to helping brands build\, scale\, and optimise their in-house operating models\, processes and teams. \n\n\n\nMelanie has scaled operations for global brands\, restructured teams\, led multi-million-pound P&Ls\, and embedded sustainable ways of working that accelerate delivery without sacrificing quality. Her career spans agency leadership\, global operations\, creative\, marketing\, production\, procurement\, finance\, and MarTech – giving her a  360° view of how to build operations that are compliant\, scalable\, and commercially effective. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/build-buy-borrow/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/04/buy-borrow-build.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250625T123000 DTEND;TZID=Europe/London:20250625T133000 DTSTAMP:20260404T095033 CREATED:20250514T171126Z LAST-MODIFIED:20250514T171127Z UID:10000088-1750854600-1750858200@theinsideout.community SUMMARY:The Demystification of Production DESCRIPTION:The Demystification of Production\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWe know that production is arguably the riskiest part of the creative campaign lifecycle – it’s expensive\, it’s intense and it’s the moment that successfully landing a creative concept is truly tested. However it’s often facilitated at the last minute\, operates behind a wall of smoke and mirrors and can be treated as a bit of an after thought. \n\n\n\nEvery brand executes production differently. And every production is always different.With such a myriad of ways of making\, how do we navigate ensuring a successful production takes place? What do producers even do? And why are there a ton of people on set for what is seemingly a simple execution? \n\n\n\nWe are here to have an open chat about production. To demystify the process. To understand how best to utilise your production partners and teams across your business\, who often have access to far more information than we realise. Especially in-house. \n\n\n\nWe will also address the community’s anonymous and candid response to the following 3 questions: \n\n\n\n\nHow would you define production?\n\n\n\nDo you think production is a creative role?\n\n\n\nWhat things do you think production needs to do in order to be most effective?\n\n\n\n\nWe will then round off our session with some hints and tips\, which you can take away with you for your next (likely last minute) production \n\n\n\nThis unique session will be led by Mali Okoi-Obuli\, Producer and Inside Out Advisor. \n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and inspiration \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speaker\n\n\n\nMali Okoi-Obuli\n\n\n\nMali Okoi-Obuli is a Producer by trade and has been working in the media\, advertising\, and branded content space for almost 20 years. An Award-winning executive producer\, Mali has worked with some of the world’s leading brands including Nike\, adidas\, Vodafone\, Channel 4\, Calvin Klein\, Rimmel\, Google and Rolex to realise their creative vision. Last year Mali founded OURHouse\, a new kind of production services agency operating across Europe\, USA and West Africa. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/the-demystification-of-production/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/05/The-Demystification-of-Production.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250910T123000 DTEND;TZID=Europe/London:20250910T133000 DTSTAMP:20260404T095034 CREATED:20250422T142630Z LAST-MODIFIED:20250422T142750Z UID:10000082-1757507400-1757511000@theinsideout.community SUMMARY:Owning the Room DESCRIPTION:Owning the Room\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nAs a creative leader\, it is paramount to not only have a strong consistent creative vision but to be able to communicate it effectively in every room you enter. \n\n\n\nTo truly lead\, especially within in-house teams at major brands\, you need to be able to communicate that vision clearly and powerfully to people who don’t live and breathe creativity. \n\n\n\nOwning the Room is a practical and energising session designed to help creative leaders make their ideas heard and understood at every level. \n\n\n\nWith the help of communication coach\, Dasha Dollar-Smirnova\, the session takes a holistic approach to presence\, looking not just at what you say\, but how you say it. We will explore and share tips on: \n\n\n\n\nVoice and body language techniques to project confidence\n\n\n\nTailoring your communication style to different audiences\n\n\n\nSharpening your message and leading conversations with clarity and impact.\n\n\n\n\nWho’s the event for?\n\n\n\nWherever you are in your in-house creative leadership journey this event will provide some valuable insights and inspiration on how to hold your own in a room and make your ideas heard and understood at every level. \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speaker\n\n\n\nDasha Dollar-Smirnova\n\n\n\nThe webinar will be delivered by Dasha Dollar-Smirnova. Dasha is a public speaking and communication coach known for her holistic approach to helping individuals overcome fear and speak with authenticity\, confidence and impact. With classical drama training from Drama Studio London and a diverse career that has spanned acting\, presenting\, documentary production and advertising\, she brings a rare blend of creativity\, presence and strategic insight to her coaching. \n\n\n\nAs a founding team member of Hogarth Worldwide\, Dasha played a key role in shaping global campaigns for some of the world’s most recognisable brands\, including Apple\, Starbucks\, and Mercedes-Benz. In 2016\, she founded Frog Talk\, a coaching practice offering bespoke workshops and one on one coaching that draw on her background in drama\, business\, psychology and neuroscience. She holds an MSc in Psychology and Neuroscience of Mental Health from King’s College London and much of her work centres on empowering people to find and use their voice with confidence and power. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/owning-the-room/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/04/Owning-the-Room.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250930T123000 DTEND;TZID=Europe/London:20250930T133000 DTSTAMP:20260404T095034 CREATED:20250813T115251Z LAST-MODIFIED:20250813T115252Z UID:10000099-1759235400-1759239000@theinsideout.community SUMMARY:It’s Not Our Technology… It’s Us DESCRIPTION:It’s Not Our Technology… It’s Us\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nIn this session\, Inside Out Advisor Gareth Chilton will dig into the real human factors that derail transformation inside in-house teams. Because in the end\, the success of your CreativeOps tech stack isn’t determined by features or integrations — it’s determined by whether your people are willing\, able\, and supported enough to use it. If we can’t solve for people\, the tech won’t matter. \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and inspiration \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speakers\n\n\n\nGareth Chilton is the founder of ManMachine\, a multidisciplinary consulting team in the MarTech and AdOps space. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/its-not-our-technology-its-us/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/08/Its-Not-Our-Technology…-Its-Us-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251008T123000 DTEND;TZID=Europe/London:20251008T133000 DTSTAMP:20260404T095034 CREATED:20250619T093006Z LAST-MODIFIED:20250619T093612Z UID:10000091-1759926600-1759930200@theinsideout.community SUMMARY:Accessibility in Design DESCRIPTION:Accessibility in Design\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nDesigning for accessibility is crucial for brands to ensure their products\, services and communications can be used and understood independently by people with a range of abilities. \n\n\n\nAddressing accessibility early on in the design process can save time and money\, enhance the brand and extend market reach.  \n\n\n\nWhilst we know In-house creative teams consider accessibility in design\, there is always more to learn and develop to ensure that all users of your brand have an equal opportunity to access and benefit from what you have to offer.  \n\n\n\nDuring this special mastermind session\, we have enlisted the guidance of Ilonka Ligteringen\, Head of Brand and Creative at leading disability charity Scope\, who will share her experience\, expertise and practical guidance on accessible design\, including. \n\n\n\n> The POUR Framework: Perceivable\, Operable\, Understandable\, Robust\,   \n\n\n\n\nPerceivable: Making sure everyone can see\, hear\, or read your content\n\n\n\nOperable: Keyboard-only navigation\, time-outs\, clear focus states\n\n\n\nUnderstandable: Plain language\, consistent layouts\, clear instructions\n\n\n\nRobust: Compatible with assistive tech (screen readers\, speech-to-text\, magnifiers)\n\n\n\n\n> Visual Design & Layout from colour & contrast\, layout & templates to PDF & PowerPoint Accessibility \n\n\n\n> Audio & Video tools including captions & subtitles\, audio descriptions & transcripts to accessible film and photoshoots \n\n\n\n> Tools & Workflow Integration including everyday checkers & extensions\, roles & responsibilities \n\n\n\n> Championing Accessibility within your team. Getting Stakeholder Buy-In and examples of real-world wins.  \n\n\n\nFilled with practical insights\, Ilonka will leave you with actionable tips and a checklist for you to take away.  \n\n\n\nWho’s the event for?\n\n\n\nThis session is designed for anyone working within an  in-house creative team. \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speaker\n\n\n\nIlonka Ligteringen\, Head of Brand and Creative at Scope\n\n\n\nIlonka Ligteringen is a branding and creative leader with over 15 years of experience driving innovative\, audience-centric brand campaigns and strategies. \n\n\n\nCurrently serving as Head of Brand and Creative at Scope\, where they have redefined the brand’s identity through a co-produced rebranding approach\, making it more contemporary\, flexible\, and engaging.Their work spans integrated ATL campaigns\, creative concept development\, media strategy\, and cross-functional collaboration\, all with a focus on accessibility and inclusion. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/accessibility-in-design/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/06/Accessibility-in-Design.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251015T123000 DTEND;TZID=Europe/London:20251015T133000 DTSTAMP:20260404T095034 CREATED:20250618T155252Z LAST-MODIFIED:20250731T082332Z UID:10000090-1760531400-1760535000@theinsideout.community SUMMARY:Inside Out® Pathway Leadership Workshop DESCRIPTION:Inside Out® Pathway Leadership Workshop\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\nThe Inside Out® Pathway brings the clarity needed to be able to identify your own personal leadership learning journey\, evaluate how your team is positioned within the business and identify skills gaps and opportunities. \n\n\n\nA unique guide to help you navigate your career\, benchmark your impact\, and ultimately\, help creativity earn its seat at the top table.  \n\n\n\nDuring this 1 hour workshop\, Emma will be introducing the pathway and share; \n\n\n\n\nHow to identify your creative team’s maturity and your capabilities as a creative leader. \n\n\n\nHow to map your creative leadership journey across our four ‘Zones’\, Executional\, Supporting\, Strategic\, and Visionary (the Blue zone)\n\n\n\nHow to reflect on your current leadership position and potential for growth within the Inside Out® Pathway. \n\n\n\n\nThe Inside Out ® Pathway is not just a model\, it is a call to action. It is a catalyst for creative change\, and a roadmap for in-house creative leaders to take their rightful place in the C-Suite. \n\n\n\nWhether you are just starting your in-house creative career\, or you are a well established creative leader then our Inside Out® Pathway is for you. \n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and inspiration \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speaker\n\n\n\nEmma Sexton\n\n\n\nEmma is the founder of the Inside Out® Community. Her extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies\, as a leader of in-house creative teams\, and for over the past ten years as an entrepreneur. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/introduction-inside-out-pathway/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/06/Intro-to-the-Pathway.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20251119T123000 DTEND;TZID=Europe/London:20251119T133000 DTSTAMP:20260404T095034 CREATED:20250808T140734Z LAST-MODIFIED:20251022T085059Z UID:10000098-1763555400-1763559000@theinsideout.community SUMMARY: Is Sustainability on Your Agenda?  DESCRIPTION:Is Sustainability on Your Agenda?\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nJoin Inside Out® Community Advisor Traci Dunne\, ‘green production’ advocate Sophie Broadbent and sustainable production specialist Jamie Gamache\, for an informative and practical session where you will explore \n\n\n\n\nWhy sustainability should be on the in-house team’s agenda.\n\n\n\nWhat embedding a carbon reduction strategy really looks like for an in-house team or department.\n\n\n\nHow an in-house creative team could measure progress using tools such as the carbon calculator\n\n\n\nThe un-expected benefits of making sustainability a focus for your team\n\n\n\nExamples from LEGO and Champion\n\n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and inspiration \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speakers\n\n\n\nTraci Dunne\, Founder Transform-Renew-Sustain \n\n\n\nTraci is the Founder of an ESG Advisory business born to bridge the gap between corporate ESG commitments and marketing operations to deliver operational excellence + commercial success. \n\n\n\nSophie Broadbent\, Senior Account Manager\, ADGREEN \n\n\n\nSophie is an advocate for ‘green production’ and uses her experience to support brands\, creative agencies and production companies to embed carbon calculating into their advertising production processes\, meet carbon reporting criteria\, and transition to a low-carbon business model fit for the future.  \n\n\n\nJamie Gamache\, Co-founder of Lowkey Films \n\n\n\nJamie is Co-founder of Lowkey Films\, a creative production studio\, supplying creative and sustainable production across commercials\, social\, branded content\, photography\, music and feature films. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member\n \n \n\n \n \n \n \n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/sustainability-your-agenda/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/08/Is-Sustainability-on-Your-Agenda-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260128T123000 DTEND;TZID=Europe/London:20260128T133000 DTSTAMP:20260404T095034 CREATED:20251212T195416Z LAST-MODIFIED:20251215T122313Z UID:10000110-1769603400-1769607000@theinsideout.community SUMMARY:Hacking Luck// Resilience Redefined DESCRIPTION:Hacking Luck // Resilience Redefined\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWhat matters most when it comes to achieving success? Talent\, effort\, or luck? Or a combination of all three? \n\n\n\nAre some people born with an innate talent that sets them apart from the rest? Or Is it all effort? \n\n\n\nHow much does luck matter? And is it possible to “hack luck” by stacking the odds in your favour? \n\n\n\nJoin this online masterclass with entrepreneurship expert\, Stephanie Melodia\, for this thought-provoking presentation including research-backed insights and real-world examples. \n\n\n\nStephanie will cover: \n\n\n\n\nWhat’s in our control\, and what’s not\n\n\n\nWhat we can take advantage of\n\n\n\nIntroducing Hack Luck; Accountability\, Vision\, Positive Outlook and Taking Risk\n\n\n\nResilience and creating your own luck\n\n\n\n\nWherever you are in your in-house creative leadership journey this event will provide some valuable insights and inspiration on how to make change\, take risks\, break new ground and create your own luck. \n\n\n\nFormat\n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Stephanie. \n\n\n\nAbout our speaker\n\n\n\nAs ex-CEO of the award-winning marketing consultancy\, Stephanie Melodia is ranked as one of the UK’s Most Influential Female Founders. With expertise in entrepreneurship and a passion for feminism\, Stephanie now hosts the UK Top 20 Business Show; advises MBA students in Entrepreneurship\, and works 1:1 with a few select scale-up clients.  \n\n\n\nTrusted by global brands like Soho House\, WeTransfer\, Harvey Nash Group\, and international conferences like Web Summit\, TechBBQ\, and Women in Tech\, Stephanie brings a special kind of energy to her bold keynotes and dynamic workshops.  \n\n\n\nHer talks on innovation\, resilience\, and creativity have been described as “pithy\, positive and insightful” by Oli Barrett MBE\, “engaging\, informative\, and insightful” by Rupert Englander of WeTransfer\, and “engaging\, professional\, and talented” by Elissa Karakalla of Web Summit. She has a combined social media following of 19\,000. \n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/hacking-luck-resilience-redefined/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/12/Hacking-Luck.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260224T123000 DTEND;TZID=Europe/London:20260224T133000 DTSTAMP:20260404T095034 CREATED:20251212T221531Z LAST-MODIFIED:20251215T122357Z UID:10000115-1771936200-1771939800@theinsideout.community SUMMARY:Barn AI - behind-the-scenes with Arla’s in-house creative agency DESCRIPTION:Barn AI – behind-the-scenes with Arla’s in-house creative agency\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWould you like to gain an inside look at how a major organisation actually built an AI programme? Well\, look no further.Join us for an exclusive Masterclass offering a behind the scenes look at how Arla’s in-house creative agency\, The Barn\, built and scaled their internal AI programme. \n\n\n\nIn this session\, we will be joined by special guests Ian Crocombe\, CEO at Deft and Trine Danielsen\, Global Head of Consumer Data & Digital Development at The Barn\, who will take us through a guided deep dive into the practical experience\, decisions\, and outcomes of their AI adoption. \n\n\n\nThe session will cover: \n\n\n\n\nThe strategic vision that set the foundation\, from early audits and capability mapping to establishing a clear north star for AI adoption.\n\n\n\nHow Arla empowered their teams including talent development\, specialised training\, and pilot initiatives that turned potential into practice.\n\n\n\nArla’s bespoke AI workbench\, revealing how custom tools and internal data were brought together to support creativity\, efficiency\, and responsible innovation.\n\n\n\n\nBenefits of attending:\n\n\n\n\nLearn from a real\, end-to-end AI transformation case study\n\n\n\nGain actionable insights on AI enablement\n\n\n\nSee how a bespoke AI workbench (Barn AI) was created\n\n\n\nUnderstand governance\, safety and brand protection in AI\n\n\n\nBe inspired by what’s possible\n\n\n\n\nWho is this masterclass for?\n\n\n\nThis Masterclass is for creative leaders who want to gain fresh insights\, frameworks\, and inspiration to help guide their own in-house creative AI journey. \n\n\n\nAbout our speakers\n\n\n\nTrine Danielsen\, Global Head of Consumer Data & Digital Development\, The Barn \n\n\n\nTrine leads consumer data and digital development across Arla’s in-house agency\, The Barn. She is responsible for building the Barn OS data foundation\, strengthening digital capability\, and ensuring teams can work faster and more effectively through better tools\, insight pipelines\, and AI-enabled workflows. Trine plays a central role in the Barn AI programme\, guiding how use cases\, governance\, tools and people development come together to deliver stronger brands with more agility and precision. \n\n\n\nIan Crocombe\, CEO\, Deft \n\n\n\nIan is the CEO of Deft\, helping marketing leaders understand change and unlock the value of AI for their teams. Clients include Arla Foods\, TeamViewer\, Cisco & Tesco Media. Previous to this\, Ian served as the Director of Meta Creative Shop for Global Clients\, managing a worldwide team and collaborating with brands such as Adidas\, L’Oréal\, and VW. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/barn-ai-arla-in-house-creative/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/12/Barn-AI.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260311T123000 DTEND;TZID=Europe/London:20260311T133000 DTSTAMP:20260404T095034 CREATED:20251212T213201Z LAST-MODIFIED:20260119T105930Z UID:10000113-1773232200-1773235800@theinsideout.community SUMMARY:Introduction to the Inside Out® Pathway DESCRIPTION:Introduction to the Inside Out® Pathway – The tool to establish your in-house creative vision\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nDue to popular demand we are pleased to be running another workshop to introduce and go through the Inside Out Pathway\, a diagnostic and professional development tool for all in-house creative leaders and their teams. It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way. \n\n\n\nThe Inside Out® Pathway brings the clarity needed to be able to identify your own personal leadership learning journey\, evaluate how your team is positioned within the business and identify skills gaps and opportunities. \n\n\n\nThe Pathway offers a unique guide to help you navigate your career\, benchmark your impact\, and ultimately\, help creativity earn its seat at the top table. \n\n\n\nDuring this 1 hour workshop\, Pathway Author Emma Sexton will be introducing the pathway and share; \n\n\n\n\nHow to identify your creative team’s maturity and your capabilities as a creative leader.\n\n\n\nHow to map your creative leadership journey across our four ‘Zones’\, Executional\, Supporting\, Strategic\, and Visionary (the Blue zone)\n\n\n\nHow to reflect on your current leadership position and potential for growth within the Inside Out® Pathway.\n\n\n\n\nThe Inside Out ® Pathway is not just a model\, it is a call to action. It is a catalyst for creative change\, and a roadmap for in-house creative leaders to take their rightful place in the C-Suite. \n\n\n\nWhether you are just starting your in-house creative career\, or you are a well established creative leader then our Inside Out® Pathway is for you. on how to make change\, take risks\, break new ground and create your own luck. \n\n\n\nFormat\n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Emma. \n\n\n\nAbout our speaker\n\n\n\nEmma is the founder of the Inside Out® Community. Her extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies\, as a leader of in-house creative teams\, and for over the past ten years as an entrepreneur. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nFree to all Inside Out member levels \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/introduction-to-the-inside-out-pathway/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/11/Intro-to-the-Pathway.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260318T123000 DTEND;TZID=Europe/London:20260318T133000 DTSTAMP:20260404T095034 CREATED:20251212T215003Z LAST-MODIFIED:20260208T124419Z UID:10000114-1773837000-1773840600@theinsideout.community SUMMARY:A 360 Relationship Guide for Creative Leaders DESCRIPTION:A 360 Relationship Guide for Creative Leaders\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nThis event is exclusive to Visionary Leader members. \n\n\n\nSuccessful leaders need to be looking up\, down\, left\, right\, forward\, and back\, at all times\, especially when it comes to their relationships. Strong relationships are the foundation of effective creative leadership\, but maintaining them in every direction takes skill and strategy. \n\n\n\nIn this Masterclass\, you’ll learn how to build\, balance\, and strengthen your key relationships\, with your team\, your peers\, your leaders\, your industry network\, and importantly yourself. \n\n\n\nWith the expert guidance of Creative Talent & Leadership Expert\, Kate Sullivan\, this session will provide an opportunity for you to; \n\n\n\n\nReflect and gain clarity on your working relationships.\n\n\n\nIdentify which relationships you naturally favour and which you neglect and may need more attention.\n\n\n\nLearn strategies for creating trust\, alignment\, and influence across all levels.\n\n\n\nDevelop a personalised action plan to improve communication\, collaboration\, and connection.\n\n\n\nWalk away with greater clarity\, confidence\, and a roadmap to lead and manage your creative ecosystem\, in every direction.\n\n\n\n\nWho is this masterclass for?\n\n\n\nThis Masterclass is for creative leaders who want to approach their relationships with greater intention and ease. \n\n\n\nAbout Kate\n\n\n\nKate has worked in the creative industry for over 20 years\, getting her start as a media producer before leading teams as Vice President of Creative Operations at SiriusXM/Pandora and Global Head of Creative Operations at HubSpot. She has also worked with several creative industry professionals and teams as an independent career and leadership advisor and creative operations consultant. \n\n\n\nToday\, Kate serves as Senior Talent Lead for Google’s Brand Studio. She also runs her own company\, Kate Sullivan Creative\, helping people create the conditions for creativity through events\, workshops and resources. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nThis event is exclusive to Visionary Leader members. \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/360-relationship-creative-leaders/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/12/A-360-Relationship-Guide-for-Creative-Leaders.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260519T123000 DTEND;TZID=Europe/London:20260519T133000 DTSTAMP:20260404T095034 CREATED:20260225T164622Z LAST-MODIFIED:20260225T164624Z UID:10000119-1779193800-1779197400@theinsideout.community SUMMARY:Running Social Media In-House: Teams\, tools and tactics DESCRIPTION:Running Social Media In-House: Teams\, tools and tactics\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWith over 70% of brands choosing to run their social media in-house\, it’s clear that organisations recognise the critical role social media plays within the marketing mix. \n\n\n\nThe benefits are well understood. Social media increases brand awareness\, grows online audiences\, drives engagement and sales\, improves customer satisfaction\, and provides a vital channel for establishing thought leadership for B2B brands. \n\n\n\nHowever\, owning social media in-house does not come without its challenges. Limited resources and bandwidth\, the absence of dedicated leadership (such as a Social Media Manager to own and direct the function)\, gaps in skills and capabilities\, a lack of clear processes and tools\, and the increasing complexity of managing multiple platforms are all common pain points. \n\n\n\nIn this session\, we will showcase the stories of two brands that have successfully built and evolved their in-house social media teams and capabilities. We’ll explore how they have approached: \n\n\n\n\nCreating a clear social media strategy\n\n\n\nBuilding the right team\n\n\n\nEstablishing process\n\n\n\nOptimising social media with AI tools\n\n\n\nPlatform prioritisation\n\n\n\nSocial listening\n\n\n\nExamples of Social media content formats – showcase of best practice\n\n\n\nImpact and value reporting and investment\n\n\n\n\nBenefits of attending: \n\n\n\n\nGain practical insight into building and scaling in-house social media teams\n\n\n\nSee real-world examples of best practice\n\n\n\nLeave with a clearer approach to social media strategy\n\n\n\n\nFormat\n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Sian and Sara. \n\n\n\nAbout our speakers\n\n\n\nSian Finnis\, Senior Director of the Marketing Studio at King\, the gaming company who brought us Candy Crush. \n\n\n\nSian is a dynamic and visionary leader with extensive experience in brand strategy\, design\, and creative operations\, Sian has a rich background in leading high-performing teams and a passion for fostering creative growth. \n\n\n\nSara Galvao\, Multimedia and Stories Content Lead at Save the Children\, a charity that protects and improves the lives of children around the world. \n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/running-social-media-in-house-teams-tools-and-tactics/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/02/Social-media.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20260609T123000 DTEND;TZID=Europe/London:20260609T133000 DTSTAMP:20260404T095034 CREATED:20260324T120032Z LAST-MODIFIED:20260324T122434Z UID:10000134-1781008200-1781011800@theinsideout.community SUMMARY:Inside Out x The Power House: Smart Conflict DESCRIPTION:Inside Out x The Power House: Smart Conflict\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nIn an era of hybrid working\, rapid change\, and heightened complexity around workplace culture\, many of us are finding it harder than ever to have the conversations that matter. But avoiding crucial conversations comes at a cost for individuals\, teams and organisations.  \n\n\n\nJoin the authors of the best-selling book ‘Smart Conflict\, How to have hard conversations at work’ Alice Driscoll and Louise van Haarst for this mastermind where they will illuminate the key tools and mindsets needed to embrace Smart Conflict and transform your work\, your team (and maybe your life). \n\n\n\nWhether it’s holding a boundary\, addressing a bias\, giving feedback or negotiating a pay rise\, feeling willing and able to lean into hard conversations is arguably more complex than ever. But avoidance often leads to misalignment\, resentment\, and stagnation for individuals\, teams and entire organisations. \n\n\n\nDrawing on the latest evidence and thinking from psychology and neuroscientific research (and crucially from our thousands of hours of real-life practice as leadership and conflict coaches) Alice and Louise will explain why conflict competence is a superpower and how their 5R Smart Conflict Model enables you to increase it and get the results you want. \n\n\n\nBenefits of attending:\n\n\n\n\nUnderstand the critical role difficult conversations play in high-performing teams\, as an agent of change.\n\n\n\nLearn the critical difference between constructive and destructive conflict.\n\n\n\nBe introduced to evidence-based mindsets and strategies for getting better at hardconversations with great results.\n\n\n\nFeel inspired to create an environment for Smart Conflict in your in-house creative team or organisation.\n\n\n\n\nFormat\n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Alice and Louise. \n\n\n\nAbout our speaker\n\n\n\nAlice Driscoll and Louise van Haarst are the co-founders of The Power House\, a global leadership development and culture change business on a mission to build conflict-competent cultures in organisations everywhere. They have coached and trained over 30\,000 leaders and teams across a wide range of sectors at household names including BBC Studios\, PwC and Google. They are the co-authors of the new best-selling book ‘Smart Conflict – How to have hard conversations at work’ and sought-after speakers who are featured on the 2026 Thinkers50 Radar List\, as one of 30 up-and-coming thinkers globally whose ideas are set to shape the future of management thinking. \n\n\n\nhttps://www.linkedin.com/in/alice-elizabeth-driscoll \n\n\n\nhttps://www.linkedin.com/in/louise-van-haarst \n\n\n\n\n\n\n\n\n\n\n\nWhere and when\n\n\n\n\nOnline via Zoom\n\n\n\nJune 9\, 2026\n\n\n\n(12.30PM BST / 13:30 CEST)\n\n\n\nIdeal if you’re logging in from: UK\, Europe\, the Middle East\, or India\n\n\n\n\nCost\n\n\n\nFree and exclusive to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/smart-conflict-hard-conversations-at-work/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/03/Smart-conflict-event-asset.png END:VEVENT END:VCALENDAR