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SUMMARY:Barn AI - behind-the-scenes with Arla’s in-house creative agency
DESCRIPTION:Barn AI – behind-the-scenes with Arla’s in-house creative agency\n\n\nMastermind\n\n(12.30PM BST / 13:30 CEST) In an era of hybrid working\, rapid change\, and heightened complexity around workplace culture\, many of us are finding it harder than ever to have the conversations that matter. But avoiding crucial conversations comes at a cost for individuals\, teams and organisations. Join Alice Driscoll and Louise van Haarst\, the…  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nWould you like to gain an inside look at how a major organisation actually built an AI programme? Well\, look no further.Join us for an exclusive Masterclass offering a behind the scenes look at how Arla’s in-house creative agency\, The Barn\, built and scaled their internal AI programme. \n\n\n\nIn this session\, we will be joined by special guests Ian Crocombe\, CEO at Deft and Trine Danielsen\, Global Head of Consumer Data & Digital Development at The Barn\, who will take us through a guided deep dive into the practical experience\, decisions\, and outcomes of their AI adoption. \n\n\n\nThe session will cover: \n\n\n\n\nThe strategic vision that set the foundation\, from early audits and capability mapping to establishing a clear north star for AI adoption.\n\n\n\nHow Arla empowered their teams including talent development\, specialised training\, and pilot initiatives that turned potential into practice.\n\n\n\nArla’s bespoke AI workbench\, revealing how custom tools and internal data were brought together to support creativity\, efficiency\, and responsible innovation.\n\n\n\n\nBenefits of attending:\n\n\n\n\nLearn from a real\, end-to-end AI transformation case study\n\n\n\nGain actionable insights on AI enablement\n\n\n\nSee how a bespoke AI workbench (Barn AI) was created\n\n\n\nUnderstand governance\, safety and brand protection in AI\n\n\n\nBe inspired by what’s possible\n\n\n\n\nWho is this masterclass for?\n\n\n\nThis Masterclass is for creative leaders who want to gain fresh insights\, frameworks\, and inspiration to help guide their own in-house creative AI journey. \n\n\n\nAbout our speakers\n\n\n\nTrine Danielsen\, Global Head of Consumer Data & Digital Development\, The Barn \n\n\n\nTrine leads consumer data and digital development across Arla’s in-house agency\, The Barn. She is responsible for building the Barn OS data foundation\, strengthening digital capability\, and ensuring teams can work faster and more effectively through better tools\, insight pipelines\, and AI-enabled workflows. Trine plays a central role in the Barn AI programme\, guiding how use cases\, governance\, tools and people development come together to deliver stronger brands with more agility and precision. \n\n\n\nIan Crocombe\, CEO\, Deft \n\n\n\nIan is the CEO of Deft\, helping marketing leaders understand change and unlock the value of AI for their teams. Clients include Arla Foods\, TeamViewer\, Cisco & Tesco Media. Previous to this\, Ian served as the Director of Meta Creative Shop for Global Clients\, managing a worldwide team and collaborating with brands such as Adidas\, L’Oréal\, and VW. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nLocation\n\n\n\nOnline via Zoom \n\n\n\nCost\n\n\n\nFree to Visionary Leaders \n\n\n\nBooking is essential. \n\n\n\n\n\n\n\n\n\n\n\n\n\nUpcoming Events\n\n\n\n \n\n\n\n\nprev\n\n\n\nNext\n\n\n\nView All\n\n\n\n\n\n	\n		\n			\n							\n						\n							\n															\n							\n								\n									April 15\n								\n								\n									The Exchange – 15 April 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 15 April 2026 on April 15\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									April 16\n								\n								\n									The Exchange – 16 April 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 16 April 2026 on April 16\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									April 24\n								\n								\n									Inside Out® LIVE April 2026								\n																	\n										In-Person Event									 \n																\n									Join us for our next Inside Out® LIVE\, our exclusive\, in-person gathering bringing together in-house creative leaders\,…								\n								\n									View Details at Inside Out® LIVE April 2026 on April 24\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									May 6\n								\n								\n									The Exchange – 6 May 2026 (formerly Breakfast Club)								\n																	\n										The Exchange									 \n																\n									10AM BST | 11AM CEST | 5AM EDT | 7PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 6 May 2026 (formerly Breakfast Club) on May 6\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									May 19\n								\n								\n									Running Social Media In-House: Teams\, tools and tactics								\n																	\n										Mastermind									 \n																\n									With guests speakers Sian Finnis\, Senior Director of the Marketing Studio at King and Sara Galvao\, Multimedia and Stories…								\n								\n									View Details at Running Social Media In-House: Teams\, tools and tactics on May 19\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									May 20\n								\n								\n									The Exchange – 20 May 2026								\n																	\n										The Exchange									 \n																\n									8AM BST | 9AM CEST | 3AM EDT | 5PM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal for:…								\n								\n									View Details at The Exchange – 20 May 2026 on May 20\n								\n							\n						\n					\n									\n						\n							\n															\n							\n								\n									May 21\n								\n								\n									The Exchange – 21 May 2026								\n																	\n										The Exchange									 \n																\n									4PM BST | 5PM CEST | 11AM EDT | 1AM AEST – virtual peer-to-peer group coaching for Visionary Leader members📍Ideal…								\n								\n									View Details at The Exchange – 21 May 2026 on May 21
URL:https://theinsideout.community/event/barn-ai-arla-in-house-creative/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/12/Barn-AI.png
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