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DTSTART;TZID=Europe/London:20250513T123000
DTEND;TZID=Europe/London:20250513T133000
DTSTAMP:20250423T114854Z
CREATED:20250403T122414Z
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UID:10000081-1747139400-1747143000@theinsideout.community
SUMMARY:Branding is like Jazz
DESCRIPTION:Branding is like Jazz\n\n\nMastermind\n\n(12.30 GMT / 13:30 CET) Caught between rising expectations and an operating model that hasn’t kept up? Join us to unpack why even strong creative leaders end up firefighting\, and what it takes to build the structure for strategic leadership to thrive.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nAs brand guardians\, in-house creative teams have to strike a balance between maintaining control of the creative output yet enabling the business to deliver brand touch points. A good brand-building hub can give a company that freedom so the creatives can influence everything without doing everything. \n\n\n\nIn this session\, Adyen will share their reality of implementing a new customisable Brand Management Platform. Plus Frontify will share some customer case studies. \n\n\n\nThey will take us through: \n\n\n\n\nThe before – difficulties faced\n\n\n\nThe decision making process – Evaluating Platforms and How they decided what platform to use\n\n\n\nMaking the business case for Frontify\n\n\n\nReality of setting up a brand management platform\n\n\n\nIntegration\, adaptability and scaleability\n\n\n\nTop three Frontify features\n\n\n\nThe after – ROI and the impact on the team\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and practical tips on implementing a new brand management platform. Ideal for growing teams. \n\n\n\nLocation\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speakers\n\n\n\nMarloes Westerwoudt\, Global Studio Manager\, Adyen\n\n\n\nMarloes is the Global Studio Manager at Adyen. With a background in creative and media agencies\, she optimizes workflows\, implements scalable processes\, and oversees collaboration across the in-house studio globally. With a broad perspective on creative execution and operational strategy\, she aims at driving efficiency and alignment in a fast-paced\, global environment. \n\n\n\nMartyna Russo Londoño\, Product Manager of Creative Automation\, Adyen\n\n\n\nMartyna is a Product Manager for Creative Automation at Adyen. Experienced in leading product and design operations initiatives\, currently she’s focused on building in-house creative & marketing automation solutions\, bringing together Adyen’s creative teams and the latest technology. \n\n\n\nJames Fooks-Bale\, Brand building for Frontify\n\n\n\nJames is an award-winning strategist and creative and the founder of VSN: A brand strategy studio bringing business vision to life. James oversaw the development of Monotype’s brand as their Senior Director of Brand. Before that he spent the best part of a decade working in the studios of Burberry\, Alexander McQueen\, and Stella McCartney\, amongst others. James’ team has been recognised by organisations such as the European Design Awards\, Type Directors Club\, Art Directors Club\, D&AD\, and the AIGA. \n\n\n\n\n\n\n    \n        \n            \n                You are attending\n            \n            \n                Add to calendar\n            \n        \n    \n\n            \n        \n            Admission\n                            \n                    Members: \n                    Free \n                \n                                        \n                    Non-members: \n                    £49.00 \n                \n            \n            \n                            \n                    \n                        \n                            Attend this event\n                        \n                    \n                \n                    \n    \n            \n        \n            \n                How to attend\n                If you wish to attend this event: \n                \n                    \n                        Become a member
URL:https://theinsideout.community/event/branding-is-like-jazz/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/04/branding-jazz.png
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DTSTART;TZID=Europe/London:20250521T123000
DTEND;TZID=Europe/London:20250521T133000
DTSTAMP:20250313T094342Z
CREATED:20250313T094340Z
LAST-MODIFIED:20250313T094342Z
UID:10000079-1747830600-1747834200@theinsideout.community
SUMMARY:Usage Rights Management: Building value and reducing risk
DESCRIPTION:Usage Rights Management: Building value and reducing risk\n\n\nMastermind\n\n(12.30 GMT / 13:30 CET) Caught between rising expectations and an operating model that hasn’t kept up? Join us to unpack why even strong creative leaders end up firefighting\, and what it takes to build the structure for strategic leadership to thrive.  \n\n\n\n\nDate & Time:\n\n\n\n\n\n\n\nLocation:\n\n\n\n\n\nOnline \n\n\n\n\n\nType:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Event\n\n\n\nEffectively using\, renewing and reusing unique brand assets—both those you own and those you license—is crucial for successful marketing today. In-house creative teams can add value to their businesses by actively managing the governance of these intellectual property rights. \n\n\n\nPoor Rights management typically costs organisations. Whether through compliance issues\, infringement claims\, or increased licensing fees. \n\n\n\nThis masterclass will show how in-house creative teams can create additional value by taking control of Rights governance. \n\n\n\nJoin our Inside Out Advisor and Intellectual Property & Rights Procurement specialist\, Jeff Cobb for a practical session where you will discover: \n\n\n\nRights management essentials: \n\n\n\n\nBuilding and maintaining your own Rights single source of truth\n\n\n\nHow to help stakeholders understand increasing Rights complexity\n\n\n\nRights management strategies – Establishing continuous Rights management vigilance\n\n\n\n\nEffective claim handling: \n\n\n\n\nHow to avoid legal consequences of unauthorised usage\n\n\n\nDeveloping robust processes to assess and verify infringement claims\n\n\n\nCreating a mediation-first approach to mitigate future claims\n\n\n\nFuture proofing your organisation – Practical steps to protect your organisation’s interests\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to everyone. Wherever you are in your in-house creative leadership journey this event will provide some valuable insights and practical tips. \n\n\n\nLocation: This event is virtual via Zoom. A link will be provided to you after registration \n\n\n\nHow much does it cost? \n\n\n\nThis event is FREE to members of the Inside Out® Community \n\n\n\nNon-members £49 \n\n\n\nBooking is essential.  \n\n\n\nAbout our speaker\n\n\n\nJeff Cobb\n\n\n\nA valued Advisor to the Inside Out® Community\, Jeff Cobb recognises the need for comprehensive and independent services to support brands to efficiently manage and procure production and associated intellectual property and usage rights. Jeff moved into consultancy after several senior agency and client-side positions. \n\n\n\n\n\n\n    \n        \n            \n                You are attending\n            \n            \n                Add to calendar\n            \n        \n    \n\n            \n        \n            Admission\n                            \n                    Members: \n                    Free \n                \n                                        \n                    Non-members: \n                    £49.00 \n                \n            \n            \n                            \n                    \n                        \n                            Attend this event\n                        \n                    \n                \n                    \n    \n            \n        \n            \n                How to attend\n                If you wish to attend this event: \n                \n                    \n                        Become a member
URL:https://theinsideout.community/event/usage-rights-management/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2025/03/Usage-Rights-Management.png
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