BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Inside Out Community - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://theinsideout.community X-WR-CALDESC:Events for The Inside Out Community REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20230326T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20231029T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20240331T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20241027T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20250129T123000 DTEND;TZID=Europe/London:20250129T133000 DTSTAMP:20260407T173000 CREATED:20241210T131846Z LAST-MODIFIED:20241217T165344Z UID:10000067-1738153800-1738157400@theinsideout.community SUMMARY:Steps to Success with Cannes Lions DESCRIPTION:Steps to Success with Cannes Lions\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nLIONS is the destination for those in the pursuit of creative excellence. \n\n\n\nWinning a Cannes Lion can be transformative for brands\, teams\, and careers\, but it’s no small feat. This session will guide you through the ins and outs of what it takes to secure one of the most coveted awards in the creative industry. \n\n\n\nJoin us for an exclusive session with Marian Brannelly\, Global Director of Awards at LIONS \n\n\n\nMarian will take us through:\n\n\n\n• Unpacking What Makes a Winner: Insights about what truly sets winning entries apart. \n\n\n\n• Case Studies: A deep dive on work from in-house creative teams who’ve taken home Lions— featuring real-world examples of what works. \n\n\n\n• Your Winning Edge: Learn about the complimentary support services offered to maximise your submission’s success. \n\n\n\n• More Than Lions: Explore other award opportunities\, including Eurobest Dubai Lynx and Spikes Asia\, and find out how they can elevate your brand’s creative reputation. \n\n\n\n• Jury Journey: Discover the process behind getting a coveted spot on a Cannes Lions jury panel. \n\n\n\nWho’s the event for?\n\n\n\nThis session is designed for anyone passionate about creativity and excellence\, whether you’re just starting your in-house creative leadership journey or looking to refine your approach to awards submissions. \n\n\n\nLocation\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFee\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. A Zoom link will be sent to all registered attendees.The slides will NOT be available after the event. \n\n\n\nAbout our speakers\n\n\n\nMarian Brannelly\, Global Director of Awards\, LIONS\n\n\n\nAs the Global Director of Awards at LIONS\, Marian Brannelly brings unparalleled expertise and insider knowledge of what it takes to win at the world’s most prestigious creative festival. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/steps-to-success-with-cannes-lions/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/12/Cannes-Lions-logo-only-NEW.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250122T123000 DTEND;TZID=Europe/London:20250122T133000 DTSTAMP:20260407T173000 CREATED:20241127T161209Z LAST-MODIFIED:20241127T162234Z UID:10000063-1737549000-1737552600@theinsideout.community SUMMARY:ND Futures - Why we must embrace neurodiversity in Creative and Tech DESCRIPTION:ND Futures – Why we must embrace neurodiversity in Creative and Tech\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nIn this thought-provoking session\, Inside Out Advisor Lucy Hobbs will share compelling stories and insights into the experiences of neurodivergent individuals in the creative and tech industries. \n\n\n\nShe will explore how small changes and commitment to neuro-inclusivity can make a huge difference to teams that pride themselves on creativity and an alternative perspective. \n\n\n\nThe session will cover: \n\n\n\n\nWhat is Neurodiversity?An introduction to the concept of neurodiversity\, exploring its origins\, key terminology\, and the evolution of the movement up to the present day.\n\n\n\nWhy Embracing Neurodiversity MattersA discussion on the importance of inclusion and equality\, highlighting the unique strengths and contributions of neurodivergent individuals and the benefits of fostering neurodiverse workplaces.\n\n\n\nThe Reality: Challenges Faced by Neurodivergent IndividualsAn honest look at the barriers and obstacles neurodivergent people encounter in the workplace\, from bias to lack of support and understanding.\n\n\n\nBecoming More (Neuro)InclusivePractical strategies and actionable steps to create an inclusive environment that supports neurodivergent employees and allows them to thrive.\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights into neurodiversity\, and how to create a level playing field for different cognitive needs within your teams. \n\n\n\nLocation\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFee\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nThis event will NOT be recorded so do sign up to watch this session live. \n\n\n\nThis talk will also allow time for your questions. \n\n\n\nAbout our speakers\n\n\n\nLucy Hobbs\n\n\n\nLucy is an AuDHD Creative Director\, ND Consultant and Founder of The Future is ND. \n\n\n\nBefore founding the first ever neurodivergent network in the creative and tech industries\, Lucy worked as a freelance creative for a variety of well known agencies and brands for 3 decades. Lucy advocates through a programme of regular events\, consultancy work and creative projects – to educate and inform organisations and society on how better to understand\, embrace and empower a more neurodiverse workforce and world. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/nd-futures-neurodiversity-in-creative-and-tech/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/11/ND-Futures.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20241127T123000 DTEND;TZID=Europe/London:20241127T133000 DTSTAMP:20260407T173000 CREATED:20240912T081541Z LAST-MODIFIED:20240918T110725Z UID:10000059-1732710600-1732714200@theinsideout.community SUMMARY:How to create compelling stories to sell your work and your team internally DESCRIPTION:How to create compelling stories to sell your work and your team internally\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nLeveraging the power of storytelling is a highly effective tool for in-house creative leaders to influence and persuade their stakeholders and motivate their teams. Through creating scenarios and stories that highlight your key messages\, communicate your ideas\, and bring richer context\, stories really do change perception and build much trust. \n\n\n\nIn this special masterclass\, Greg Logan\, an expert on brand storytelling\, will take us through how you can craft compelling stories that help sell your creative team’s work and get buy-in from the C-Suite while motivating your team members. \n\n\n\nGreg will cover: \n\n\n\n\nWhy stories work?\n\n\n\nHow to use stories to create work\n\n\n\nHow to use stories to sell your work\n\n\n\nWorkshop live example\n\n\n\nWrap-UP/Questions\n\n\n\n\nQuite simply\, this session will provide the tools needed to help you influence and persuade the rest of the business about the value of creativity. \n\n\n\nWho’s the event for?\n\n\n\nThis event is tailored for in-house creative leaders\, from Creative Leads to ECDs and CCOs\, and Operation Heads. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nGreg Logan\, Owner\, Narrativity \n\n\n\nAn expert on brand storytelling. As a global advertising writer and creative director\, Greg has decades of experience working with brands including Cathay Pacific\, Diageo\, Fiat\, Hilton\, Kellogg’s\, Panasonic\, P&G\, Subaru\, Sunglass Hut\, United\, and Westfield\, along with winning 5 Cannes Lions. \n\n\n\nHe also understands entertainment\, winning a Cannes award for television\, and a short film he wrote scooped up a Crystal Bear at the Berlin Film Festival. \n\n\n\nGreg brought the two worlds together\, launching Narrativity in 2019 to help brands become far more engaging and successful storytellers by using the secret formulas that movies have perfected. Clients such as Adobe\, Capgemini\, Google\, Forbes\, Hyperloop TT\, Qantas\, and Virgin followed. \n\n\n\nIt’s worked better than he or his clients could ever have imagined. He uses his unique storytelling formulas for any audience – customers\, staff\, businesses\, investors – and also to help brands truly innovate. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member\n \n \n\n \n \n \n \n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n April 15\n \n \n The Exchange – 15 April 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 April 2026 on April 15\n \n \n \n \n \n \n \n \n \n \n April 16\n \n \n The Exchange – 16 April 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 April 2026 on April 16\n \n \n \n \n \n \n \n \n \n \n April 24\n \n \n Inside Out® LIVE April 2026 \n \n In-Person Event \n \n Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,… \n \n View Details at Inside Out® LIVE April 2026 on April 24\n \n \n \n \n \n \n \n \n \n \n May 6\n \n \n The Exchange – 6 May 2026 (formerly Breakfast Club) \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n \n \n \n \n \n \n \n \n \n \n May 19\n \n \n Running Social Media In-House: Teams\, tools and tactics \n \n Mastermind \n \n With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories… \n \n View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n \n \n \n \n \n \n \n \n \n \n May 20\n \n \n The Exchange – 20 May 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 20 May 2026 on May 20\n \n \n \n \n \n \n \n \n \n \n May 21\n \n \n The Exchange – 21 May 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 21 May 2026 on May 21 URL:https://theinsideout.community/event/how-to-create-compelling-stories-to-sell-your-work-and-your-team-internally/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/09/Storytelling.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20241114T123000 DTEND;TZID=Europe/London:20241114T133000 DTSTAMP:20260407T173000 CREATED:20241003T104354Z LAST-MODIFIED:20241009T103325Z UID:10000061-1731587400-1731591000@theinsideout.community SUMMARY:From Chaos to Creativity: The benefits of getting your brand assets sorted DESCRIPTION:From Chaos to Creativity: The benefits of getting your brand assets sorted\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nGetting the fundamentals of digital content management right from the start can save you and your team valuable time and effort. Instead of wasting energy on mundane tasks like searching for files or organising content\, you can focus on what really matters—being creative. In many teams\, digital content management often gets pushed to the bottom of the priority list\, creating unnecessary stress and confusion. \n\n\n\nIn this session\, we will be joined by special guests presenting two case studies from a B2B and B2C brand perspective. Jenny Cobelli\, Head of Creative at Domino’s\, and Matt Baker\, Creative Lead at Portakabin\, will share their reality of implementing a new digital asset management system. \n\n\n\nThey will take us through: \n\n\n\n\nThe before – navigating the chaos of multiple systems to manage assets\n\n\n\nWhy they implemented a DAM platform – identifying the issues\n\n\n\nHow they decided what platform to use\n\n\n\nMaking the business case\n\n\n\nReality of setting up a new DAM system\n\n\n\nDAM management\, integration and scalability\n\n\n\nThe after – ROI and making life a bit easier\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone\, from creative leaders and studio managers to production and operations specialists working in-house. \n\n\n\nLocation\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFee\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speakers\n\n\n\nJenny Cobelli\, Head of Creative at Domino’s Pizza UK and Ireland\n\n\n\nJenny Cobelli is Head of Creative at Domino’s Pizza UK & Ireland. With a background in design\, she has been leading creative teams for over a decade. Jenny has been with Domino’s for over three years and leads the brand’s in-house creative agency\, Big Dip Studio. \n\n\n\nMatthew Barker\, Creative Manager\, Portakabin\n\n\n\nMatthew leads the design studio and manages a team of designers\, copywriters\, photographers\, videographers\, marketing planners\, and external agencies to deliver best-in-class\, on-brand creative to UK and European audiences. He has developed new systems and processes to ensure the in-house studio is run with maximum efficiency and 100% accuracy – to meet an on-time\, on-budget promise – every time. During a multi-million pound rebrand in 2016\, Matthew was a key player in the success of implementing the new brand across all internal and external touch points\, including advertising campaigns\, social media\, and internal communications. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/from-chaos-to-creativity-the-benefits-of-getting-your-brand-assets-sorted/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/10/Canto.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20241016T123000 DTEND;TZID=Europe/London:20241016T133000 DTSTAMP:20260407T173000 CREATED:20240912T081058Z LAST-MODIFIED:20240916T174004Z UID:10000058-1729081800-1729085400@theinsideout.community SUMMARY:Building your personal brand as an in-house creative leader DESCRIPTION:Building your personal brand as an in-house creative leader\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWe all know how important branding is when it comes to business. But have you ever thought about how important building your own personal brand is? \n\n\n\nCommunicating to others who you are\, what you stand for\, and what you can offer is a key component of being a leader. Those who have a strong personal brand are better equipped to communicate their vision\, inspire others\, and get a target audience onside. \n\n\n\nIn this one-off session\, we will be joined by two special guests. Inside Out® Advisor Kevin Frank will share his experience and insights on creative leadership best practices. While Dan O’Connell\, In-House Creative Leader at Allwyn (National Lottery) will reflect on his journey working with Kevin to build his personal brand. \n\n\n\nThe session will cover: \n\n\n\n\nWhat is a personal brand?\n\n\n\nWhat are the benefits of a Personal Brand?\n\n\n\nHow do you define yourself / how do you identify your personal brand?\n\n\n\nHow to enlist others throughout the process / keeping you honest.\n\n\n\nHow to use a Personal Brand / Application (social media\, etc).\n\n\n\nPersonal brand example.\n\n\n\n\nThis virtual event is designed to equip creative leaders and aspiring leaders with the knowledge and inspiration needed to build their personal brand to both an internal and external audience. \n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey\, this event will provide some valuable insights and inspiration. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speakers\n\n\n\nKevin Frank\, Creative Leader\, Coach and Mentor \n\n\n\nKevin Frank is an independent creative leader. Most recently\, he was Executive Creative Director of LinkedIn\, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign’s 40 over 40 list. \n\n\n\nPrior to Linkedin\, he was a Creative Director at Apple and held creative positions in agencies\, including being the first copywriter at Venables\, Bell and Partners. \n\n\n\nKevin has shared his thoughts on creative leadership in forums including Muse By Clio\, Advertising Age\, and Real Creative Leadership\, and his work has been recognised by every major awards show\, including Cannes Lions\, The One Show\, D&AD\, Communication Arts\, and the Effies. \n\n\n\nDan O’Connell\, Creative and Design Lead\, Allwyn (National Lottery) \n\n\n\nDan O’Connell has accumulated a wealth of experience in the creative and design field\, starting his career as a Freelancer in 2007 before transitioning to roles at CTP Digital\, Two’s Company\, Barley House Agency\, Howell Penny\, and finally Camelot. \n\n\n\nDan has worked in various capacities\, such as Graphic Designer\, Art Director\, Senior Designer\, Senior Creative\, and ultimately as the Creative & Design Lead at Camelot from 2019 onwards. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/building-your-personal-brand-as-an-in-house-creative-leader/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/09/personal-brand.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240926T123000 DTEND;TZID=Europe/London:20240926T133000 DTSTAMP:20260407T173000 CREATED:20240912T080709Z LAST-MODIFIED:20240916T174655Z UID:10000057-1727353800-1727357400@theinsideout.community SUMMARY:How we can challenge the perceptions of disability with creativity DESCRIPTION:How we can challenge the perceptions of disability with creativity\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\n \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nIf we want to challenge perceptions of disability to further understand how to include Disabled people naturally\, both behind the camera and on screen\, it starts with authentic representation. \n\n\n\nThat’s why we have brought in With Not For Founders Kelly Gordon and Emma Gardner to help us with our education about disability so we can all be more inclusive with our work and our teams. \n\n\n\nIn this relaxed and dynamic keynote\, Kelly and Emma will talk through their individual lived experiences of disability and what drove them to set up With Not For. They will also be sharing content\, insight\, and perspectives from their talent network of intersectional Disabled creatives.The presentation is rounded off with thoughts and views on authentic representation and what that looks like in modern-day media\, as well as sharing potential pitfalls and ways to spot them. \n\n\n\nKelly and Emma’s style is very open and engaging\, and they welcome questions and further conversation after the session. \n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey\, this event will provide some valuable insights on authentic representation. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is open to everyone.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speakers\n\n\n\nKelly Gordon\, Co-Founder & CEO\, WITH NOT FOR. \n\n\n\nKelly is a Disabled entrepreneur who’s had to advocate for herself from as early as her school days. She has spent a lot of her career fighting to prove that Disabled people can work and thrive within big industries\, leading by example by making her way to the top of the typically male-dominated football industry before starting With Not For. Kelly has been paving the way for others by showing businesses how to adapt old and create new ways to include Disabled people\, demonstrating that with a few small changes\, work can be accessible to everyone. \n\n\n\nEmma Gardner\, Co-Founder & COO\, WITH NOT FOR. \n\n\n\nEmma’s experience lies in successfully opening up and evolving existing workplaces to include disability within their business values and culture. With a background in creative operations and a passion for promoting equity for all\, she is also a Co-Founder of Born Equal Consults\, an inclusion consultancy business\, providing training to advance workplaces to impact cultural change. Her Disabled daughter\, Dotty\, has been the catalyst for a lot of her work in recent years\, guiding her in pushing for a better and more inclusive future for everyone. \n\n\n\nAbout WITH NOT FOR. \n\n\n\n \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n Free \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/how-we-can-challenge-the-perceptions-of-disability-with-creativity/ LOCATION:Online CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/09/Authentic-Representation-2048x1024-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240918T123000 DTEND;TZID=Europe/London:20240918T133000 DTSTAMP:20260407T173000 CREATED:20240425T175453Z LAST-MODIFIED:20240916T174218Z UID:10000053-1726662600-1726666200@theinsideout.community SUMMARY:Strategies to Measure and Showcase Your In-House Creative Team's ROI DESCRIPTION:Strategies to Measure and Showcase Your In-House Creative Team’s ROI\n\n\nMastermind\n\nThe Inside Out® Pathway is both a diagnostic and professional development tool for all in-house creative leaders and their teams.  It’s designed so that\, for the first time\, an in-house creative leader can benchmark themselves and their teams in a relevant way.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this event\n\n\n\nAs the strategic importance of in-house creative teams evolves from cost-saving functions to essential drivers of business success\, it’s critical for leaders like you to robustly measure and communicate the value these teams contribute. This shift requires not just gathering data but transforming it into a compelling narrative that resonates across your organisation. \n\n\n\nJoin Inside Out® Community Advisor Tabitha Winter\, in an interactive and practical session where you will explore: \n\n\n\n\nKey Metrics: What should and could be measured\, from individual performance metrics to overall campaign effectiveness.\n\n\n\nImpact Analysis: Practical techniques for quantifying your creative impact on business goals.\n\n\n\nData Storytelling: How to transform dry data into compelling stories that captivate and convince stakeholders.\n\n\n\nStrategic Improvement: Use insights from data to drive continuous improvement and strategic alignment in your team.\n\n\n\n\nThis session is designed for in-house creative leaders and managers eager to enhance their team’s visibility and strategic value. Prepare for an interactive experience filled with practical insights and leave with actionable strategies to elevate your team’s position within the business. \n\n\n\nAbout our speaker\n\n\n\nWith a firm footing in both agency and brand terrains\, Tabitha brings to the Inside Out® Community practical and seasoned expertise developed over 25 years in the advertising and marketing sectors. \n\n\n\nHer journey in the industry has always been about finding strategic solutions and enhancing the operational efficiency of in-house and agency-side creative departments\, aligning them closely with business objectives. \n\n\n\nShe brings a pragmatic\, strategy-driven approach to managing both local and global creative businesses\, ensuring campaigns for a range of clients\, from SMEs to blue-chip and global brands\, are delivered effectively\, on budget\, and to a high standard. \n\n\n\nIn an exclusive partnership with The Inside Out® Community\, Tabitha offers one-on-one sessions to member organisations looking to fortify their creative operations. This is a chance to discuss and strategise on practical solutions from someone who has navigated the intricate landscapes of creative operations and production\, ensuring a blend of productivity and creativity. \n\n\n\n\n\n\n \n \n \n You are attending\n \n \n Add to calendar\n \n \n \n\n \n \n Admission\n \n Members: \n Free \n \n \n Non-members: \n £49.00 \n \n \n \n \n \n \n Attend this event\n \n \n \n \n \n \n \n \n How to attend\n If you wish to attend this event: \n \n \n Become a member URL:https://theinsideout.community/event/strategies-to-measure-and-showcase-your-in-house-creative-teams-roi/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/04/Team-ROI.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240717T123000 DTEND;TZID=Europe/London:20240717T133000 DTSTAMP:20260407T173000 CREATED:20240312T130157Z LAST-MODIFIED:20240312T130157Z UID:10000050-1721219400-1721223000@theinsideout.community SUMMARY:The Future is Queer\, with Marty Davies DESCRIPTION:About the Event\n\n\n\nWe welcome Inside Out® Community Advisor Marty Davies. \n\n\n\nMarty will take us through some remarkable examples of authentic LGBTQIA+ creative work and share where they think the big opportunities are next for brands. As a trans non-binary person who is also Campaign’s first trans columnist\, she is uniquely placed to help marketers navigate the fears marketers have about backlash to trans+ representation in our creative work. \n\n\n\nWhat can you expect them to touch upon? \n\n\n\n\nA brief history of LGBTQIA+ representation in advertising.\n\n\n\nWhat makes up good representation?\n\n\n\nWhy queer creative is brave creative? And brave creativity is powerful.\n\n\n\nWhy brands are currently stalling on representation.\n\n\n\nWhy backlash should not come as a surprise and how to plan for it.\n\n\n\nThe value of creating an inclusive culture within the studio and wider business.\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to anyone working within an in-house creative team. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nMarty Davies (she/they) is a proud attention-seeker. She is an award-winning creative strategist\, campaigner\, writer\, advertising industry thought leader\, and change maker. She sits at the intersection between LGBTQIA+ culture\, history\, rights\, the creative industries\, and the attention economy. Marty founded their own creative strategy consultancy in 2018 – Smarty Pants Consultancy – that’s historically specialised in customer activation and retention. They’ve won awards for their customer engagement strategies. Their small team has helped unlock over €100 million in incremental revenue for their clients with embedded teams inside brands like Just Eat Takeaway. They were named one of Campaign’s Trailblazers in 2023 and on Campaign’s A List in 2024. \n\n\n\nThe consultancy has evolved over the past year to support brands and agencies seeking to get LGBTQIA+ inclusion right in their creative campaigns and in their product and service experience design. \n\n\n\nThey are Co-Founder of Trans+ Adland and Joint CEO of industry advocacy group\, Outvertising. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/the-future-is-queer-with-marty-davies/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/FUTURE-IS-QUEER-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240613T123000 DTEND;TZID=Europe/London:20240613T133000 DTSTAMP:20260407T173000 CREATED:20240318T165313Z LAST-MODIFIED:20240318T165313Z UID:10000052-1718281800-1718285400@theinsideout.community SUMMARY:Goal storming: using purposeful targets to unleash creativity DESCRIPTION:About the Event\n\n\n\nSetting goals undoubtedly helps you focus your efforts as an in-house creative leader. They ensure you and your team are aligned with the wider organisation and provide clarity on what’s important and what needs to be achieved. \n\n\n\nThis event will focus on the importance of goal setting\, and\, in particular\, the role a creative leader has to play in understanding the goals of the business to effectively set goals for the team\, which can lead to transformational results. \n\n\n\nThis information-packed session will be led by Inside Out® Community Advisor Michael Storey\, who will take us through: \n\n\n\n\nThe role you play in delivering on the major strategic goals of the business\n\n\n\nHow to use goal-setting as a tool to connect with internal stakeholders\n\n\n\nHow setting the right goals can be transformative for your team\n\n\n\nTips for setting clear goals that can be measured\n\n\n\nThe importance of reviewing goals to keep momentum and celebrate success\n\n\n\nGoal-setting methods: OKR’s / SMART goals\n\n\n\n\nThis session is designed to provide some valuable insights but also provide the opportunity to share your experiences with goal-setting\, sparking discussion\, and practical\, peer-led solutions. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders and line managers within an in-house creative team. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nMichael Storey has successfully delivered creative solutions across a variety of roles and sectors\, both in-house and agency-side. He spent 11 years as Head of Creative and Branding for Ocado\, the world’s largest pure-play online grocery retailer\, where he built a 45-person\, multi-site creative studio capable of extraordinary things. Now he uses his knowledge to help other creative teams grow\, evolve\, and scale with EKCS. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/goal-storming-using-purposeful-targets-to-unleash-creativity/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/Goal-Storming-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240522T123000 DTEND;TZID=Europe/London:20240522T133000 DTSTAMP:20260407T173000 CREATED:20240318T154807Z LAST-MODIFIED:20240318T154807Z UID:10000051-1716381000-1716384600@theinsideout.community SUMMARY:How AI can power up your in-house creative team DESCRIPTION:About the Event\n\n\n\nGenerative AI is fast paced and it’s tricky to navigate what tools can transform the creative work and operations of an in-house creative team.Having spoken to our in-house creative community and with the help of our AI expert Roy Murphy\, this session will offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy will take us through: \n\n\n\n\nCurrent challenges in-house creative teams are facing in adopting new AI tools\n\n\n\nHow looking into Automation could be your gateway to AI\n\n\n\nHow AI tools can support creative operations and save you time\n\n\n\nThe AI tools that could have a positive impact on your creative output\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nRoy Murphy is co-founder of G3NR8\, the AI & Web3 creative consultancy. He helps large organisations with AI strategy\, insight\, development\, and employee engagement. Roy works with brands across consumer healthcare\, finance\, pharma\, transport\, and marketing sectors to drive productivity and growth. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/how-ai-can-power-up-your-in-house-creative-team/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/The-AI-Review-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240516T123000 DTEND;TZID=Europe/London:20240516T133000 DTSTAMP:20260407T173000 CREATED:20240222T153838Z LAST-MODIFIED:20240222T153838Z UID:10000049-1715862600-1715866200@theinsideout.community SUMMARY:Early adoption - New technology\, New process DESCRIPTION:About the Event\n\n\n\nAn in-house creative team requires three things – people\, process\, and technology to work effectively. \n\n\n\nThis event will focus on the people\, and\, in particular\, the leadership required to successfully navigate digital transformation across the team and business. \n\n\n\nDriving adoption of new technology platforms and tools and implementing process improvements can be challenging. In-house creative leaders need to work hard to obtain buy-in from all stakeholders and deploy a clear change management strategy to drive adoption. \n\n\n\nThis information-packed session will be led by Inside Out® Community Advisor Gareth Chilton\, Founder of ManMachine\, who will take us through: \n\n\n\n\nThe role of leadership in adopting and optimising marketing technology.\n\n\n\nThe leadership skills required to drive successful digital initiatives.\n\n\n\nImplementing new technologies and the processes to support them\, and adapting to an ever evolving landscape.\n\n\n\nStrategies for effective decision-making\, team collaboration\, and staying ahead in an ever-changing MarTech landscape.\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge and know-how needed to lead the implementation and adoption of any digital initiative. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders\, including creative operations specialists and studio managers. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nGareth Chilton is the founder of ManMachine\, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring\, having already completed two successful exits from marketing-focused tech companies. \n\n\n\nProfessionally\, he is passionate about helping businesses bridge the gap between people\, processes\, and technology in their digital transformation and beyond. His focus is largely on agencies\, in-house agencies\, and brands. \n\n\n\nManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations. \n\n\n\nHe believes that\, with the right approach\, digital transformation can be simpler and easier. \n\n\n\nOver the course of his career\, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products\, in the capacity of both agency and client. \n\n\n\nToday\, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/getting-people-to-use-new-process-and-technology/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/Early-adoption-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240424T123000 DTEND;TZID=Europe/London:20240424T133000 DTSTAMP:20260407T173000 CREATED:20240222T153317Z LAST-MODIFIED:20240222T153317Z UID:10000048-1713961800-1713965400@theinsideout.community SUMMARY:Technology and Automation DESCRIPTION:About the Event\n\n\n\nThe technology used in creative operations plays a crucial role in streamlining the creative process. \n\n\n\nAdopting the right technology\, automation\, can be transformative for an in-house creative team. Deploying the right tools in tandem with an operating model designed to support this can help streamline the creative process\, unlock efficiency\, improve productivity\, and lead to cost savings. \n\n\n\nSo the question is\, how do you know what technology you need to deploy and where you need it to ensure high-quality output? And is there anything else you should be considering? \n\n\n\nIn this information-packed session\, we will be joined by Gareth Chilton\, Founder of ManMachine\, who will take us through: \n\n\n\n\nDigital transformation and its role in creative operations.\n\n\n\nHow to identify what technology and automation tools you really need and why you need them. \n\n\n\nWhy technology is not the silver bullet.\n\n\n\nIdentifying and evaluating gaps in technology to improve workflows.\n\n\n\nOverview of the range of platforms available to support in-house creative operations.\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge and inspiration needed to evolve and implement the right tech stack and tools across the team. \n\n\n\nDon’t miss this opportunity to stay ahead in the ever-evolving digital landscape. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders\, including creative operations specialists and studio managers. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nGareth Chilton is the founder of ManMachine\, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring\, having already completed two successful exits from marketing-focused tech companies. \n\n\n\nProfessionally\, he is passionate about helping businesses bridge the gap between people\, processes\, and technology in their digital transformation and beyond. His focus is largely on agencies\, in-house agencies\, and brands. \n\n\n\nManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations. \n\n\n\nHe believes that\, with the right approach\, digital transformation can be simpler and easier. \n\n\n\nOver the course of his career\, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products\, in the capacity of both agency and client. \n\n\n\nToday\, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/tech-automation-right-solutions-right-places/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/Technology-and-automation-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240314T123000 DTEND;TZID=Europe/London:20240314T133000 DTSTAMP:20260407T173000 CREATED:20240123T140548Z LAST-MODIFIED:20240123T140548Z UID:10000039-1710419400-1710423000@theinsideout.community SUMMARY:Boardroom Dynamics DESCRIPTION:About the Event\n\n\n\nIn-house creative leaders are now playing a bigger role\, moving design and creativity up to the highest levels of business. \n\n\n\nCreating a commercial culture is paramount to the success of an in-house creative team\, and this event will help you broaden your commercial understanding\, report your value\, and empower you to play a bigger role within the business. \n\n\n\nDuring this 1-hour session\, Rhona Glazebrook and Janet Markwick will share their insight into the dynamics in play in the boardroom as senior stakeholders steer the business\, deliver growth\, and manage shareholders. These insights will help you rethink your own growth strategy and how to translate the value you and your team deliver to the board. \n\n\n\nReasons to attend\n\n\n\nThis webinar will kick-start your understanding of: \n\n\n\n\nWho sits on a board\, how do they work and what drives them?\n\n\n\nBusiness strategy and how to speak the language of business.\n\n\n\nThe importance of aligning your growth strategy with that of your company.\n\n\n\nHow to report your value to the board.\n\n\n\nHow to turn growth plans into action.\n\n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nAbout our speakerS\n\n\n\nRhona Glazebrook \n\n\n\nRhona is a firm believer in the power of creativity to transform brands and has led campaigns that have scooped at Cannes\, D&AD\, IPA\, Euro Effie’s and APG. Rhona believes passionately in the value that creative businesses deliver. She is determined to help in-house creative teams improve how they identify their own unique value and use this knowledge to drive business growth. \n\n\n\nJanet Markwick \n\n\n\nJanet works with executive leaders and their teams to build innovative\, successful commercial solutions to business problems. Focused on understanding the business\, Janet drives learning and transformation programmes that turn business strategic objectives into profitable growth outcomes. \n\n\n\nJanet is a former CFO and Chief Commercial Officer at both leading consumer brands\, WPP agencies\, and independent production companies. Janet is NED for Creative UK\, which champions the work and growth of the creative industries across the UK and the world. \n\n\n\nRhona & Janet are both Commercial Consultants to the IPA. They co-authored the IPA’s Commercial Essentials Certificate and the IPA’s advanced course; “Creating Commercial Partnerships In New Business”. In 2023\, they co-authored “Shift Happens\,” the IPA’s report into in-housing. They are also course leaders for the APA’s Get Set for Growth programme. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/boardroom-dynamics/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/01/Boardroom-Dynamics-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20240228T123000 DTEND;TZID=Europe/London:20240228T133000 DTSTAMP:20260407T173000 CREATED:20240123T133541Z LAST-MODIFIED:20240123T133541Z UID:10000038-1709123400-1709127000@theinsideout.community SUMMARY:Elevating in-house creative teams through PR DESCRIPTION:About the Event\n\n\n\nWe know that effective design is transformative. Study after study confirms the value it brings to brands\, organisations\, and society. Yet for those leading in-house creative teams\, it can feel like a constant struggle to persuade colleagues outside of the design function of the need for investment in design. \n\n\n\nIn this talk\, Claire Blyth\, Managing Partner of PR Agency Red Setter\, will offer a fresh perspective on how to do this. She will show the vital role that reputation plays in making this case for investment in design. And crucially\, how to make it happen – the steps in-house creative teams can take to build their own reputations. \n\n\n\nClaire will also share a case study of how one in-house creative team has successfully built their reputation\, resulting in a far greater understanding across the business of the value of design and their design function. \n\n\n\nWho’s the event for?\n\n\n\nThis event is perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nAbout our speaker\n\n\n\nClaire Blyth is Managing Partner at Red Setter\, a PR agency for the world’s brand design pioneers. They amplify the voice and value of design\, to help the world’s most ambitious agencies and in-house creative teams achieve the recognition they deserve; attracting business and talent\, building their brand and staying relevant in an ever-changing world. Since 2009\, Red Setter has built an expert team of journalists\, media specialists and PR strategists who share an unrivalled understanding of the brand design industry and the media. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/elevating-in-house-creative-teams-through-pr/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/01/Elevating-in-house-creative-teams-through-PR.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231108T100000 DTEND;TZID=Europe/London:20231108T110000 DTSTAMP:20260407T173000 CREATED:20230728T113534Z LAST-MODIFIED:20230728T113534Z UID:10000021-1699437600-1699441200@theinsideout.community SUMMARY:AI Surgery Part 3 - What it really means for in-house creative teams DESCRIPTION:About the Event\n\n\n\nThe potential of AI is vast\, but with developments moving at such a rapid pace\, what AI tools and applications should in-house creative leaders be looking at to transform work and creativity? \n\n\n\nTo keep us up to date with the ever evolving digital landscape\, join us for another AI surgery. Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy\, founder of digital innovation agency Synthetic\, will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources\n\n\n\nNew use cases and what we are seeing/working on\n\n\n\nRegulatory and policy updates\n\n\n\nCopyright and IP updates\n\n\n\nPrompt best practises\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. \n\n\n\nDon’t miss this opportunity to stay ahead. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of digital innovation agency\, Synthetic. They help brands use generative AI and emerging technology as a catalyst to drive engagement and growth. Synthetic support businesses with generative AI strategy roadmaps to unlock opportunities and then helps drive them forward with practical implementation. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/ai-surgery-part-3-what-it-really-means-for-in-house-creative-teams/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-NOV.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231102T123000 DTEND;TZID=Europe/London:20231102T133000 DTSTAMP:20260407T173000 CREATED:20230912T132105Z LAST-MODIFIED:20230912T132105Z UID:10000029-1698928200-1698931800@theinsideout.community SUMMARY:Semiotics: How to unlock creativity with semiotics DESCRIPTION:About the Event\n\n\n\nAdopting a Semiotic approach to design can transform the creative process by helping designers unlock different ways of thinking. \n\n\n\nThrough the study of signs and symbols\, Semiotics can be used as a tool to create more meaningful\, powerful designs that better connect to your audience. By becoming more aware of what a design is actually communicating\, creatives can deliver experiences that are more meaningful\, distinctive\, and culturally resonant. \n\n\n\nWanting to understand how in-house creative teams can harness the power of semiotics\, this event welcomes expert semiotician Cato Hunt\, who will provide some insights and clarity on how you can use semiotics to unlock creativity. \n\n\n\nCato will take us through: \n\n\n\n\nAn introduction to Semiotics\n\n\n\nWhy it’s a critical way of seeing for creatives\n\n\n\nHow to identify the ‘meaning gap’\n\n\n\nCommon challenges \n\n\n\nSome examples\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of insights. \n\n\n\nReasons to attend: \n\n\n\n\nInspire your creative team in a different way\n\n\n\nLearn to cast a critical eye over the brief and insights you are given\n\n\n\nDo a semiotic review of your work\n\n\n\n\nDon’t miss this opportunity to stay ahead. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nAbout our speaker\n\n\n\nCato Hunt\, Director\, Space Doctors. \n\n\n\nCato leads Creative Strategy for a global cultural and creative consultancy that helps organisations become more impactful\, meaningful\, and relevant by connecting them more deeply with culture. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/how-to-unlock-creativity-with-semiotics/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/09/SEMIOTICS.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20231011T140000 DTEND;TZID=Europe/London:20231011T150000 DTSTAMP:20260407T173000 CREATED:20230728T114021Z LAST-MODIFIED:20230728T114021Z UID:10000023-1697032800-1697036400@theinsideout.community SUMMARY:What in-house creative leaders need to know about creating content at scale DESCRIPTION:About the Event\n\n\n\nAmbitious brands are striving to create more creative content at scale and speed. As a result\, in-house creative teams are faced with the challenge of delivering more and delivering it quickly.To achieve this\, teams need flexible resources to manage campaign peaks and troughs\, they need access to additional talent and expertise\, as well as scalable solutions and speedy production. \n\n\n\nThis event will discuss and consider the viable options for creating content at scale\, from offshoring to Automation and AI. We will be going beyond the fundamentals to look at team\, brand\, and process implications with production\, martech and offshoring experts Gareth Chilton\, Anil Noorani and Stef Sokolowski who will be joining our host\, Emma Sexton. \n\n\n\nTopics to be covered include:\n\n\n\n\nCreative production\, market trends and global perspective\n\n\n\nMaturity of the offshore landscape\n\n\n\nDefining technology must haves\n\n\n\nHow automation can play a more significant role\n\n\n\nAdapting to AI and leveraging the technology by the people\n\n\n\nBarriers to success and behaviour change\n\n\n\nLooking ahead – creating a roadmap\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nLearn how other in-house creative teams successfully create content at scale\n\n\n\nExplore commercially effective models to deliver content-at-scale\n\n\n\nHear about the technology and automation must-haves as we look to the future\n\n\n\n\nFormat:\n\n\n\nPanel discussion and Q&A \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event if for those leading in-house creative teams \n\n\n\nAbout our speakers\n\n\n\nAnil Noorani is the Founder and Managing Partner of TKM Consultants\, working with brands\, agencies\, and tech companies to deliver growth and marketing excellence\, efficiency\, and effectiveness. He is also the Global Growth & Strategy Partner for global creative production studio We Are Amnet. \n\n\n\nGareth Chilton is the Founder of ManMachine\, a management consultancy focused on Martech. ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Working with brands\, agencies\, and in house agencies to effectively leverage the most out of their MarTech stack\, MOPS\, and Creative Operations. \n\n\n\nStef Sokolowski\, is the Managing Director\, We Are Amnet. Stef specialises in business transformation by building teams from scratch and launching service lines for existing businesses. Previous to this role\, Stef built and delivered onshore & offshore production teams for brands such as Microsoft\, L’Oréal Paris & Mastercard at Craft Worldwide. \n\n\n\nThis event is in collaboration with We Are AmnetWe Are Amnet is an independent global creative production studio and leaders in Smartshoring®; a hybrid model of offshore hubs and regional client service teams. Delivering production certainty for in-house teams and access to flexible and scalable resources to keep campaigns and projects on track. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/all-in-house-creative-leaders-need-to-know-about-creating-content-at-scale/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/WE-ARE-AMNET.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230927T123000 DTEND;TZID=Europe/London:20230927T133000 DTSTAMP:20260407T173000 CREATED:20230822T172958Z LAST-MODIFIED:20230822T172958Z UID:10000025-1695817800-1695821400@theinsideout.community SUMMARY:How AO are building creative trust DESCRIPTION:About the Event\n\n\n\nIn-house creative leaders nearly always have the appetite and vision to do bolder\, braver creative work. The work that builds brands and creates an emotional connection. But sometimes it is your creative viewpoint versus the rest of the business. \n\n\n\nTaking the brand in a new direction or being braver with an idea can be perceived as just too risky to even try. Even selling-in these bold\, brave\, and confronting ideas can be a challenge. \n\n\n\nSo how do you build creative trust internally? Doing market research is an obvious answer\, but it can be too academic and not fit for a fast moving creative team. Loops have been created by creatives for creatives and are now being powered up by AI. \n\n\n\nThis event will deep dive into AO’s creative ambitions with an honest look at how his pilot with Loops is going – in fact\, they are still testing their creative concepts as we write this copy! \n\n\n\nJoin Emma Sexton\, Founder of the Inside Out Community\, Simon Vaughan\, Head of Creative at AO and Sam Reid co-founder and creator of Loops for an honest discussion about how AO are trialling Loops to test and optimise their creative concepts \n\n\n\nTopics to be covered include:\n\n\n\n\nCommon pain points in-house creative leaders face when trying to build creative trust with the rest of the business\n\n\n\nHow you can gain real insight into what people think of an idea and why they think it\n\n\n\nHow AI has radically transformed the opportunity to build creative trust\n\n\n\nHow to use audience feedback to elevate and iterate on your ideas\n\n\n\nHow to use data and insights to get your internal clients onboard\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nLearn how to avoid subjective debate and endless iterations\n\n\n\nHear lessons learned and personal experiences of using a fit for purpose\, creative\, research tool to gain qualitative feedback\n\n\n\nGain some practical insights into building creative trust through data and insight\n\n\n\nSee how AI is a partner\, not a threat\n\n\n\n\nFormat:\n\n\n\nInterview style\, Q&A and demo by Sam Reid\, Co-founder at Loops. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for those leading in-house creative teams. \n\n\n\nAbout LOOPS\n\n\n\nLoops is a research tool designed by creatives to support the creative process. \n\n\n\nYou get qualitative feedback that’s easy to understand and actionable. People simply point and click to leave thoughts on products\, content\, or marketing concepts – just like a digital whiteboard. The end result isn’t a report or slide deck. It’s creative work that’s been optimised several times with data from real consumers – fresh insight improves each new iteration. \n\n\n\n\nbook your place URL:https://theinsideout.community/event/how-ao-are-building-creative-trust/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/Loops-event-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230920T100000 DTEND;TZID=Europe/London:20230920T110000 DTSTAMP:20260407T173000 CREATED:20230802T145907Z LAST-MODIFIED:20230802T145907Z UID:10000024-1695204000-1695207600@theinsideout.community SUMMARY:Taking control - What is your AI strategy? DESCRIPTION:About the Event\n\n\n\nAI is moving at a rapid pace. To keep us up to date with the ever evolving digital landscape\, join us for another AI surgery session.Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team and\, for this session only\, will help you create or refine your AI Strategy. \n\n\n\nRoy will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources update\n\n\n\nRegulatory and policy updates\n\n\n\nPlus guidance on creating or refining your in-house creative team’s AI strategy\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. Don’t miss this opportunity to stay ahead and take control of your AI landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout Roy Murphy\n\n\n\nRoy is the founder of G3NR8\, The AI & Web3 creative consultancy. Prior to this\, he founded the digital innovation agency Synthetic. \n\n\n\n\nBook your place URL:https://theinsideout.community/event/taking-control-what-is-your-ai-strategy-2/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/AI-event-SEP-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230915T160000 DTEND;TZID=Europe/London:20230915T170000 DTSTAMP:20260407T173000 CREATED:20230717T120228Z LAST-MODIFIED:20230717T120228Z UID:10000001-1694793600-1694797200@theinsideout.community SUMMARY:In-house Creative Leadership with Adam Morgan DESCRIPTION:About the Event\n\n\n\nJoin us for an hour of insight and inspiration with special guest Adam Morgan\, thought leader in creative leadership and author of the Creative Leadership Maturity Model\, Adam’s 5-Stage Framework for Growth. \n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling. He’s the author of the book “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. Plus\, he is the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\nAdam brings a broad perspective on creative leadership\, creative careers\, and content creation\, making him the perfect guest for our real-time dialogue. \n\n\n\nHosted by Emma Sexton\, we will be taking a deep dive into his lived experiences and insights on how to become a great creative leader. Plus\, he will take us through his Creative Leadership Maturity Model – a tool to help you know where you can grow as a creative leader\, from a personal and team level to a company and industry level. \n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nGain some insights into where you are on the creative leadership maturity model\n\n\n\nView the creative careers tool to help you identify career progression\n\n\n\nHear lessons learned and personal experience\n\n\n\n\nThere is no official manual on how to become a great creative leader. There is no clear career path carved in stone. But\, the Creative Leadership Maturity Model is a great start. \n\n\n\nFormat:\n\n\n\nInterview style and Q&A. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event if for those leading in-house creative teams. \n\n\n\nAbout Adam Morgan\n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling for 26 years. In 2020\, AdWeek named him one of the “Creative 100″—the top inspiring creative minds in marketing\, media\, and culture—in the world. He’s the author of the book\, “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\n\nBook your place URL:https://theinsideout.community/event/in-house-creative-leadership-with-adam-morgan/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/06/In-house-Creative-Leadership-with-Adam-Morgan.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230728T100000 DTEND;TZID=Europe/London:20230728T110000 DTSTAMP:20260407T173000 CREATED:20230728T113301Z LAST-MODIFIED:20230728T113301Z UID:10000020-1690538400-1690542000@theinsideout.community SUMMARY:Taking control - What is your AI strategy? DESCRIPTION:About the Event\n\n\n\nAI is moving at a rapid pace. To keep us up to date with the ever evolving digital landscape\, join us for another AI surgery session.Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team and\, for this session only\, will help you create or refine your AI Strategy. \n\n\n\nRoy will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources update\n\n\n\nRegulatory and policy updates\n\n\n\nPlus guidance on creating or refining your in-house creative team’s AI strategy\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. Don’t miss this opportunity to stay ahead and take control of your AI landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of G3NR8\, The AI & Web3 creative consultancy. Prior to this\, he founded the digital innovation agency Synthetic. URL:https://theinsideout.community/event/taking-control-what-is-your-ai-strategy/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-SEP-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230726T123000 DTEND;TZID=Europe/London:20230726T133000 DTSTAMP:20260407T173000 CREATED:20230728T113848Z LAST-MODIFIED:20230728T113848Z UID:10000022-1690374600-1690378200@theinsideout.community SUMMARY:Working more effectively with freelancers DESCRIPTION:About the Event\n\n\n\nSigns all point to our workforce becoming more fluid – shorter times in jobs\, increased mobility within organisations\, and a shift from employee retention to open talent networks. But do we need to wait for that future to tap into the promise it offers? \n\n\n\nMatthew Knight\, Chief Freelance Officer at The Independency Co. and founder of Leapers – the award winning project supporting the mental health of the self-employed\, suggests we’re already able to benefit from the new fluid future – by working more effectively with freelancers. \n\n\n\nDuring this 1 hour session\, Matthew will take us through his 10 points towards a fluid future\, including – how you can assemble your community of freelancers\, how to on-board them\, and most importantly\, how to keep them engaged and motivated. \n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nExplore the shift from employee retention to open talent networks.\n\n\n\nHear how a fluid workforce could support your in-house creative team.\n\n\n\nGain some practical insights into developing your freelance community.\n\n\n\nGain some valuable insights into how to best work with and support a fluid workforce.\n\n\n\n\nFormat:\n\n\n\nPresentation and Q&A. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nAbout Matthew Knight\n\n\n\nMatthew is an independent strategy and innovation partner. He works with organisations that want to figure out what to do next\, and how. \n\n\n\nMatthew has worked with clients including LEGO\, Accenture\, P&G\, Klarna and many smaller businesses and nonprofits\, as well as led strategy teams in major agencies. \n\n\n\nHis work falls into four key themes. Clarity and direction\, experience and ecosystem\, working better together\, and support for freelancers. URL:https://theinsideout.community/event/working-more-effectively-with-freelancers/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/working-with-freelancers-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230713T180000 DTEND;TZID=Europe/London:20230713T210000 DTSTAMP:20260407T173000 CREATED:20230728T112935Z LAST-MODIFIED:20230728T112935Z UID:10000018-1689271200-1689282000@theinsideout.community SUMMARY:Inside Out Community Summer Social DESCRIPTION:About the Event\n\n\n\nJoin us for an evening of drinks and networking on the terrace at the Founder’s Arms overlooking the River Thames. \n\n\n\nThis is the perfect opportunity to meet other in-house creative leaders from across our community. \n\n\n\nTime:\n\n\n\n6.00 p.m. start\, but come along when you can. \n\n\n\nLocation:\n\n\n\nThe Founder’s Arms\, South Bank\, A two-minute walk to the Tate Modern. \n\n\n\nRSVP:\n\n\n\nPlease register your place so we know the numbers. URL:https://theinsideout.community/event/inside-out-community-summer-social/ CATEGORIES:Mastermind,Social Events ATTACH;FMTTYPE=image/jpeg:https://theinsideout.community/wp-content/uploads/2023/07/Inside-Out-Community-Summer-Social.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230712T100000 DTEND;TZID=Europe/London:20230712T110000 DTSTAMP:20260407T173000 CREATED:20230728T113127Z LAST-MODIFIED:20230728T113127Z UID:10000019-1689156000-1689159600@theinsideout.community SUMMARY:AI Surgery - What you need to know as an in-house creative team DESCRIPTION:About the Event\n\n\n\nWelcome to the fast-moving world of generative AI\, so fast in fact that we have enlisted the guidance of expert Roy Murphy to offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy\, founder of digital innovation agency Synthetic\, will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources\n\n\n\nNew use cases and what we are seeing/working on\n\n\n\nRegulatory and policy updates\n\n\n\nCopyright and IP updates\n\n\n\nPrompt best practises\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. \n\n\n\nDon’t miss this opportunity to stay ahead in the ever-evolving digital landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of digital innovation agency\, Synthetic. They help brands use generative AI and emerging technology as a catalyst to drive engagement and growth. Synthetic support businesses with generative AI strategy roadmaps to unlock opportunities and then helps drive them forward with practical implementation. URL:https://theinsideout.community/event/ai-surgery-what-you-need-to-know-as-an-in-house-creative-team/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-JULY.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230621T123000 DTEND;TZID=Europe/London:20230621T133000 DTSTAMP:20260407T173000 CREATED:20230727T152611Z LAST-MODIFIED:20230727T152611Z UID:10000009-1687350600-1687354200@theinsideout.community SUMMARY:Approaching and delivering a rebrand DESCRIPTION:About the Event\n\n\n\nIn-house creative teams are increasingly taking more ownership of their brand\, responsible for the development\, implementation\, and performance.With increasing ownership comes a responsibility to regularly review or change the visual identity\, undertake brand health checks and continue to refine to ensure brand relevance and relatability.So\, how do you successfully undertake a new visual identity project and its subsequent roll out?During this mastermind session\, we will be joined by two in-house creative leaders who will share their experience of approaching and delivering a re-brand.Bill Cameron\, Head of Design Studio at PA Consulting will be taking us through PA’s journey to a new visual identity. Sharing their approach and presenting their decision making around the use of colour\, typography\, photography and logo design.Laura Heaton\, Global Design Director at EssenceMediacom will take us through their re-brand after the merger of MediaCom and Essence\, focusing on the delivery\, roll out\, launch and feedback. \n\n\n\nTopics to be covered include: \n\n\n\n\nApproaching a re-brand\n\n\n\nReviewing your visual Identity and undertaking a brand health check\n\n\n\nSelling the idea – Justifying the rational with logic\n\n\n\nProduction and retiring assets\n\n\n\nRoll out and Launch\n\n\n\nGaining feedback\n\n\n\n\nReasons to attend\n\n\n\nQuite simply this is a great opportunity to be able to: \n\n\n\n\nGain some practical insights into approaching a re-brand\n\n\n\nHear lessons learned and personal experiences\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is for members of the Inside Out Community. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout the speakers\n\n\n\nLaura HeatonLaura has 15+ years experience in the communications industry and currently leads the fast-paced in-house global design studio at EssenceMediacom. She drives a strong creative culture by nurturing department talent\, finding efficient solutions\, and promoting excellence and diversity. As a full-time working mum herself she supports the working parent community and strives for gender equity. \n\n\n\nBill CameronBill has 15+ years’ experience working for global brands\, including the professional services sector. He is an expert in managing multidisciplinary design teams across print\, video & digital media\, and is currently Head of Design Studio at PA Consulting. Experienced in leading innovative conceptual design projects\, pursuits and campaigns for large global companies\, Bill has proven track record of successfully building new teams (onshore & nearshore)\, optimising current teams\, managing\, recruiting\, mentoring\, and nurturing talent. URL:https://theinsideout.community/event/approaching-and-delivering-a-rebrand/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/jpeg:https://theinsideout.community/wp-content/uploads/2023/07/Branding-Mastermind.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230614T123000 DTEND;TZID=Europe/London:20230614T133000 DTSTAMP:20260407T173000 CREATED:20230728T112020Z LAST-MODIFIED:20230728T112020Z UID:10000012-1686745800-1686749400@theinsideout.community SUMMARY:Digital in-house production strategy DESCRIPTION:About the Event\n\n\n\nThe volume of assets a brand needs to produce is never ending and it falls to the in-house creative team to get these delivered to quality and consistency. \n\n\n\nSo\, how can you produce more and more creative assets to accelerate your brand without overwhelming your team? \n\n\n\nWe know that many in-house creative teams are looking into outsourcing production and utilising technology platforms to increase efficiencies. With so much to consider we have partnered with Bannerflow to bring you an insight into a brand who has already successfully implemented a new production strategy. \n\n\n\nJoin Emma Sexton\, Founder of the Inside Out Community\, and David Bevan\, Design Manager at Betway Group\, for a discussion about how Betway Group can now produce countless ads\, all while saving their designers thousands of hours and money too. \n\n\n\nTopics to be covered include:\n\n\n\n\nDigital production procurement\n\n\n\nBenefits of working with a production partner\n\n\n\nUsing the data and looking at performance\n\n\n\nLooking ahead – Creative personalisation\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nGain some practical insights into developing your in-house production strategy\n\n\n\nLearn how to optimise your production process and measure ROI\n\n\n\nHear lessons learned and personal experience of working with a production partner\n\n\n\n\nPlus\, there will be a demo of Bannerflow by Adam Ahlstrom\, Senior Account Executive at Bannerflow. \n\n\n\nFormat:\n\n\n\nInterview style\, Q&A and demo. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for? \n\n\n\nThis event if for those leading in-house creative teams. \n\n\n\nAbout Bannerflow\n\n\n\nBannerflow helps designers and marketers create digital advertising that makes an impact – at scale\, across global markets. The platform empowers teams to design\, scale\, publish\, analyse\, personalise\, and optimise campaigns in-house. URL:https://theinsideout.community/event/digital-in-house-production-strategy/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Bannerflow-event.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230524T123000 DTEND;TZID=Europe/London:20230524T133000 DTSTAMP:20260407T173000 CREATED:20230727T152331Z LAST-MODIFIED:20230727T152331Z UID:10000008-1684931400-1684935000@theinsideout.community SUMMARY:Smooth Operations: How creative operations gets you to great creative DESCRIPTION:About this event \n\n\n\nThis session welcomes Tabitha Winter\, an expert creative service\, and operations professional with over 25 years of experience across all disciplines of advertising and marketing. Tabitha and Emma will be taking on the topic of creative operations\, focusing on three important themes.  \n\n\n\n\nWhy is Creative Ops important? \n\n\n\nHow can Creative Ops help creativity overall? Looking at relationships\, creative solutions and getting buy-in from the wider team through data-driven decisions\n\n\n\nDeveloping and mastering a Creative Ops Toolkit. Shining a light on workflow management\, automation Tools\, DAMs and measurement tools\n\n\n\n\nThis event is half mastermind and half creative surgery.   \n\n\n\nAttendees will have both with the opportunity to listen and learn from Tabitha and ask questions and contribute to the conversation.  \n\n\n\nReasons to attend\n\n\n\nQuite simply this is a great opportunity to be able to:  \n\n\n\n\n      Gain insights into some processes and strategies to support creative operations\n\n\n\n      Hear lessons learned and personal experiences\n\n\n\n      Ask your questions and get some guidance during the surgery session. \n\n\n\n\nWho’s the event for?This event is for members of the Inside Out Community.  \n\n\n\nLocation:This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost?This event forms part of the Inside Out Membership offering.   \n\n\n\nAbout Tabitha Winter \n\n\n\nTabitha is an experienced and diversified creative services and operations professional with over 25 years of experience across all disciplines of advertising and marketing\, with a strong focus on strategic solution finding for and optimisation of in-house and agency-side creative departments against business targets.  \n\n\n\n Tabitha is a creative\, strategically driven\, and results-oriented leader with a wealth of experience in building and managing local and global creative businesses and has a background of managing multi-channel campaigns for blue-chip and global brands as well as SMEs\, delivering projects on time\, to budget\, and to superb quality. Tabitha specialises in process creation and optimisation\, training\, consulting\, and mentoring\, integrated project management consultancy\, strategy\, and department setup\, through the line project direction\, project management process implementation\, and MarTech tools. She has a track record of success in driving results for companies\, including transforming working processes\, generating cost savings\, and elevating team morale. URL:https://theinsideout.community/event/smooth-operations-how-creative-operations-gets-you-to-great-creative/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/07/Screenshot-2023-03-12-at-12.27.15.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230518T120000 DTEND;TZID=Europe/London:20230518T130000 DTSTAMP:20260407T173000 CREATED:20230728T111620Z LAST-MODIFIED:20230728T111620Z UID:10000010-1684411200-1684414800@theinsideout.community SUMMARY:Generative AI for in-house creative leaders DESCRIPTION:About the Event\n\n\n\nWelcome to the fast-moving world of generative AI. In this information-packed session we will be joined by Roy Murphy\, founder of digital innovation agency\, Synthetic who will take us through: \n\n\n\n\nAn intro and fundamentals of generative AI\n\n\n\nThe landscape and how it applies to creative teams\n\n\n\nBrands leveraging AI and use cases\n\n\n\nTools and applications\n\n\n\nEthical considerations and challenges\n\n\n\nROI\, growth and cost reduction (the business case for internal teams)\n\n\n\nThe future\n\n\n\nRecap and what to do next\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge and inspiration needed to harness the power of generative. It’s revolutionising the way in-house teams innovate and create values. \n\n\n\nDon’t miss this opportunity to stay ahead in the ever-evolving digital landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout our speaker\n\n\n\nRoy MurphyRoy is the founder of digital innovation agency\, Synthetic. They help brands use generative AI and emerging technology as a catalyst to drive engagement and growth. Synthetic support businesses with generative AI strategy roadmaps to unlock opportunities – and then help drive them forward with practical implementation.  URL:https://theinsideout.community/event/generative-ai-for-in-house-creative-leaders/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/jpeg:https://theinsideout.community/wp-content/uploads/2023/07/AI-event-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230516T170000 DTEND;TZID=Europe/London:20230516T200000 DTSTAMP:20260407T173000 CREATED:20230728T111842Z LAST-MODIFIED:20230728T111842Z UID:10000011-1684256400-1684267200@theinsideout.community SUMMARY:An evening with Mary Portas DESCRIPTION:About the Event\n\n\n\nIn partnership with the Adobe Creative Leadership Circle\, Inside Out members are invited to join an evening with Mary Portas\, Creative Founder at Portas. As a renowned brand & retail expert\, Mary will share the tools and inspiration you need to thrive in a rapidly changing world. \n\n\n\nLocation:\n\n\n\nTate Modern\, Bankside\, London\, SE1 9TG. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. URL:https://theinsideout.community/event/an-evening-with-mary-portas/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/jpeg:https://theinsideout.community/wp-content/uploads/2023/07/Adobe-Creative-Circle-image002-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20230426T123000 DTEND;TZID=Europe/London:20230426T134000 DTSTAMP:20260407T173000 CREATED:20230727T151640Z LAST-MODIFIED:20230727T151640Z UID:10000005-1682512200-1682516400@theinsideout.community SUMMARY:Supporting Global Markets with special guests what3words DESCRIPTION:About the Event\n\n\n\nLaunching a brand in a new region and making it relevant is no easy task. You want to keep your identity and values\, but you need to adapt to each region. Gaining cultural insights\, seeking local partners\, and upgrading your tech stack are all things to consider. \n\n\n\nWe felt the best approach to tackle this topic was to learn from a brand who has already done it\, and done it very well. \n\n\n\nThis session welcomes Maddie Taylor and Ivan Pols from what3words who will share their approach\, lessons learned and developing a blueprint for new global markets. \n\n\n\nTopics to be covered include: \n\n\n\n\nTranslating the brand for different markets\n\n\n\nLocalisation and cultural insights\n\n\n\nThe importance of local partnerships \n\n\n\nProduction and Process \n\n\n\nPerformance \n\n\n\nTest and learn \n\n\n\n\nReasons to attend\n\n\n\nQuite simply this is a great opportunity to be able to: \n\n\n\n\nView two campaigns for different markets – Germany and India\n\n\n\nHear lessons learned and personal experiences\n\n\n\nGain some practical insights into developing a blueprint.\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is for members of the Inside Out Community and in-house creative leaders interested in joining. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. URL:https://theinsideout.community/event/supporting-global-markets-with-special-guests-what3words/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/jpeg:https://theinsideout.community/wp-content/uploads/2023/07/SUPPORTING-LOCAL-MARKETS.jpg END:VEVENT END:VCALENDAR