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DTSTART;TZID=Europe/London:20260609T123000
DTEND;TZID=Europe/London:20260609T133000
DTSTAMP:20260520T234021
CREATED:20260324T120032Z
LAST-MODIFIED:20260427T160105Z
UID:10000134-1781008200-1781011800@theinsideout.community
SUMMARY:Inside Out x The Power House: Smart Conflict
DESCRIPTION:Inside Out x The Power House: Smart Conflict\n\n\nMastermind\n\n(12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant over time\, not just campaign to campaign?  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nIn an era of hybrid working\, rapid change\, and heightened complexity around workplace culture\, many of us are finding it harder than ever to have the conversations that matter. But avoiding crucial conversations comes at a cost for individuals\, teams and organisations.  \n\n\n\nJoin the authors of the best-selling book ‘Smart Conflict\, How to have hard conversations at work’ Alice Driscoll and Louise van Haarst for this mastermind where they will illuminate the key tools and mindsets needed to embrace Smart Conflict and transform your work\, your team (and maybe your life). \n\n\n\nWhether it’s holding a boundary\, addressing a bias\, giving feedback or negotiating a pay rise\, feeling willing and able to lean into hard conversations is arguably more complex than ever. But avoidance often leads to misalignment\, resentment\, and stagnation for individuals\, teams and entire organisations. \n\n\n\nDrawing on the latest evidence and thinking from psychology and neuroscientific research (and crucially from our thousands of hours of real-life practice as leadership and conflict coaches) Alice and Louise will explain why conflict competence is a superpower and how their 5R Smart Conflict Model enables you to increase it and get the results you want. \n\n\n\nBenefits of attending:\n\n\n\n\nUnderstand the critical role difficult conversations play in high-performing teams\, as an agent of change.\n\n\n\nLearn the critical difference between constructive and destructive conflict.\n\n\n\nBe introduced to evidence-based mindsets and strategies for getting better at hardconversations with great results.\n\n\n\nFeel inspired to create an environment for Smart Conflict in your in-house creative team or organisation.\n\n\n\n\nFormat\n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Alice and Louise. \n\n\n\nAbout our speaker\n\n\n\nAlice Driscoll and Louise van Haarst are the co-founders of The Power House\, a global leadership development and culture change business on a mission to build conflict-competent cultures in organisations everywhere. They have coached and trained over 30\,000 leaders and teams across a wide range of sectors at household names including BBC Studios\, PwC and Google. They are the co-authors of the new best-selling book ‘Smart Conflict – How to have hard conversations at work’ and sought-after speakers who are featured on the 2026 Thinkers50 Radar List\, as one of 30 up-and-coming thinkers globally whose ideas are set to shape the future of management thinking. \n\n\n\nhttps://www.linkedin.com/in/alice-elizabeth-driscoll \n\n\n\nhttps://www.linkedin.com/in/louise-van-haarst \n\n\n\n\n\n\n\n\n\n\n\nWhere and when\n\n\n\n\nOnline via Zoom\n\n\n\nJune 9\, 2026\n\n\n\n(12.30PM BST / 13:30 CEST)\n\n\n\nIdeal if you’re logging in from: UK\, Europe\, the Middle East\, or India\n\n\n\n\nCost\n\n\n\nFree and exclusive to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									May 21\n								\n								\n									The Exchange – 21 May 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 21 May 2026 on May 21\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 3\n								\n								\n									The Exchange (formerly Breakfast Club) – 3 June 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club) – 3 June 2026 on June 3\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 9\n								\n								\n									Inside Out x The Power House: Smart Conflict								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) In an era of hybrid working\, rapid change\, and heightened complexity around workplace culture\,…								\n								\n									View Details at Inside Out x The Power House: Smart Conflict on June 9\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 17\n								\n								\n									The Exchange – 17 June 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 17 June 2026 on June 17\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									Creative strategy: the missing link or the next step?								\n																	\n										Mastermind									 \n																\n									12.30PM BST | 13.30PM CEST | 07.30AM EDT | 21.30 PM AEST The ambition of in-house creative teams is clear: move…								\n								\n									View Details at Creative strategy: the missing link or the next step? on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									The Exchange – 18 June 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 18 June 2026 on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 1\n								\n								\n									The Exchange (formerly Breakfast Club)- 1 July 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club)- 1 July 2026 on July 1
URL:https://theinsideout.community/event/smart-conflict-hard-conversations-at-work/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/03/Smart-conflict-event-asset.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260618T123000
DTEND;TZID=Europe/London:20260618T133000
DTSTAMP:20260520T234021
CREATED:20260410T113721Z
LAST-MODIFIED:20260410T114919Z
UID:10000135-1781785800-1781789400@theinsideout.community
SUMMARY:Creative strategy: the missing link or the next step?
DESCRIPTION:Creative strategy: the missing link or the next step?\n\n\nMastermind\n\n(12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant over time\, not just campaign to campaign?  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nThe ambition of in-house creative teams is clear: move faster\, be closer to the business\, and step into a more strategic role. \n\n\n\nThe reality is messier: many teams find themselves stuck\, producing more\, but influencing less. \n\n\n\nCreative strategy is often seen as the answer. But in practice\, it quickly becomes unclear\, overcomplicated\, or detached from in-house realities. \n\n\n\nDuring this one hour mastermind\, Creative Strategy Expert\, Uri Baruchin will tackle some of the questions many teams quietly wrestle with every day: \n\n\n\n\nWhat do organisations misunderstand about creative strategy when shifting in-house?\n\n\n\nWhy does strategy so often feel difficult to apply\, align on\, or sustain?\n\n\n\nWhy do familiar tools – from brand frameworks to briefing templates – fail to deliver clarity?\n\n\n\nWhat kind of strategic inputs actually work in fast-paced in-house creative environments?\n\n\n\n\nThis session will help you:\n\n\n\n\nLook beyond tools and frameworks\, focusing on the more foundational challenge – building a shared language and culture around strategy that actually gets used.\n\n\n\nAddress the growing role of AI: a tool whose effectiveness depends on the quality of thinking behind it\, and how to avoid the rise of “workslop” – low-quality\, generic ‘strategic outputs’.\n\n\n\nView creative strategy as a practical lever\, unlocking better ways of working and stronger creative outcomes.\n\n\n\n\nYou’ll leave with a clearer view of how creative strategy can:\n\n\n\n\nStrengthen collaboration between marketing\, stakeholders\, and in-house teams\n\n\n\nImprove the quality and usability of briefs and strategic inputs\n\n\n\nHelp teams move upstream – from execution to shaping decisions\n\n\n\nMake a stronger case for creativity in commercial terms\n\n\n\n\nWho is this for?\n\n\n\nThis Masterclass is for in-house creative leaders who want to play a more strategic role\, improve collaboration\, and raise the impact of their work.  \n\n\n\nAbout our speaker\n\n\n\nUri Baruchin is a brand and creative strategy expert who works with leading brands and creative agencies. His award-winning work spans industries and geographies. Uri leads the Creative Strategy masterclass at D&AD\, and in recent years facilitated better in-house marketing-creative collaboration at BBC Studios/Britbox\, Specsavers\, GoDaddy\, ON Running\, and others. \n\n\n\nThis Masterclass draws from experience working with and training in-house teams across organisations – as well as leading management consultancies – to explore why this happens and what’s missing. \n\n\n\n\n\n\n\n\n\n\n\nWhere and when\n\n\n\n\nOnline via Zoom\n\n\n\n18 June 2026\n\n\n\n12.30PM BST | 13.30PM CEST | 07.30AM EDT | 21.30 PM AEST\n\n\n\nIdeal if you’re logging in from: UK\, Europe\, the Middle East\n\n\n\nEarly start for North America\, late finish for Asia-Pacific\n\n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									May 21\n								\n								\n									The Exchange – 21 May 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 21 May 2026 on May 21\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 3\n								\n								\n									The Exchange (formerly Breakfast Club) – 3 June 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club) – 3 June 2026 on June 3\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 9\n								\n								\n									Inside Out x The Power House: Smart Conflict								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) In an era of hybrid working\, rapid change\, and heightened complexity around workplace culture\,…								\n								\n									View Details at Inside Out x The Power House: Smart Conflict on June 9\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 17\n								\n								\n									The Exchange – 17 June 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 17 June 2026 on June 17\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									Creative strategy: the missing link or the next step?								\n																	\n										Mastermind									 \n																\n									12.30PM BST | 13.30PM CEST | 07.30AM EDT | 21.30 PM AEST The ambition of in-house creative teams is clear: move…								\n								\n									View Details at Creative strategy: the missing link or the next step? on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									The Exchange – 18 June 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 18 June 2026 on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 1\n								\n								\n									The Exchange (formerly Breakfast Club)- 1 July 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club)- 1 July 2026 on July 1
URL:https://theinsideout.community/event/creative-strategy-the-missing-link-or-the-next-step/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/04/Creative-Strategy.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260715T123000
DTEND;TZID=Europe/London:20260715T133000
DTSTAMP:20260520T234021
CREATED:20260506T121425Z
LAST-MODIFIED:20260513T105418Z
UID:10000143-1784118600-1784122200@theinsideout.community
SUMMARY:"The tsunami and the team" - Burnout and overwork in in-house creative teams
DESCRIPTION:“The tsunami and the team” – Burnout and overwork in in-house creative teams\n\n\nMastermind\n\n(12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant over time\, not just campaign to campaign?  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nIn-house creative leaders have always dealt with too much work and not enough resource. That’s not new. What’s new is that the ground keeps moving. \n\n\n\nWorkload was already unsustainable. Then came the restructures. Then came AI—not just as a tool to figure out\, but as a question about whether in-house creative functions have a future at all. \n\n\n\nThere’s no moment of stability to recover in\, because there’s no moment of stability. And through all of it\, your team is still expected to produce good work\, stay motivated\, and not fall apart. \n\n\n\nBurnout in that context isn’t a failure of resilience. It’s a rational response to an irrational situation. And the people who can actually do something about it are the leaders in the room—not by fixing the tsunami\, but by giving their teams enough clarity\, stability and control that people can still do good work and stay intact. \n\n\n\nIn this session\, we will be joined by Inside Out Advisor\, Creative Leader and Coach\, Michael Storey\, who will look at what’s actually driving burnout in in-house creative teams right now—and what leaders can do about it that makes a real difference. \n\n\n\nThemes covered include:\n\n\n\n\nWhy the standard burnout model doesn’t fit what’s happening right now\n\n\n\nThe specific ways in-house creative teams are exposed—beyond workload\n\n\n\nWhat burnout actually looks like before it’s obvious\, and who’s most at risk\n\n\n\nWhat you’re probably doing that makes it worse—without realising it\n\n\n\nThe actions that change conditions rather than just cope with them\n\n\n\nWhat it looks like when you get this right\n\n\n\n\nBenefits of attending\n\n\n\nThis Mastermind gives you the chance to work properly on something you’re probably already dealing with. \n\n\n\nIn one focused hour\, we’ll look at \n\n\n\n\nWhat’s actually driving burnout in in-house creative teams right now\n\n\n\nWhat you might be doing that makes it worse without realising it\n\n\n\nWhat useful action looks like when the conditions won’t stay still. \n\n\n\n\nYou’ll leave with a clearer picture of what’s happening and some concrete things to do\, not a complete toolkit\, but enough to make a real difference. \n\n\n\nAbout the Mastermind\n\n\n\nOur Inside Out Masterminds give in-house creative leaders the chance to go deeper on the challenges they’re living with every day with a speaker who’s been in the room and knows what the job actually involves. \n\n\n\nAbout our speaker\n\n\n\nMichael Storey has spent nearly 30 years inside the creative industries—as a practitioner\, studio leader\, creative and branding head at FTSE100 level\, and more recently as a consultant and advisor to global brands. He’s led in-house creative teams through exactly the conditions this session covers\, and he’s seen the same pressures repeat across enough organisations to know what’s structural and what’s fixable. \n\n\n\nHe’s also a trained coach—qualified through an ICF-accredited programme—which shapes how he thinks about people under pressure\, not just performance and output. \n\n\n\nIf you want someone who’s done this job at scale and will give you approaches that work within real constraints\, this is worth an hour of your time. \n\n\n\n\n\n\n\n\n\n\n\nWhere and when\n\n\n\n\nOnline via Zoom\n\n\n\nJuly 15 2026\n\n\n\n12:30 BST / 13:30 CEST / 22:30 AEST / 08:30 EDT\n\n\n\nIdeal if you’re logging in from: North America\, Europe and the UK\n\n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									May 21\n								\n								\n									The Exchange – 21 May 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 21 May 2026 on May 21\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 3\n								\n								\n									The Exchange (formerly Breakfast Club) – 3 June 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club) – 3 June 2026 on June 3\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 9\n								\n								\n									Inside Out x The Power House: Smart Conflict								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) In an era of hybrid working\, rapid change\, and heightened complexity around workplace culture\,…								\n								\n									View Details at Inside Out x The Power House: Smart Conflict on June 9\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 17\n								\n								\n									The Exchange – 17 June 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 17 June 2026 on June 17\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									Creative strategy: the missing link or the next step?								\n																	\n										Mastermind									 \n																\n									12.30PM BST | 13.30PM CEST | 07.30AM EDT | 21.30 PM AEST The ambition of in-house creative teams is clear: move…								\n								\n									View Details at Creative strategy: the missing link or the next step? on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									The Exchange – 18 June 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 18 June 2026 on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 1\n								\n								\n									The Exchange (formerly Breakfast Club)- 1 July 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club)- 1 July 2026 on July 1
URL:https://theinsideout.community/event/the-tsunami-and-the-team-burnout-and-overwork-in-in-house-creative-teams/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/05/Michael-Storey-burnout-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260909T123000
DTEND;TZID=Europe/London:20260909T133000
DTSTAMP:20260520T234021
CREATED:20260515T083412Z
LAST-MODIFIED:20260515T083414Z
UID:10000144-1788957000-1788960600@theinsideout.community
SUMMARY:Building a Brand World: Inside Gymshark's Creative Vision
DESCRIPTION:Building a Brand World: Inside Gymshark’s Creative Vision\n\n\nMastermind\n\n(12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant over time\, not just campaign to campaign?  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWhat does it take to build a brand that feels coherent\, recognisable and culturally relevant over time\, not just campaign to campaign? \n\n\n\nFor in-house creative leaders\, the challenge isn’t just making great work. It’s about creating the clarity\, systems and creative standards that allow a brand to show up consistently across every touchpoint\, and in a way that allows the brand to keep evolving without losing it’s identity. \n\n\n\nDuring this virtual Inside Out Mastermind\, we will be joined by James Chorley\, Brand Creative Director at Gymshark\, who will share how his team approaches building a globally recognisable brand through creative direction\, systems and execution. \n\n\n\nThis session will cover:\n\n\n\n\nGlobal expression:  Building consistency and creative clarity across channels\, markets and teams\n\n\n\nCreative direction at scale: Creating alignment across internal teams\, partners and collaborators\n\n\n\nDesigning brand worlds\, not just campaigns: Connecting strategy\, culture and execution into a single coherent vision\n\n\n\nRaising creative standards: Maintaining quality and consistency at scale\n\n\n\nFrom reactive to intentional: How seasonal direction evolved from responding to the calendar to shaping clearer brand narratives\n\n\n\nAI in creative practice: Where it adds value\, where judgement still matters\, and how teams are adapting\n\n\n\n\nWhat you’ll take away:\n\n\n\n\nGain a clearer understanding of how strong brands are built through consistency\, clarity and creative direction over time\n\n\n\nLearn how to create coherence across creative touchpoints at scale\n\n\n\nSee how creative ambition can be sustained through strong direction\, systems and execution\n\n\n\n\nFormat\n\n\n\nThis session is part of the Inside Out Mastermind series — bringing in-house creative leaders together to go deeper on the challenges and opportunities that define the job. \n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to James. \n\n\n\nAbout our speaker\n\n\n\nJames is Brand Creative Director at Gymshark\, responsible for how the brand is defined\, expressed and experienced globally\, across brand foundations\, campaigns\, experiences and physical spaces. \n\n\n\nWith over 20 years’ experience spanning brand strategy\, communications and creative direction\, he has worked with brands including Nike\, TAG Heuer\, BBC and Xbox.Known for bringing clarity to complex problems\, James connects strategy\, culture and creative execution into coherent direction — and builds the conditions that allow teams to do their most ambitious work. \n\n\n\n\n\n\n\n\n\n\n\nWhere and when\n\n\n\n\nOnline via Zoom\n\n\n\nWednesday 9th September 2026\n\n\n\n12.30PM BST / 13:30 CEST\n\n\n\nIdeal if you’re logging in from: UK\, Europe\, the Middle East\, or India\n\n\n\n\nCost\n\n\n\nExclusive to Visionary Leaders and Future Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									May 21\n								\n								\n									The Exchange – 21 May 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 21 May 2026 on May 21\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 3\n								\n								\n									The Exchange (formerly Breakfast Club) – 3 June 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club) – 3 June 2026 on June 3\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 9\n								\n								\n									Inside Out x The Power House: Smart Conflict								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) In an era of hybrid working\, rapid change\, and heightened complexity around workplace culture\,…								\n								\n									View Details at Inside Out x The Power House: Smart Conflict on June 9\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 17\n								\n								\n									The Exchange – 17 June 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 17 June 2026 on June 17\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									Creative strategy: the missing link or the next step?								\n																	\n										Mastermind									 \n																\n									12.30PM BST | 13.30PM CEST | 07.30AM EDT | 21.30 PM AEST The ambition of in-house creative teams is clear: move…								\n								\n									View Details at Creative strategy: the missing link or the next step? on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									June 18\n								\n								\n									The Exchange – 18 June 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 18 June 2026 on June 18\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 1\n								\n								\n									The Exchange (formerly Breakfast Club)- 1 July 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange (formerly Breakfast Club)- 1 July 2026 on July 1
URL:https://theinsideout.community/event/building-a-brand-world-inside-gymsharks-creative-vision/
CATEGORIES:Mastermind
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