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DTSTART;TZID=Europe/London:20260715T123000
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DTSTAMP:20260513T105418Z
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UID:10000143-1784118600-1784122200@theinsideout.community
SUMMARY:"The tsunami and the team" - Burnout and overwork in in-house creative teams
DESCRIPTION:“The tsunami and the team” – Burnout and overwork in in-house creative teams\n\n\nMastermind\n\n(12.30 GMT / 13:30 CET) Caught between rising expectations and an operating model that hasn’t kept up? Join us to unpack why even strong creative leaders end up firefighting\, and what it takes to build the structure for strategic leadership to thrive.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nIn-house creative leaders have always dealt with too much work and not enough resource. That’s not new. What’s new is that the ground keeps moving. \n\n\n\nWorkload was already unsustainable. Then came the restructures. Then came AI—not just as a tool to figure out\, but as a question about whether in-house creative functions have a future at all. \n\n\n\nThere’s no moment of stability to recover in\, because there’s no moment of stability. And through all of it\, your team is still expected to produce good work\, stay motivated\, and not fall apart. \n\n\n\nBurnout in that context isn’t a failure of resilience. It’s a rational response to an irrational situation. And the people who can actually do something about it are the leaders in the room—not by fixing the tsunami\, but by giving their teams enough clarity\, stability and control that people can still do good work and stay intact. \n\n\n\nIn this session\, we will be joined by Inside Out Advisor\, Creative Leader and Coach\, Michael Storey\, who will look at what’s actually driving burnout in in-house creative teams right now—and what leaders can do about it that makes a real difference. \n\n\n\nThemes covered include:\n\n\n\n\nWhy the standard burnout model doesn’t fit what’s happening right now\n\n\n\nThe specific ways in-house creative teams are exposed—beyond workload\n\n\n\nWhat burnout actually looks like before it’s obvious\, and who’s most at risk\n\n\n\nWhat you’re probably doing that makes it worse—without realising it\n\n\n\nThe actions that change conditions rather than just cope with them\n\n\n\nWhat it looks like when you get this right\n\n\n\n\nBenefits of attending\n\n\n\nThis Mastermind gives you the chance to work properly on something you’re probably already dealing with. \n\n\n\nIn one focused hour\, we’ll look at \n\n\n\n\nWhat’s actually driving burnout in in-house creative teams right now\n\n\n\nWhat you might be doing that makes it worse without realising it\n\n\n\nWhat useful action looks like when the conditions won’t stay still. \n\n\n\n\nYou’ll leave with a clearer picture of what’s happening and some concrete things to do\, not a complete toolkit\, but enough to make a real difference. \n\n\n\nAbout the Mastermind\n\n\n\nOur Inside Out Masterminds give in-house creative leaders the chance to go deeper on the challenges they’re living with every day with a speaker who’s been in the room and knows what the job actually involves. \n\n\n\nAbout our speaker\n\n\n\nMichael Storey has spent nearly 30 years inside the creative industries—as a practitioner\, studio leader\, creative and branding head at FTSE100 level\, and more recently as a consultant and advisor to global brands. He’s led in-house creative teams through exactly the conditions this session covers\, and he’s seen the same pressures repeat across enough organisations to know what’s structural and what’s fixable. \n\n\n\nHe’s also a trained coach—qualified through an ICF-accredited programme—which shapes how he thinks about people under pressure\, not just performance and output. \n\n\n\nIf you want someone who’s done this job at scale and will give you approaches that work within real constraints\, this is worth an hour of your time. \n\n\n\n\n\n\n\n\n\n\n\nWhere and when\n\n\n\n\nOnline via Zoom\n\n\n\nJuly 15 2026\n\n\n\n12:30 BST / 13:30 CEST / 22:30 AEST / 08:30 EDT\n\n\n\nIdeal if you’re logging in from: North America\, Europe and the UK\n\n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									July 15\n								\n								\n									The Exchange – 15 July 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 15 July 2026 on July 15\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 15\n								\n								\n									"The tsunami and the team" – Burnout and overwork in in-house creative teams								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) In-house creative leaders have always dealt with too much work and not enough resource….								\n								\n									View Details at "The tsunami and the team" – Burnout and overwork in in-house creative teams on July 15\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 16\n								\n								\n									The Exchange – 16 July 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 16 July 2026 on July 16\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									August 5\n								\n								\n									The Exchange – 5th August 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching exclusive to Visionary Leader…								\n								\n									View Details at The Exchange – 5th August 2026 on August 5\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									September 2\n								\n								\n									The Exchange – 2 September 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 2 September 2026 on September 2\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									September 3\n								\n								\n									Ahead of the Curve: Future-Proofing Creative Teams When Everything Keeps Shifting								\n																	\n										Mastermind									 \n																\n									(13:30BST / 14:30 CEST) The big question for creative leaders is not just how to use AI\, it’s how to future-proof the…								\n								\n									View Details at Ahead of the Curve: Future-Proofing Creative Teams When Everything Keeps Shifting on September 3\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									September 9\n								\n								\n									Building a Brand World: Inside Gymshark's Creative Vision								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant…								\n								\n									View Details at Building a Brand World: Inside Gymshark's Creative Vision on September 9
URL:https://theinsideout.community/event/the-tsunami-and-the-team-burnout-and-overwork-in-in-house-creative-teams/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/05/Michael-Storey-burnout-1.png
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