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SUMMARY:Early adoption - New technology\, New process
DESCRIPTION:About the Event\n\n\n\nAn in-house creative team requires three things – people\, process\, and technology to work effectively. \n\n\n\nThis event will focus on the people\, and\, in particular\, the leadership required to successfully navigate digital transformation across the team and business. \n\n\n\nDriving adoption of new technology platforms and tools and implementing process improvements can be challenging. In-house creative leaders need to work hard to obtain buy-in from all stakeholders and deploy a clear change management strategy to drive adoption. \n\n\n\nThis information-packed session will be led by Inside Out® Community Advisor Gareth Chilton\, Founder of ManMachine\, who will take us through: \n\n\n\n\nThe role of leadership in adopting and optimising marketing technology.\n\n\n\nThe leadership skills required to drive successful digital initiatives.\n\n\n\nImplementing new technologies and the processes to support them\, and adapting to an ever evolving landscape.\n\n\n\nStrategies for effective decision-making\, team collaboration\, and staying ahead in an ever-changing MarTech landscape.\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge and know-how needed to lead the implementation and adoption of any digital initiative. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for in-house creative leaders\, including creative operations specialists and studio managers. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nGareth Chilton is the founder of ManMachine\, a multidisciplinary consulting team in the MarTech and AdOps spaces. He has 20+ years of experience in evolving business and mentoring\, having already completed two successful exits from marketing-focused tech companies. \n\n\n\nProfessionally\, he is passionate about helping businesses bridge the gap between people\, processes\, and technology in their digital transformation and beyond. His focus is largely on agencies\, in-house agencies\, and brands. \n\n\n\nManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack and Marketing Operations. \n\n\n\nHe believes that\, with the right approach\, digital transformation can be simpler and easier. \n\n\n\nOver the course of his career\, he has worked extensively across multiple verticals in marketing and consumer-facing technologies and their related products\, in the capacity of both agency and client. \n\n\n\nToday\, he continues to deliver small- and large-scale digital projects of every kind for start-ups and blue-chip companies around the globe. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/getting-people-to-use-new-process-and-technology/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/02/Early-adoption-1.png
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SUMMARY:How AI can power up your in-house creative team
DESCRIPTION:About the Event\n\n\n\nGenerative AI is fast paced and it’s tricky to navigate what tools can transform the creative work and operations of an in-house creative team.Having spoken to our in-house creative community and with the help of our AI expert Roy Murphy\, this session will offer some guidance and clarity on what you really need to know as an in-house creative team. \n\n\n\nRoy will take us through: \n\n\n\n\nCurrent challenges in-house creative teams are facing in adopting new AI tools\n\n\n\nHow looking into Automation could be your gateway to AI\n\n\n\nHow AI tools can support creative operations and save you time\n\n\n\nThe AI tools that could have a positive impact on your creative output\n\n\n\n\nWho’s the event for?\n\n\n\nThis event is perfect for those working within an in-house creative team\, whether that’s in a leadership\, marketing\, or design role. \n\n\n\nFORMAT\n\n\n\nPresentation and Q&A. \n\n\n\nLOCATION\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nFEE\n\n\n\n\nThis session is FREE for Inside Out® Community Members.\n\n\n\n£49 for non-members.\n\n\n\n\nBooking is essential. \n\n\n\nAbout our speaker\n\n\n\nRoy Murphy is co-founder of G3NR8\, the AI & Web3 creative consultancy. He helps large organisations with AI strategy\, insight\, development\, and employee engagement. Roy works with brands across consumer healthcare\, finance\, pharma\, transport\, and marketing sectors to drive productivity and growth. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/how-ai-can-power-up-your-in-house-creative-team/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2024/03/The-AI-Review-.png
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