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SUMMARY:The Future is Queer\, with Marty Davies
DESCRIPTION:About the Event\n\n\n\nWe welcome Inside Out® Community Advisor Marty Davies. \n\n\n\nMarty will take us through some remarkable examples of authentic LGBTQIA+ creative work and share where they think the big opportunities are next for brands. As a trans non-binary person who is also Campaign’s first trans columnist\, she is uniquely placed to help marketers navigate the fears marketers have about backlash to trans+ representation in our creative work. \n\n\n\nWhat can you expect them to touch upon? \n\n\n\n\nA brief history of LGBTQIA+ representation in advertising.\n\n\n\nWhat makes up good representation?\n\n\n\nWhy queer creative is brave creative? And brave creativity is powerful.\n\n\n\nWhy brands are currently stalling on representation.\n\n\n\nWhy backlash should not come as a surprise and how to plan for it.\n\n\n\nThe value of creating an inclusive culture within the studio and wider business.\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is open to anyone working within an in-house creative team. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nMarty Davies (she/they) is a proud attention-seeker. She is an award-winning creative strategist\, campaigner\, writer\, advertising industry thought leader\, and change maker. She sits at the intersection between LGBTQIA+ culture\, history\, rights\, the creative industries\, and the attention economy. Marty founded their own creative strategy consultancy in 2018 – Smarty Pants Consultancy – that’s historically specialised in customer activation and retention. They’ve won awards for their customer engagement strategies. Their small team has helped unlock over €100 million in incremental revenue for their clients with embedded teams inside brands like Just Eat Takeaway. They were named one of Campaign’s Trailblazers in 2023 and on Campaign’s A List in 2024. \n\n\n\nThe consultancy has evolved over the past year to support brands and agencies seeking to get LGBTQIA+ inclusion right in their creative campaigns and in their product and service experience design. \n\n\n\nThey are Co-Founder of Trans+ Adland and Joint CEO of industry advocacy group\, Outvertising. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/the-future-is-queer-with-marty-davies/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/FUTURE-IS-QUEER-1.png
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