BEGIN:VCALENDAR VERSION:2.0 PRODID:-//The Inside Out Community - ECPv6.16.5.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://theinsideout.community X-WR-CALDESC:Events for The Inside Out Community REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20260329T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20261025T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20270328T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20271031T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20260224T123000 DTEND;TZID=Europe/London:20260224T133000 DTSTAMP:20251215T122357Z CREATED:20251212T221531Z LAST-MODIFIED:20251215T122357Z UID:10000115-1771936200-1771939800@theinsideout.community SUMMARY:Barn AI - behind-the-scenes with Arla’s in-house creative agency DESCRIPTION:Barn AI – behind-the-scenes with Arla’s in-house creative agency\n\n\nMastermind\n\n(12.30 GMT / 13:30 CET) Caught between rising expectations and an operating model that hasn’t kept up? Join us to unpack why even strong creative leaders end up firefighting\, and what it takes to build the structure for strategic leadership to thrive. \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWould you like to gain an inside look at how a major organisation actually built an AI programme? Well\, look no further.Join us for an exclusive Masterclass offering a behind the scenes look at how Arla’s in-house creative agency\, The Barn\, built and scaled their internal AI programme. \n\n\n\nIn this session\, we will be joined by special guests Ian Crocombe\, CEO at Deft and Trine Danielsen\, Global Head of Consumer Data & Digital Development at The Barn\, who will take us through a guided deep dive into the practical experience\, decisions\, and outcomes of their AI adoption. \n\n\n\nThe session will cover: \n\n\n\n\nThe strategic vision that set the foundation\, from early audits and capability mapping to establishing a clear north star for AI adoption.\n\n\n\nHow Arla empowered their teams including talent development\, specialised training\, and pilot initiatives that turned potential into practice.\n\n\n\nArla’s bespoke AI workbench\, revealing how custom tools and internal data were brought together to support creativity\, efficiency\, and responsible innovation.\n\n\n\n\nBenefits of attending:\n\n\n\n\nLearn from a real\, end-to-end AI transformation case study\n\n\n\nGain actionable insights on AI enablement\n\n\n\nSee how a bespoke AI workbench (Barn AI) was created\n\n\n\nUnderstand governance\, safety and brand protection in AI\n\n\n\nBe inspired by what’s possible\n\n\n\n\nWho is this masterclass for?\n\n\n\nThis Masterclass is for creative leaders who want to gain fresh insights\, frameworks\, and inspiration to help guide their own in-house creative AI journey. \n\n\n\nAbout our speakers\n\n\n\nTrine Danielsen\, Global Head of Consumer Data & Digital Development\, The Barn \n\n\n\nTrine leads consumer data and digital development across Arla’s in-house agency\, The Barn. She is responsible for building the Barn OS data foundation\, strengthening digital capability\, and ensuring teams can work faster and more effectively through better tools\, insight pipelines\, and AI-enabled workflows. Trine plays a central role in the Barn AI programme\, guiding how use cases\, governance\, tools and people development come together to deliver stronger brands with more agility and precision. \n\n\n\nIan Crocombe\, CEO\, Deft \n\n\n\nIan is the CEO of Deft\, helping marketing leaders understand change and unlock the value of AI for their teams. Clients include Arla Foods\, TeamViewer\, Cisco & Tesco Media. Previous to this\, Ian served as the Director of Meta Creative Shop for Global Clients\, managing a worldwide team and collaborating with brands such as Adidas\, L’Oréal\, and VW. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n July 15\n \n \n The Exchange – 15 July 2026 \n \n The Exchange \n \n 8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:… \n \n View Details at The Exchange – 15 July 2026 on July 15\n \n \n \n \n \n \n \n \n \n \n July 15\n \n \n "The tsunami and the team" – Burnout and overwork in in-house creative teams \n \n Mastermind \n \n (12.30PM BST / 13:30 CEST) In-house creative leaders have always dealt with too much work and not enough resource…. \n \n View Details at "The tsunami and the team" – Burnout and overwork in in-house creative teams on July 15\n \n \n \n \n \n \n \n \n \n \n July 16\n \n \n The Exchange – 16 July 2026 \n \n The Exchange \n \n 4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 16 July 2026 on July 16\n \n \n \n \n \n \n \n \n \n \n August 5\n \n \n The Exchange – 5th August 2026 \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching exclusive to Visionary Leader… \n \n View Details at The Exchange – 5th August 2026 on August 5\n \n \n \n \n \n \n \n \n \n \n September 2\n \n \n The Exchange – 2 September 2026 \n \n The Exchange \n \n 10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal… \n \n View Details at The Exchange – 2 September 2026 on September 2\n \n \n \n \n \n \n \n \n \n \n September 3\n \n \n Ahead of the Curve: Future-Proofing Creative Teams When Everything Keeps Shifting \n \n Mastermind \n \n (13:30BST / 14:30 CEST) The big question for creative leaders is not just how to use AI\, it’s how to future-proof the… \n \n View Details at Ahead of the Curve: Future-Proofing Creative Teams When Everything Keeps Shifting on September 3\n \n \n \n \n \n \n \n \n \n \n September 9\n \n \n Building a Brand World: Inside Gymshark's Creative Vision \n \n Mastermind \n \n (12.30PM BST / 13:30 CEST) What does it take to build a brand that feels coherent\, recognisable and culturally relevant… \n \n View Details at Building a Brand World: Inside Gymshark's Creative Vision on September 9 URL:https://theinsideout.community/event/barn-ai-arla-in-house-creative/ CATEGORIES:Mastermind ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/12/Barn-AI.png END:VEVENT END:VCALENDAR