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DTSTART;TZID=Europe/London:20260519T123000
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UID:10000119-1779193800-1779197400@theinsideout.community
SUMMARY:Running Social Media In-House: Teams\, tools and tactics
DESCRIPTION:Running Social Media In-House: Teams\, tools and tactics\n\n\nMastermind\n\n(12.30 GMT / 13:30 CET) Caught between rising expectations and an operating model that hasn’t kept up? Join us to unpack why even strong creative leaders end up firefighting\, and what it takes to build the structure for strategic leadership to thrive.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWith over 70% of brands choosing to run their social media in-house\, it’s clear that organisations recognise the critical role social media plays within the marketing mix. \n\n\n\nThe benefits are well understood. Social media increases brand awareness\, grows online audiences\, drives engagement and sales\, improves customer satisfaction\, and provides a vital channel for establishing thought leadership for B2B brands. \n\n\n\nHowever\, owning social media in-house does not come without its challenges. Limited resources and bandwidth\, the absence of dedicated leadership (such as a Social Media Manager to own and direct the function)\, gaps in skills and capabilities\, a lack of clear processes and tools\, and the increasing complexity of managing multiple platforms are all common pain points. \n\n\n\nIn this session\, we will showcase the stories of two brands that have successfully built and evolved their in-house social media teams and capabilities. We’ll explore how they have approached: \n\n\n\n\nCreating a clear social media strategy\n\n\n\nBuilding the right team\n\n\n\nEstablishing process\n\n\n\nOptimising social media with AI tools\n\n\n\nPlatform prioritisation\n\n\n\nSocial listening\n\n\n\nExamples of Social media content formats – showcase of best practice\n\n\n\nImpact and value reporting and investment\n\n\n\n\nBenefits of attending: \n\n\n\n\nGain practical insight into building and scaling in-house social media teams\n\n\n\nSee real-world examples of best practice\n\n\n\nLeave with a clearer approach to social media strategy\n\n\n\n\nFormat\n\n\n\nOur mastermind sessions are hosted on Zoom. The main part of the presentation will be recorded and added to our members’ learning hub. The last part of the session will be open to Q&A so you have the opportunity to ask your questions directly to Sian and Sara. \n\n\n\nAbout our speakers\n\n\n\nSian Finnis\, Senior Director of the Marketing Studio at King\, the gaming company who brought us Candy Crush. \n\n\n\nSian is a dynamic and visionary leader with extensive experience in brand strategy\, design\, and creative operations\, Sian has a rich background in leading high-performing teams and a passion for fostering creative growth. \n\n\n\nSara Galvao\, Multimedia and Stories Content Lead at Save the Children\, a charity that protects and improves the lives of children around the world. \n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									July 15\n								\n								\n									The Exchange – 15 July 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 15 July 2026 on July 15\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 15\n								\n								\n									"The tsunami and the team" – Burnout and overwork in in-house creative teams								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) In-house creative leaders have always dealt with too much work and not enough resource….								\n								\n									View Details at "The tsunami and the team" – Burnout and overwork in in-house creative teams on July 15\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									July 16\n								\n								\n									The Exchange – 16 July 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 16 July 2026 on July 16\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									August 5\n								\n								\n									The Exchange – 5th August 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching exclusive to Visionary Leader…								\n								\n									View Details at The Exchange – 5th August 2026 on August 5\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									September 2\n								\n								\n									The Exchange – 2 September 2026								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 2 September 2026 on September 2\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									September 3\n								\n								\n									Ahead of the Curve: Future-Proofing Creative Teams When Everything Keeps Shifting								\n																	\n										Mastermind									 \n																\n									(13:30BST / 14:30 CEST) The big question for creative leaders is not just how to use AI\, it’s how to future-proof the…								\n								\n									View Details at Ahead of the Curve: Future-Proofing Creative Teams When Everything Keeps Shifting on September 3\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									September 9\n								\n								\n									Building a Brand World: Inside Gymshark's Creative Vision								\n																	\n										Mastermind									 \n																\n									(12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant…								\n								\n									View Details at Building a Brand World: Inside Gymshark's Creative Vision on September 9
URL:https://theinsideout.community/event/running-social-media-in-house-teams-tools-and-tactics/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2026/02/Social-media.png
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