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SUMMARY:In-house Creative Leadership with Adam Morgan
DESCRIPTION:About the Event\n\n\n\nJoin us for an hour of insight and inspiration with special guest Adam Morgan\, thought leader in creative leadership and author of the Creative Leadership Maturity Model\, Adam’s 5-Stage Framework for Growth. \n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling. He’s the author of the book “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. Plus\, he is the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\nAdam brings a broad perspective on creative leadership\, creative careers\, and content creation\, making him the perfect guest for our real-time dialogue. \n\n\n\nHosted by Emma Sexton\, we will be taking a deep dive into his lived experiences and insights on how to become a great creative leader. Plus\, he will take us through his Creative Leadership Maturity Model – a tool to help you know where you can grow as a creative leader\, from a personal and team level to a company and industry level. \n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nGain some insights into where you are on the creative leadership maturity model\n\n\n\nView the creative careers tool to help you identify career progression\n\n\n\nHear lessons learned and personal experience\n\n\n\n\nThere is no official manual on how to become a great creative leader. There is no clear career path carved in stone. But\, the Creative Leadership Maturity Model is a great start. \n\n\n\nFormat:\n\n\n\nInterview style and Q&A. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event if for those leading in-house creative teams. \n\n\n\nAbout Adam Morgan\n\n\n\nAdam is an Executive Brand and Creative Leader with experience in creativity\, strategy\, and storytelling for 26 years. In 2020\, AdWeek named him one of the “Creative 100″—the top inspiring creative minds in marketing\, media\, and culture—in the world. He’s the author of the book\, “Sorry Spock\, Emotion Drives Business\,” which proves the value of creativity and design with hard science. He’s a keynote speaker at conferences and events on the topics of creative leadership and content creation. And the host of the video podcast\, Real Creative Leadership\, that offers inspiration and guidance on the day-to-day job of being a creative leader. \n\n\n\n\nBook your place
URL:https://theinsideout.community/event/in-house-creative-leadership-with-adam-morgan/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/06/In-house-Creative-Leadership-with-Adam-Morgan.png
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DTSTART;TZID=Europe/London:20230920T100000
DTEND;TZID=Europe/London:20230920T110000
DTSTAMP:20260408T144413
CREATED:20230802T145907Z
LAST-MODIFIED:20230802T145907Z
UID:10000024-1695204000-1695207600@theinsideout.community
SUMMARY:Taking control - What is your AI strategy?
DESCRIPTION:About the Event\n\n\n\nAI is moving at a rapid pace. To keep us up to date with the ever evolving digital landscape\, join us for another AI surgery session.Our expert in residence\, Roy Murphy\, will offer some guidance and clarity on what you really need to know as an in-house creative team and\, for this session only\, will help you create or refine your AI Strategy. \n\n\n\nRoy will take us through: \n\n\n\n\nNew movements in generative – what you need to know as an in-house team\n\n\n\nTools and resources update\n\n\n\nRegulatory and policy updates\n\n\n\nPlus guidance on creating or refining your in-house creative team’s AI strategy\n\n\n\n\nThis virtual event is designed to equip creative leaders with the knowledge needed to harness the power of generative. Don’t miss this opportunity to stay ahead and take control of your AI landscape. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nHow much does it cost?\n\n\n\nThis event forms part of the Inside Out Membership offering. \n\n\n\nAbout Roy Murphy\n\n\n\nRoy is the founder of G3NR8\, The AI & Web3 creative consultancy. Prior to this\, he founded the digital innovation agency Synthetic. \n\n\n\n\nBook your place
URL:https://theinsideout.community/event/taking-control-what-is-your-ai-strategy-2/
CATEGORIES:Mastermind
ATTACH;FMTTYPE=image/png:https://theinsideout.community/wp-content/uploads/2023/08/AI-event-SEP-2.png
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DTSTART;TZID=Europe/London:20230927T123000
DTEND;TZID=Europe/London:20230927T133000
DTSTAMP:20260408T144413
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SUMMARY:How AO are building creative trust
DESCRIPTION:About the Event\n\n\n\nIn-house creative leaders nearly always have the appetite and vision to do bolder\, braver creative work. The work that builds brands and creates an emotional connection. But sometimes it is your creative viewpoint versus the rest of the business. \n\n\n\nTaking the brand in a new direction or being braver with an idea can be perceived as just too risky to even try. Even selling-in these bold\, brave\, and confronting ideas can be a challenge. \n\n\n\nSo how do you build creative trust internally? Doing market research is an obvious answer\, but it can be too academic and not fit for a fast moving creative team. Loops have been created by creatives for creatives and are now being powered up by AI. \n\n\n\nThis event will deep dive into AO’s creative ambitions with an honest look at how his pilot with Loops is going – in fact\, they are still testing their creative concepts as we write this copy! \n\n\n\nJoin Emma Sexton\, Founder of the Inside Out Community\, Simon Vaughan\, Head of Creative at AO and Sam Reid co-founder and creator of Loops for an honest discussion about how AO are trialling Loops to test and optimise their creative concepts \n\n\n\nTopics to be covered include:\n\n\n\n\nCommon pain points in-house creative leaders face when trying to build creative trust with the rest of the business\n\n\n\nHow you can gain real insight into what people think of an idea and why they think it\n\n\n\nHow AI has radically transformed the opportunity to build creative trust\n\n\n\nHow to use audience feedback to elevate and iterate on your ideas\n\n\n\nHow to use data and insights to get your internal clients onboard\n\n\n\n\nReasons to attend:\n\n\n\nQuite simply\, this is a great opportunity to be able to: \n\n\n\n\nLearn how to avoid subjective debate and endless iterations\n\n\n\nHear lessons learned and personal experiences of using a fit for purpose\, creative\, research tool to gain qualitative feedback\n\n\n\nGain some practical insights into building creative trust through data and insight\n\n\n\nSee how AI is a partner\, not a threat\n\n\n\n\nFormat:\n\n\n\nInterview style\, Q&A and demo by Sam Reid\, Co-founder at Loops. \n\n\n\nLocation:\n\n\n\nThis event is virtual via Zoom. A link will be provided to you after registration. \n\n\n\nWho’s the event for?\n\n\n\nThis event is for those leading in-house creative teams. \n\n\n\nAbout LOOPS\n\n\n\nLoops is a research tool designed by creatives to support the creative process. \n\n\n\nYou get qualitative feedback that’s easy to understand and actionable. People simply point and click to leave thoughts on products\, content\, or marketing concepts – just like a digital whiteboard. The end result isn’t a report or slide deck. It’s creative work that’s been optimised several times with data from real consumers – fresh insight improves each new iteration. \n\n\n\n\nbook your place
URL:https://theinsideout.community/event/how-ao-are-building-creative-trust/
CATEGORIES:Mastermind
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